A Branded World
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A Branded World
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Author : Michael Levine
language : en
Publisher: John Wiley & Sons
Release Date : 2003-04-07
A Branded World written by Michael Levine and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-04-07 with Business & Economics categories.
The head of a celebrity public relations firm offers expert advice on the art of PR and branding In A Branded World, renowned celebrity publicist and bestselling author Michael Levine explores the fascinating and complex world of branding. He explores the many facets of PR in the branding process, including packaging, damage control, and e-branding. By actually creating a fictional product and using it as a branding template throughout the book, this definitive work offers extraordinary advice for PR executives and marketing managers on how to build their brands and use the appropriate media to effectively promote those brands. With examples of successful and unsuccessful branding campaigns and an exploration of the idea of personalities as product, this is the definitive guide to branding.
It S A Branded World
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Author : Tom Sitati
language : en
Publisher: Lulu.com
Release Date : 2009-08-01
It S A Branded World written by Tom Sitati and has been published by Lulu.com this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-08-01 with Business & Economics categories.
This is the first book on branding published in East Africa by an East African and takes a wide view of both the local and global brandscape. Through the collection of selected articles, the book which makes for an easy read, also tackles the future of brands and branding.
A New Brand World
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Author : Scott Bedbury
language : en
Publisher: Penguin
Release Date : 2003-02-25
A New Brand World written by Scott Bedbury and has been published by Penguin this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-02-25 with Business & Economics categories.
What does it really take to succeed in business today? In A New Brand World, Scott Bedbury, who helped make Nike and Starbucks two of the most successful brands of recent years, explains this often mysterious process by setting out the principles that helped these companies become leaders in their respective industries. With illuminating anecdotes from his own in-the-trenches experiences and dozens of case studies of other winning—and failed—branding efforts (including Harley-Davidson, Guinness, The Gap, and Disney), Bedbury offers practical, battle-tested advice for keeping any business at the top of its game.
Kellogg On Branding In A Hyper Connected World
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Author :
language : en
Publisher: John Wiley & Sons
Release Date : 2019-03-19
Kellogg On Branding In A Hyper Connected World written by and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-03-19 with Business & Economics categories.
World-class branding for the interconnected modern marketplace Kellogg on Branding in a Hyper-Connected World offers authoritative guidance on building new brands, revitalizing existing brands, and managing brand portfolios in the rapidly-evolving modern marketplace. Integrating academic theories with practical experience, this book covers fundamental branding concepts, strategies, and effective implementation techniques as applied to today’s consumer, today’s competition, and the wealth of media at your disposal. In-depth discussion highlights the field’s ever-increasing connectivity, with practical guidance on brand design and storytelling, social media marketing, branding in the service sector, monitoring brand health, and more. Authored by faculty at the world’s most respected school of management and marketing, this invaluable resourceincludes expert contributions on the financial value of brands, internal branding, building global brands, and other critical topics that play a central role in real-world branding and marketing scenarios. Creating a brand—and steering it in the right direction—is a multi-layered process involving extensive research and inter-departmental cooperation. From finding the right brand name and developing a cohesive storyline to designing effective advertising, expanding reach, maintaining momentum, and beyond, Kellogg on Branding in a Hyper-Connected World arms you with the knowledge and skills to: Apply cutting-edge techniques for brand design, brand positioning, market-specific branding, and more Adopt successful strategies from development to launch to leveraging Build brand-driven organizations and reinforce brand culture both internally and throughout the global marketplace Increase brand value and use brand positioning to build a mega-brand In today’s challenging and complex marketplace, effective branding has become a central component of success. Kellogg on Branding in a Hyper-Connected World is a dynamic, authoritative resource for practitioners looking to solve branding dilemmas and seize great opportunities.
A To B
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Author : Hersh Bhardwaj
language : en
Publisher: Harper Collins
Release Date : 2019-03-28
A To B written by Hersh Bhardwaj and has been published by Harper Collins this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-03-28 with Self-Help categories.
Adversity comes in all shapes and sizes. Why do many people and organizations succumb to adverse situations and only a few rise above them? In A to B, Hersh Bhardwaj uses the power of storytelling to move from adversity to breakthrough. Combining the ancient wisdom of 1001 Arabian nights and popular psychology, the book provides a roadmap to turnaround any situation. How does Scheherazade, the Arabian princess survive for 1001 nights by telling captivating stories to Shahryar, the ruthless king? Knowing fully well that the earlier queens haven't survived a single night, why did she volunteer to spend one night with the King? How did she maintain her calm in the face of adversity? And most importantly, how did she manage to not only survive, but also cured the King of his euphoria and lived happily ever after? The book answers these and many other questions as it unravels the complex path from A to B.
Horse World And Veterinary Record
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Author :
language : en
Publisher:
Release Date : 1893
Horse World And Veterinary Record written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1893 with Horse-racing categories.
Advanced Brand Management
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Author : Paul Temporal
language : en
Publisher: John Wiley & Sons
Release Date : 2011-09-15
Advanced Brand Management written by Paul Temporal and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-09-15 with Business & Economics categories.
Advanced Brand Management: Managing Brands in a Changing World (Second Edition) is a complete guide to managing the most valuable assets in the business world--brands. In this exciting second edition, Paul Temporal, a world-renowned brand expert, explains how to develop and manage sophisticated strategies that will ensure sustainable brand value. Dr. Temporal addresses issues such as: How to gain and use valuable consumer insights How to use emotion to secure brand success How to create a brand vision How to create a power brand strategy How to develop positioning strategies that bring outstanding results How to respond to brand architecture challenges What to consider in extending, revitalizing, repositioning, and deleting brands How to build a brand culture, engage employees, and carry out internal branding How to create a total communications strategy How to address critical issues in brand management, and the role of speed, agility, and innovation How to structure brand guardianship and management How to track brand success More than 40 case studies, including both successful and unsuccessful international brand management initiatives, illustrate practical applications of the topics covered. New cases include: Google; Twitter; MySpace; Facebook; Zara; Opus; Chivas Regal; MTV; P&G; Coca-Cola; Absolut; Nike; LG; Apple; The Obama presidential campaign Plus more... This stimulating book also features a brand management toolkit--an invaluable collection of questions, exercises, and notes culled from Dr. Temporal's wealth of experience. The toolkit will provide you with your own personal consultancy checklists and support, helping to improve and secure your brand equity. Whether you are in control of an established company, starting up a new one, or have responsibility for a brand in a particular industry or sector, Advanced Brand Management is an indispensable resource.
A Brand New Life
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Author : James Thomas Farrell
language : en
Publisher:
Release Date : 1968
A Brand New Life written by James Thomas Farrell and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1968 with Chicago (Ill.) categories.
Conquering Consumerspace
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Author : Michael R. Solomon
language : en
Publisher: The National Academies
Release Date : 2003
Conquering Consumerspace written by Michael R. Solomon and has been published by The National Academies this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Business & Economics categories.
Solomon reveals the accelerating blurring of traditional boundaries between branded commodities and everyday life.
Library Of The World S Best Literature Ancient And Modern A Z
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Author : Charles Dudley Warner
language : en
Publisher:
Release Date : 1897
Library Of The World S Best Literature Ancient And Modern A Z written by Charles Dudley Warner and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1897 with Literature categories.