Understanding Personalisation

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Understanding Personalisation

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Author : Iryna Kuksa
language : en
Publisher: Chandos Publishing
Release Date : 2022-08-21

Understanding Personalisation written by Iryna Kuksa and has been published by Chandos Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-08-21 with Language Arts & Disciplines categories.

Understanding Personalization: New Aspects of Design and Consumption addresses the global phenomenon of personalization that affects many aspects of everyday life. The book identifies the dimensions of personalization and its typologies. Issues of privacy, the ethics of design, and the designer/maker's control versus the consumer's freedom are covered, along with sections on digital personalization, advances in new media technologies and software development, the way we communicate, our personal devices, and the way personal data is stored and used. Other sections cover the principles of personalization and changing patterns of consumption and development in marketing that facilitate individualized products and services. The book also assesses the convergence of both producers and consumers towards the co-creation of goods and services and the challenges surrounding personalization, customization, and bespoke marketing in the context of ownership and consumption. - Offers multiple perspectives on personalization, a pervasive and complex issue - Presents expertise and practical examples to help users understand personalization and its application to a variety of disciplines - Breaks new ground in defining and explaining personalization in the context of individualized and micro-marketing

Understanding Personalisation

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Author : Iryna Kuksa
language : en
Publisher: Elsevier
Release Date : 2022-08-25

Understanding Personalisation written by Iryna Kuksa and has been published by Elsevier this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-08-25 with Business & Economics categories.

"Understanding Personalisation addresses the global phenomenon of personalisation that has come to affect many aspects of everyday life. It identifies the dimensions of personalisation and its typologies. The focus is on influential instances of personalisation in communication, consumption, design principles and practices, marketing and manufacturing. It covers issues of privacy, the ethics of design and the designer/maker's control versus the consumer's freedom in three parts, each written by an expert in the field. The first looks into digital personalisation, examining how advances in new media technologies, AI and software development influence our perception of digital spaces, the way we communicate with each other and interact with our personal devices. It also examines the ethical implications of how personal data are generated, stored and used. The second part examines changing patterns of consumption and development in marketing and markets that facilitate individualised products and services. It assesses the convergence of both producers and consumers towards the co-creation of goods and services and challenges the concepts of personalisation, customisation and bespoke marketing in the context of ownership and consumption. The final part considers how principles of personalisation can be found in practices of materially engaged consumption, characterised by a user-empowered hands-on approach"--Back cover.

Google Semantic Search In Ireland Personalisation Trust Influence Reliance Reputation And Ethics

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Author : Pierce Ivory
language : en
Publisher: GRIN Verlag
Release Date : 2016-05-02

Google Semantic Search In Ireland Personalisation Trust Influence Reliance Reputation And Ethics written by Pierce Ivory and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-05-02 with Business & Economics categories.

Master's Thesis from the year 2015 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: First Class Honours, , course: Masters Degree in Digital Marketing - Semantic Search Personalisation, language: English, abstract: This research is an investigation into the Irish public's perception of Google search. The study examines the methods used by Google to present users with the most relevant and satisfactory search results. 95% of the online public in Ireland use Google as a search tool. This study aims to uncover true user sentiment in Ireland. The objectives of this research are to reveal how the Irish public view Google in regards to semantic search personalisation, trust, influence, reliance, reputation, and ethics. The existing literature revealed that Google's search engine has evolved from, one that used Boolean Search logic to match keywords, to a semantic engine that understands user intent and context. The literature also reveals how the younger 'Millennial' generation associate the Internet with one brand, Google. The literature examines search personalisation and how intuitive it has become as it serves us with content that matches our online behaviour. We discover that over-personalisation is narrowing our search bubble which in turn can blind us from other information outside our search reach. During the course of this study, a mixed method research was used to measure and discuss public opinion. This study has identified where literature has fallen short. Where gaps have appeared in the literature, qualitative meaning has been extracted from 3 groups of people from differing levels of technical ability and experience. It was discovered that age demographic affects how we view Google as a search engine. Quantitative findings revealed that 75% of users were aware of personalisation but 70% of these users were not always happy with the results. Although a general consensus was formed that personalisation was helpful in many respects, it was also argued, in some camps, that it breached ethical boundaries. Overall, there was a national split whether users considered personalisation ethical or not. This study leaves open the debate of how we perceive Google as a nation but it also gets closer to the truth of how we feel about the search engine on a personal level. The research also confirms that there is plenty of opportunity to carry out further studies into this area.

Personalised Learning

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Author : Mark Webster
language : en
Publisher:
Release Date : 2008

Personalised Learning written by Mark Webster and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Education categories.

Personalised learning is an idea which puts the learner in the driving seat. Learners, whether individually or in groups, make informed choices about their learning programmes. This book addresses issues of key importance to all learners and educators: from schools to home-based settings to community and adult learning.

The Future Of The Self

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Author : Natalia Kucirkova
language : en
Publisher: Emerald Group Publishing
Release Date : 2021-02-01

The Future Of The Self written by Natalia Kucirkova and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-02-01 with Education categories.

When children as young as three can take their own selfies, and customise their own avatars, how should we respond to the opportunity and threat of digital personalization for young children? In this book, Kucirkova offers a comprehensive account of the effects of digitally-mediated personalization on children’s development of ‘self’.

Koedoe

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Author :
language : en
Publisher:
Release Date : 2000

Koedoe written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Animals categories.

Learning And Instruction

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Author :
language : en
Publisher:
Release Date : 1999

Learning And Instruction written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with Education categories.

Personalising Public Services

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Author : Catherine Needham
language : en
Publisher: Policy Press
Release Date : 2011

Personalising Public Services written by Catherine Needham and has been published by Policy Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Political Science categories.

This book focuses on how personalisation - the idea that public services should be tailored to the individual, with budgets devolved to the service user or frontline staff - evolved as a policy narrative and has mobilised wide-ranging political support.

Education And Creativity

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Author : Simon Foxell
language : en
Publisher: Black Dog Architecture
Release Date : 2008

Education And Creativity written by Simon Foxell and has been published by Black Dog Architecture this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Architecture categories.

"Education and Creativity - two views on the future of education. Simon Foxell examines the possible outcomes of current government policy for personalised learning in an increasingly stressed and competitive world. Whilst William J. Mitchell offers the education methodology developed for getting the best out of students at the Massachusetts Institute of Technology as a potential educational model for teaching and learning in general." --Book Jacket.

The Art Of Helping

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Author : Robert R. Carkhuff
language : en
Publisher:
Release Date : 1993

The Art Of Helping written by Robert R. Carkhuff and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1993 with Business & Economics categories.