Adventures In Public Relations

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Adventures In Public Relations

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Author : David W. Guth
language : en
Publisher: Allyn & Bacon
Release Date : 2005

Adventures In Public Relations written by David W. Guth and has been published by Allyn & Bacon this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Business & Economics categories.

Adventures in Public Relations engages students in the practice of public relations with exciting, timely, representative cases combined with a strong focus on critical thinking and problem solving. This text conveys the excitement and challenge of public relations by presenting students with a real-world portrait of the profession. Students will learn from the successes and failures of the public relations campaigns examined in the text. The book's focus on critical thinking helps students develop the problem-solving skills essential to success in public relations. As with the authors' successful introductory text, Public Relations: A Values-Driven Approach, this text also encourages readers to identify, refine, and test their own values systems.

The Adventures Of A Pr Girl

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Author : Bettina-Rodriguez Olmedo
language : en
Publisher:
Release Date : 2014

The Adventures Of A Pr Girl written by Bettina-Rodriguez Olmedo and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014 with Public relations categories.

Adventures In Misplaced Marketing

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Author : Herbert Rotfeld
language : en
Publisher: Bloomsbury Publishing USA
Release Date : 2001-09-30

Adventures In Misplaced Marketing written by Herbert Rotfeld and has been published by Bloomsbury Publishing USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001-09-30 with Business & Economics categories.

The modern marketing concept, with its focus on creating consumer satisfaction, makes marketing seem beyond reproach. Instead of its successes and failures, Rotfeld focuses on the uses, and frequent abuses, of marketing analysis. His book--a collection of clearly observed and forceful case studies drawn from his personal research and study--deals with the pragmatic realities of marketing and its limitations. He argues that marketing can only serve consumer predispositions. It cannot guarantee satisfaction. When marketers lose sight of this, they actually ignore their market. Rotfeld takes the unusual approach of providing a fundamental view of the relationship between marketing and its customers. He shows what can happen when that relationship is misperceived or its implications are mistaken. Marketing gets misplaced. For marketing practitioners and academics, his book is a unique study of how marketing and consumers interact. As Rotfeld explains: Misplaced Marketing is a term I coined, using `marketing' to refer to the marketing analysis of consumers and `misplaced' to mean either `lost' or `ignored.' Many firms `misplace' marketing in the sense of losing track of what it is and what it can do; many not-for-profit organizations do not use marketing in a way that could improve the results of their efforts. Just because marketing is satisfying consumers does not mean it is above reproach, since Al Capone satisfied many consumers too. Moreover, there are critics who fear marketing power and feel that any service to consumers is a problem for society. This is misplaced marketing in the sense that it is misused, abused, or tied to products that do not serve society's interests. Just because marketing perspectives are misplaced does not mean a product or service will fail, nor does it mean it should be banned. My book gives a perspective to understand the view of business critics and ways to improve business decision-making. The book also provides an unusual examination of the entire relationship of business to its customers.

Sports Public Relations

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Author : Jacquie L′Etang
language : en
Publisher: SAGE
Release Date : 2013-12-10

Sports Public Relations written by Jacquie L′Etang and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-12-10 with Business & Economics categories.

Recognizing and emphasizing business and sociocultural influences, this is a timely and unique examination of public relations in the sport industry. Along with providing a broad and well-researched theoretical foundation, L’Etang embeds throughout the text relevant examples and strategic applications of Sports PR in practice. - Paul M. Pedersen, Indiana University "A cleverly integrated and dynamic text, Sports Public Relations offers incisive PR guidance for navigating sport’s vast industrial scale, intractable social impact, turbulent political arena, and insatiable entertainment appetite. This cutting-edge text tackles the sport mediascape with originality and poise, ensuring it will quickly become a must-read for any PR-savvy sport marketer." - Aaron Smith, RMIT University Sport is one of the world′s major businesses but it is also entertainment, celebrity, fandom and social cohesion, forming a central aspect of culture and communication. Public relations is part of the process at all levels, whether handling major sponsorship and media rights deals, events, promoting stars or increasing participation. This book: Explains how PR issues arise for sport and sports business and how PR approaches and thinking may be used to solve them. Shows how and when the sports industry needs PR experts. Explores the connection between strategy and communication as they apply to sport and PR. Teaches students strategic and critical thinking essential for PR work. Sports Public Relations is an essential guide for students in PR, sport studies, sport marketing and sport communication.

Today S Public Relations

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Author : Robert L. Heath
language : en
Publisher: SAGE
Release Date : 2006

Today S Public Relations written by Robert L. Heath and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Business & Economics categories.

'Today's Public Relations' works to redefine the teaching of public relations by discussing it's connection to mass communication, but also linking it to it's rhetorical heritage.

A Branded World

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Author : Michael Levine
language : en
Publisher: John Wiley & Sons
Release Date : 2003-04-07

A Branded World written by Michael Levine and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-04-07 with Business & Economics categories.

The head of a celebrity public relations firm offers expert advice on the art of PR and branding In A Branded World, renowned celebrity publicist and bestselling author Michael Levine explores the fascinating and complex world of branding. He explores the many facets of PR in the branding process, including packaging, damage control, and e-branding. By actually creating a fictional product and using it as a branding template throughout the book, this definitive work offers extraordinary advice for PR executives and marketing managers on how to build their brands and use the appropriate media to effectively promote those brands. With examples of successful and unsuccessful branding campaigns and an exploration of the idea of personalities as product, this is the definitive guide to branding.

Public Relations News

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Author : Glenn Griswold
language : en
Publisher:
Release Date : 1965

Public Relations News written by Glenn Griswold and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1965 with Public relations categories.

International Case Studies In Visitor Attractions

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Author : Gürhan Aktaş
language : en
Publisher: Taylor & Francis
Release Date : 2026-02-18

International Case Studies In Visitor Attractions written by Gürhan Aktaş and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2026-02-18 with Business & Economics categories.

This international case study book provides 21 expertly curated case studies on the topic of visitor attractions management, each with detailed implementation instructions for the instructor to maximize student participation and learning. The dynamic characteristic of the industry under the influence of micro and macro environment factors requires future professionals to be equipped with appropriate skills and competencies to deal with such factors in real-life practices. Curated and developed by industry experts and practitioners, these case studies embody real-world scenarios with the aim of best preparing students for their future careers. This compelling set of case studies follows a logical and uniform structure and covers topics such as crisis management, safety and security, sustainability, theming and storytelling, pricing, and technology, in a wide range of settings from museums to theme parks to UNESCO sites. With reflective questions throughout to aid both classroom discussions and self-study, as well as discussion questions for in-class debate, this book is an ideal study resource for use in tourism higher and vocational education. Its unique, teaching-led approach positions it as a vital study tool for instructors and students alike.

On The Edge

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Author : Belinda Wheaton
language : en
Publisher:
Release Date : 2009

On The Edge written by Belinda Wheaton and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Adventure travel categories.

O Dwyer S Directory Of Public Relations Firms

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Author : J.R. O'Dwyer Co
language : en
Publisher:
Release Date : 2006

O Dwyer S Directory Of Public Relations Firms written by J.R. O'Dwyer Co and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Public relations categories.