Public Relations News
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Journalism And Pr
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Author : John Lloyd
language : en
Publisher: Bloomsbury Publishing
Release Date : 2014-11-18
Journalism And Pr written by John Lloyd and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-11-18 with Law categories.
Public relations and journalism have had a difficult relationship for over a century, characterised by mutual dependence and - often - mutual distrust. The two professions have vied with each other for primacy: journalists could open or close the gates, but PR had the stories, the contacts and often the budgets for extravagant campaigns. The arrival of the internet, and especially of social media, has changed much of that. These new technologies have turned the audience into players - who play an important part in making the reputation, and the brand, of everyone from heads of state to new car models vulnerable to viral tweets and social media attacks. Companies, parties and governments are seeking more protection - especially since individuals within these organisations can themselves damage, even destroy, their brand or reputation with an ill-chosen remark or an appearance of arrogance. The pressures, and the possibilities, of the digital age have given public figures and institutions both a necessity to protect themselves, and channels to promote themselves free of news media gatekeepers. Political and corporate communications professionals have become more essential, and more influential within the top echelons of business, politics and other institutions. Companies and governments can now - must now - become media themselves, putting out a message 24/7, establishing channels of their own, creating content to attract audiences and reaching out to their networks to involve them in their strategies Journalism is being brought into these new, more influential and fast growing communications strategies. And, as newspapers struggle to stay alive, journalists must adapt to a world where old barriers are being smashed and new relationships built - this time with public relations in the driving seat. The world being created is at once more protected and more transparent; the communicators are at once more influential and more fragile. This unique study illuminates a new media age.
Public Relations News
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Author : Glenn Griswold
language : en
Publisher:
Release Date : 1973
Public Relations News written by Glenn Griswold and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1973 with Public relations categories.
Pr News Casebook
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Author : David P. Bianco
language : en
Publisher: Gale Cengage
Release Date : 1993
Pr News Casebook written by David P. Bianco and has been published by Gale Cengage this book supported file pdf, txt, epub, kindle and other format this book has been release on 1993 with Business & Economics categories.
From the pages of PR News - the world's most widely-read public relations weekly - comes this collection of 1000 case studies covering major PR campaigns and events from the publication's nearly 50-year history. Based on personal interviews conducted by PR News founder and former publisher Denny Griswold, each case study analyzes how the most important buinesses, government agencies and other organizations from around the world have handled such diverse issues as anniversaries, boycotts, downsizing, industrial achievements, minority relations, new product introductions, plant closings, product tampering, stockholder relations, and many others.
Title News
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Author :
language : en
Publisher:
Release Date : 1972
Title News written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1972 with Land titles categories.
Public Relations Campaigns
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Author : Regina M. Luttrell
language : en
Publisher: SAGE Publications
Release Date : 2018-02-05
Public Relations Campaigns written by Regina M. Luttrell and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-02-05 with Language Arts & Disciplines categories.
Public Relations Campaigns: An Integrated Approach introduces you to the process of creating public relations campaigns using a hands-on approach that emphasizes the tools you will need when working in the industry. Authors Regina M. Luttrell and Luke W. Capizzo present real examples and current case studies to help you develop practical skills for creating more effective PR campaigns. You are given multiple opportunities to practice and build your skills throughout the book by learning how to incorporate the PESO model—Paid media, Earned media, Social media, and Owned media. The PESO model helps students understand the importance of creating integrated campaigns that coordinate PR efforts with both advertising and marketing. Key Features The book offers a timely focus on the PESO model and its use in integrated campaigns, providing students with an understanding of today’s best practices in PR. Numerous case studies and exercises throughout the book aid in a deeper understanding of how research, perspective, and insights can be leveraged in public relations campaigns. Real-world information including sample PR plans with budgets prepare students for success in their future careers.
Savings And Loan News
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Author :
language : en
Publisher:
Release Date : 1951
Savings And Loan News written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1951 with Savings and loan associations categories.
Putting The Public Back In Public Relations
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Author : Brian Solis
language : en
Publisher: FT Press
Release Date : 2009-02-19
Putting The Public Back In Public Relations written by Brian Solis and has been published by FT Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-02-19 with Business & Economics categories.
Forget the "pitch": Yesterday's PR techniques just don't work anymore. That's the bad news. Here's the great news: Social Media and Web 2.0 offer you an unprecedented opportunity to make PR work better than ever before. This book shows how to reinvent PR around two-way conversations, bring the "public" back into public relations and get results that traditional PR people can only dream about. Drawing on their unparalleled experience making Social Media work for business, PR 2.0.com's Brian Solis and industry leader Deirdre Breakenridge show how to transform the way you think, plan, prioritize, and deliver PR services. You'll learn powerful new ways to build the relationships that matter, and reach a new generation of influencers...leverage platforms ranging from Twitter to Facebook...truly embed yourself in the communities that are shaping the future. Best of all, you won't just learn how to add value in the Web 2.0 world: You'll learn how to prove how new, intelligent, and socially rooted PR will transform your organization into a proactive, participatory communication powerhouse that is in touch and informed with its community of stakeholders.
Public Relations
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Author : David A. Haberman
language : en
Publisher: Wiley-Blackwell
Release Date : 1988
Public Relations written by David A. Haberman and has been published by Wiley-Blackwell this book supported file pdf, txt, epub, kindle and other format this book has been release on 1988 with Business & Economics categories.
Explains the purpose of public relations, describes career qualifications, and covers fact-finding, internal communications, media writing, news conferences, special events, and ethical questions.
News Public Relations And Power
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Author : Simon Cottle
language : en
Publisher: SAGE
Release Date : 2003-04-10
News Public Relations And Power written by Simon Cottle and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-04-10 with Language Arts & Disciplines categories.
Introducing theoretical ideas and the latest empirical findings in this fast-developing field of media communication scholarship and study News, Public Relations and Power has contributions from leading international researchers who address issues such as: the rapid growth of public relations and its impact on news production; state information management strategies in times of internal political dissent; political parties and mediated `spin′ conducted at national and local levels; the historically changing nature of war journalism; and tabloid television and forms of cultural representation. The book begins with Simon Cottle′s introduction which sets out the key ideas and approaches in the field.
Aejmc News
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Author :
language : en
Publisher:
Release Date : 1998
Aejmc News written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with Journalism categories.