Cases In Marketing

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Cases In Marketing Management

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Author : Kenneth L. Bernhardt
language : en
Publisher: McGraw-Hill/Irwin
Release Date : 1997

Cases In Marketing Management written by Kenneth L. Bernhardt and has been published by McGraw-Hill/Irwin this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with Marketing categories.

The traditional strengths of this project rest on three main tenets:1. The strong reputations of the authors--they are those rare breed of academic who maintain high profiles from a research standpoint yet have a fierce dedication and talent for what goes on in the classroom.2. The quality and diversity of the cases offered--not everyone can write a good case.3. The first 44 pages of the text that center on orienting the student to the methods and benefits of case oriented education. Specifics include an orientation chapter, a chapter on analyzing cases, a chapter on marketing financial, and a full case example complete with a sample student analysis of that case. The rest of the book is cases only.

Cases In Marketing Strategy

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Author : Martin Van Mesdag
language : en
Publisher:
Release Date : 1977

Cases In Marketing Strategy written by Martin Van Mesdag and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1977 with Marketing categories.

Cases In Marketing And Marketing Research

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Author :
language : en
Publisher:
Release Date : 1969

Cases In Marketing And Marketing Research written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1969 with Business & Economics categories.

Marketing Case Studies

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Author : Lester Massingham
language : en
Publisher: Routledge
Release Date : 1995

Marketing Case Studies written by Lester Massingham and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with Business & Economics categories.

Provides a structured approach for students tackling mini-cases and their solutions.

Marketing 10 Cases Studies

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Author : Claire Garcia
language : en
Publisher:
Release Date : 2013

Marketing 10 Cases Studies written by Claire Garcia and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with Marketing categories.

Renault, Samsung, Lacoste This book provides opportunities to discover a selection of issues recently faced by 10 major French companies. Each case offers in a clear and structured manner: a case presentation sheet including the problem statement, learning objectives, as well as the main themes and marketing tools used throughout the case; a narrative reviewing important information about the company and its environment, leading to the problem to be investigated; a series of questions guiding the draft of a structured solution; a detailed solution outlining the main strategic recommendations. Based on real issues and written in collaboration with the companies, the 10 fi eld-based case studies allow applying marketing principles, theories and models: segmentation, positioning, marketing plan, as well as designing strategies at the product, price, place and promotion levels. Learning by doing, applied to marketing!"

Cases In Marketing Management

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Author : Luiz Moutinho
language : en
Publisher: Financial Times/Prentice Hall
Release Date : 1995

Cases In Marketing Management written by Luiz Moutinho and has been published by Financial Times/Prentice Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with Administración de mercadeo categories.

Continuing the success of this text, the principal aim of this second edition is to bridge the gap between academia and the real world. The book helps students to develop essential marketing experience and skills by casting them in the role of the decision maker. Features: 11 international cases are included, and more.

Cases In Marketing

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Author : M. D. Lawrence
language : en
Publisher:
Release Date : 2020

Cases In Marketing written by M. D. Lawrence and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020 with Business & Economics categories.

International Marketing Cases

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Author : Subhash C. Jain
language : en
Publisher: Cengage Learning
Release Date : 2001

International Marketing Cases written by Subhash C. Jain and has been published by Cengage Learning this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Business & Economics categories.

This study examines international marketing and how it relates to world-wide business: environment, tactical and strategic issues, planning and control. This approach goes beyond a developed world perspective to Third World countries as well.

Cases In Marketing Management And Strategy

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Author : Roger D. Blackwell
language : en
Publisher:
Release Date : 1985

Cases In Marketing Management And Strategy written by Roger D. Blackwell and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1985 with Marketing categories.

The Marketing Casebook

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Author : Sally Dibb
language : en
Publisher: Arden Shakespeare
Release Date : 1999

The Marketing Casebook written by Sally Dibb and has been published by Arden Shakespeare this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with Marketing categories.

Comprised of a wide selection of European cases, this book offers a brand new approach to marketing casebooks, providing the reader with a thorough grounding in both marketing strategies and techniques. Using fully cross-referenced short and long cases to illustrate the key elements of any marketing module, the book guides the reader from introductory concepts to specialized applications like industrial and services marketing.