Communications Strategies

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Digital Strategies For Powerful Corporate Communications

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Author : Paul A Argenti
language : en
Publisher: McGraw Hill Professional
Release Date : 2009-04-19

Digital Strategies For Powerful Corporate Communications written by Paul A Argenti and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-04-19 with Business & Economics categories.

The explosion of blogs, social networking sites, wikis, video sharing sites, and other powerful digital communications platforms may be the biggest game-changer to impact business since mechanized manufacturing. In today’s Web 2.0 world, company stakeholders--including employees, customers, and investors--are empowered in ways unimaginable just a few years ago, and traditional corporate hierarchies are yesterday’s news. Rather than attempt to turn back the clock and reassert strict, top-down control over stakeholder relationships, the smartest companies worldwide are responding with bold new digital communications strategies based on transparency, authenticity, and inclusion, instead of secrecy, artificiality, and exclusion. International corporate communications guru Paul A. Argenti provides a lively, up-to-the- minute review of the Web 2.0 landscape and analyzes the increasingly central role corporate communications plays in virtually every organizational function. Argenti and coauthor Courtney Barnes advise corporate leaders on how to deploy proven strategies for using new and emerging digital platforms to Manage brand identity and company reputation Build a culture of engagement and transparency Turn stakeholders into “company evangelists” Manage internal communications across time zones and language barriers Recruit and retain the best talent Develop compelling messages based on customer and investor needs and desires Argenti and Barnes provide case studies illustrating digital communications best practices at HP, Southwest Airlines, Sony, Dell, IBM, Starbucks, HBO, FedEx, GE, and other major players. This groundbreaking book will teach you how to gain real, manageable control over your organization’s communications in today’s virtual world.

Innovative Marketing Communications

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Author : Guy Masterman
language : en
Publisher: Routledge
Release Date : 2007-06-01

Innovative Marketing Communications written by Guy Masterman and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-06-01 with Business & Economics categories.

Innovative Marketing Communications for Events Management provides students and event managers with a complete insight into the strategic and innovative marketing of events of all scales and nature. The book builds a conceptual framework for the development, planning, implementation and evaluation of innovative communication strategies for the marketing of events, and the effective use of events as an innovative communications method in general organizational marketing. With a strong practical underpinning, Innovative Marketing Communications for Events Management emphasises to event managers the importance of effectively integrating a range of tools and techniques to communicate the event and provides them with a better understanding of how a variety of private and public sector organisations can use events within their communication strategies.

Communication Strategies

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Author : David Paul
language : en
Publisher: Arden Shakespeare
Release Date : 2003

Communication Strategies written by David Paul and has been published by Arden Shakespeare this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Communication categories.

Communication Strategies is a thoroughly researched and comprehensive course for intermediate level students that covers the vocabulary, language patterns, and collocations that students need to communicate actively within fifteen general topic areas.--Cover.

Communications Strategy 2011 2015

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Author : Kenya. Ministry of State for Planning, National Development, and Vision 2030
language : en
Publisher:
Release Date : 2011

Communications Strategy 2011 2015 written by Kenya. Ministry of State for Planning, National Development, and Vision 2030 and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Communication categories.

Corporate Communication

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Author : Sandra Oliver
language : en
Publisher: Kogan Page Publishers
Release Date : 1997

Corporate Communication written by Sandra Oliver and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with Business & Economics categories.

Oliver presents an academic commentary and literature review on theoretical concepts of integrated corporate communication, stressing the importance of two way communication and of developing a better understanding of the priorities of others.

International Communications Strategy

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Author : Silvia Cambié
language : en
Publisher: Kogan Page Publishers
Release Date : 2009-07-03

International Communications Strategy written by Silvia Cambié and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-07-03 with Business & Economics categories.

International Communications Strategy is about the cross-cultural challenges currently facing PR practitioners. Offshoring, globalisation and the rise of China and India have been triggering unprecedented change in the communication sector. New channels of global communications are also being opened up by social media tools, bringing different cultures across the world together instantaneously online. Understanding cross-cultural aspects of PR includes understanding the culture of different societies, online culture itself and cross-border uses of social media. Communication is seen less and less as an operational function. While in the past organizations seemed to need communication practitioners only for colourful brochures and press releases, you are now expected to provide strategic advice and help senior executives to engage effectively with stakeholders in various parts of the world. At the same time, you are required to be knowledgeable about social media and internet cultures and to be able to link on-line and off-line PR work successfully. By providing information on alternative approaches as well as containing cross-cultural case-studies and examples, the book will give you points of reference and ideas that you will be able to use every time you are asked to provide strategic communication guidance to senior management/clients.

The Jossey Bass Guide To Strategic Communications For Nonprofits

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Author : Kathy Bonk
language : en
Publisher: Jossey-Bass
Release Date : 1999

The Jossey Bass Guide To Strategic Communications For Nonprofits written by Kathy Bonk and has been published by Jossey-Bass this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with Business & Economics categories.

In this much needed resource, nonprofit organizations are provided with everything they need to construct solid communications campaigns that successfully promote their programs and services. This book shows readers how to select the right media, develop messages, produce printed materials, train spokespeople, use paid advertising and public service announcements, and handle negative press.

Marketing Communications

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Author : Chris Fill
language : en
Publisher: Financial Times/Prentice Hall
Release Date : 2002

Marketing Communications written by Chris Fill and has been published by Financial Times/Prentice Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Business & Economics categories.

This third edition of an introductory marketing textbook covers topics such as marketing strategies and planning, exhibitions, events and field marketing, branding and the Internet.

Business Communications

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Author : Mary Munter
language : en
Publisher: Prentice Hall
Release Date : 1987

Business Communications written by Mary Munter and has been published by Prentice Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 1987 with Communication in management categories.

Communications

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Author :
language : en
Publisher:
Release Date : 1990

Communications written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1990 with Communication categories.