Wiley Pathways Marketing

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Wiley Pathways Marketing

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Author : Alexander Hiam
language : en
Publisher: John Wiley & Sons
Release Date : 2006-08-18

Wiley Pathways Marketing written by Alexander Hiam and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-08-18 with Business & Economics categories.

You can get there Where do you want to go? You might already be working in a business setting. You may be looking to expand your skills. Or, you might be setting out on a new career path. Wherever you want to go, Marketing will help you get there. Easy-to-read, practical, and up-to-date, this text not only helps you learn fundamental marketing concepts; it also helps you master the core competencies and skills you need to succeed in the classroom and beyond. The book's brief, modular format and variety of built-in learning resources enable you to learn at your own pace and focus your studies. With this book, you will be able to: * Develop an effective marketing plan designed to reach your target audience. * Assess buying factors and estimate marketing effectiveness in buying situations. * Learn how to segment and target markets. * Conduct market research, including primary and secondary research methods, and quantitative and qualitative methods. * Develop and manage products, and learn how to use product packaging and labeling to your advantage. * Make the most of marketing channels. * Implement merchandising and direct marketing strategies. * Understand the factors to consider when setting prices. * Pump up marketing communications with great visuals, writing, and attention-getting strategies. * Choose the best possible advertising options for your marketing plan. * Learn how to handle public relations tasks, prepare reasonable impact scenarios, and use press releases to tell a story. * Use the internet to market your products. Wiley Pathways helps you achieve your goals When it comes to learning about business, not everyone is on the same path. But everyone wants to succeed. The new Wiley Pathways series in Business helps you achieve your goals with its brief, inviting format, clear language, and focus on core competencies and skills. The books in this series--Business Communication, Finance, Marketing, Business Math, and Real Estate--offer a coordinated curriculum for learning business. Learn more at www.wiley.com/go/pathways.

Wiley Pathways Selling

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Author : Tom Hopkins
language : en
Publisher: John Wiley & Sons
Release Date : 2007-03-09

Wiley Pathways Selling written by Tom Hopkins and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-03-09 with Business & Economics categories.

Salesmanship is an essential skill that carries over into many industries. In Selling, the latest text from the Business series in the Wiley Pathways imprint, students learn up-to-date information and techniques on prospecting, planning sales calls, making great presentations, and closing the sale.

Selling Event Marketing

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Author : Tom Hopkins
language : en
Publisher: John Wiley & Sons
Release Date : 2009-12-14

Selling Event Marketing written by Tom Hopkins and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-12-14 with Business & Economics categories.

Wiley Pathways Internet Marketing

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Author : WILEY
language : en
Publisher: John Wiley & Sons
Release Date : 2008

Wiley Pathways Internet Marketing written by WILEY and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Internet marketing categories.

In order to create a successful ebusiness, a company must utilize the most effective online marketing strategies. This new book provides readers with the skills needed to target the right people and drive traffic to their Web site. It includes highly effective strategies as well as tips for achieving differentiation in the products and services being offered. Readers will also uncover the steps involved in developing an Internet marketing plan and the essentials that must be incorporated into an ecommerce Web site.

Catalog Of Foreign Books Microfilms In The Possession Of The Library Of The Faculty Of Economics The University Of Tokyo

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Author : Tōkyō Daigaku. Keizai Gakubu
language : en
Publisher:
Release Date : 1962

Catalog Of Foreign Books Microfilms In The Possession Of The Library Of The Faculty Of Economics The University Of Tokyo written by Tōkyō Daigaku. Keizai Gakubu and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1962 with Economics categories.

Harvard Business School Core Collection 1998

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Author : Baker Library
language : en
Publisher:
Release Date : 1998

Harvard Business School Core Collection 1998 written by Baker Library and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with Business & Economics categories.

This guide lists approximately 3,500 books -- recent titles of general interest to the business reader that Harvard Business School faculty, researchers, and students consider central to their work. Revised and updated annually, it includes the full bibliographic record for each book and features an appendix of publishers' addresses as well as indexes by title, author, core classics, and notable books.

Marketing For People Not In Marketing

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Author : Rick Crandall
language : en
Publisher:
Release Date : 1998

Marketing For People Not In Marketing written by Rick Crandall and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with Business & Economics categories.

MARKETING FOR PEOPLE NOT IN MARKETING will help service providers, non-profits, and non-sales employees do a better job of building relationships with customers. Sixty percent or more of a business's future income should come from current customers. For many successful businesses, this rate is over 90 percent.

Library Of Congress Catalogs

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Author : Library of Congress
language : en
Publisher:
Release Date : 1976

Library Of Congress Catalogs written by Library of Congress and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1976 with categories.

Harvard Business School Core Collection 1995

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Author : Baker Library
language : en
Publisher:
Release Date : 1995

Harvard Business School Core Collection 1995 written by Baker Library and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with Business & Economics categories.

Wiley Pathways Project Management

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Author : Stanley E. Portny
language : en
Publisher:
Release Date : 2007-03-09

Wiley Pathways Project Management written by Stanley E. Portny and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-03-09 with Business & Economics categories.

This new text provides students with clear step-by-step techniques for creating, developing, and evaluating essential project management tools. Readers will learn concepts and skills using project plans, work breakdown structures, budgets, network diagrams, resource allocations, and project evaluations.