Understanding Business Research
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Understanding Business Research
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Author : Bart L. Weathington
language : en
Publisher: John Wiley & Sons
Release Date : 2012-08-28
Understanding Business Research written by Bart L. Weathington and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-08-28 with Business & Economics categories.
Explore the essential steps for data collection, reporting, and analysis in business research Understanding Business Research offers a comprehensive introduction to the entire process of designing, conducting, interpreting, and reporting findings in the business environment. With an emphasis on the human factor, the book presents a complete set of tools for tackling complex behavioral and social processes that are a part of data collection in industry settings. Utilizing numerous real-world examples throughout, the authors begin by presenting an overview of the research process, outlining key ideas relating to the business environment, ethics, and empirical methods. Quantitative techniques and considerations that are specific to business research, including sampling and the use of assessments, surveys, and objective measures are also introduced. Subsequent chapters outline both common and specialized research designs for business data, including: Correlational Research Single Variable Between-Subjects Research Correlated Groups Designs Qualitative and Mixed-Method Research Between-Subjects Designs Between-Subjects Factorial Designs Research with Categorical Data Each chapter is organized using an accessible, comprehensive pedagogy that ensures a fluid presentation. Case studies showcase the real-world applications of the discussed topics while critical thinking exercises and Knowledge Checks supply questions that allow readers to test their comprehension of the presented material. Numerous graphics illustrate the visual nature of the research, and chapter-end glossaries outline definitions of key terms. In addition, detailed appendices provide a review of basic concepts and the most commonly used statistical tables. Requiring only a basic understanding of statistics, Understanding Business Research is an excellent book for courses on business statistics as well as business and management science research methods at the graduate level. The book is also a valuable resource for practitioners in business, finance, and management science who utilize qualitative and quantitative research methods in their everyday work.
Understanding Business In The Global Economy
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Author : Jonathan Swift
language : en
Publisher: Bloomsbury Publishing
Release Date : 2017-09-16
Understanding Business In The Global Economy written by Jonathan Swift and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-09-16 with Business & Economics categories.
Focussing on the way in which relationships at various levels underpin international business activities, this core textbook presents a contemporary and realistic analysis of International Business in action. The concept of change permeates the text, highlighting the dynamic and often turbulent nature of international business and management. The book brings together many operational aspects of IB, covering topics such as market entry decision making, marketing, strategy, international HR, supply chain management, and the role of culture in IB, thus providing a good overview of the various practical and operational issues that firms must consider as they internationalise their operations. This is the ideal companion for undergraduate and postgraduate Business students taking modules in International Business or International Management.
Understanding Business Valuation
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Author : Gary R. Trugman
language : en
Publisher: John Wiley & Sons
Release Date : 2016-11-07
Understanding Business Valuation written by Gary R. Trugman and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-11-07 with Business & Economics categories.
Written by Gary Trugman, Understanding Business Valuation: A Practical Guide to Valuing Small-to Medium-Sized Businesses, simplifies a technical and complex area of practice with real-world experience and examples. Trugman's informal, easy-to-read style covers all the bases in the various valuation approaches, methods, and techniques. Readers at all experience levels will find valuable information that will improve and fine-tune their everyday activities. Topics include valuation standards, theory, approaches, methods, discount and capitalization rates, S corporation issues, and much more. Author’s Note boxes throughout the publication draw on the author’s veteran, practical experience to identify critical points in the content. This edition has been greatly expanded to include new topics as well as enhanced discussions of existing topics.
Understanding Research For Business Students
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Author : Jonathan Wilson
language : en
Publisher: SAGE
Release Date : 2021-11-24
Understanding Research For Business Students written by Jonathan Wilson and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-11-24 with Business & Economics categories.
If you′re a first-time researcher, this book covers everything you need to successfully complete your business research project, increase your employability and develop transferable skills.
Business Research Methods 2nd Edition
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Author : HK Dangi & Shruti Dewen
language : en
Publisher: Vikas Publishing House
Release Date :
Business Research Methods 2nd Edition written by HK Dangi & Shruti Dewen and has been published by Vikas Publishing House this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
This revised edition of the book offers a comprehensive understanding of various research methods crucial for business and academic pursuits. Aligned with NEP 2020, it transforms extensive teaching and industrial experience into a user-friendly textbook, providing practical and relevant examples to facilitate learning. The text is designed to be accessible for both undergraduate and graduate students, making it suitable for those majoring in human resources, marketing, finance, and other specializations. By including visual aids like flow charts, diagrams, and images, the book ensures easy comprehension and recall of complex research concepts. In addition to covering all aspects of business research, including statistical techniques and multivariate analysis, the book emphasizes the practical application of research in real-world business scenarios. Each chapter features an Apply to Business section, presenting short stories that demonstrate the relevance of research topics in decision-making processes. The inclusion of ethical guidelines and dedicated exercises, such as revision questions and class activities, further enhances the reader's understanding and application of business research principles. This book serves as a vital resource for business managers, aspiring students, and researchers seeking to develop a deep and practical understanding of business research.
The Sage Handbook Of Marketing Theory
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Author : Pauline Maclaran
language : en
Publisher: SAGE
Release Date : 2009-12-04
The Sage Handbook Of Marketing Theory written by Pauline Maclaran and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-12-04 with Business & Economics categories.
Bringing together the latest debates concerning the development of marketing theory, featuring original contributions from a selection of leading international authors, this collection aims to give greater conceptual cohesion to the field, by drawing together the many disparate perspectives and presenting them in one volume. The contributors are all leading international scholars, chosen to represent the intellectual diversity within marketing theory. Divided into six parts, the Handbook covers the historical development of marketing theory; its philosophical underpinnings; major theoretical debates; the impact of theory on representations of the consumer; the impact of theory on representations of the marketing organisation and contemporary issues in marketing theory.
How To Lead Academic Departments Successfully
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Author : Adam Lindgreen
language : en
Publisher: Edward Elgar Publishing
Release Date : 2025-10-07
How To Lead Academic Departments Successfully written by Adam Lindgreen and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-10-07 with Education categories.
It is an old cliché that leading and managing academics is like herding cats. This timely second edition challenges this myth and presents a way to deal with the many challenges of academic leadership, from managing departments, research groups and teams to managing tensions between research and teaching. The book is a practical and stimulating guide to different pathways to successful academic leadership, both in personal and organizational terms.
Marketing Theory
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Author : Michael J Baker
language : en
Publisher: SAGE
Release Date : 2010-03-18
Marketing Theory written by Michael J Baker and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-03-18 with Business & Economics categories.
Electronic Inspection Copy available for instructors here Building on the popularity of the first edition, published in 2000, the Second Edition brings together revised and new, original chapters from an outstanding team of contributors providing an authoritative overview of the theoretical foundations and current status of thinking on topics central to the discipline and practice of marketing. Summary of key features: - A marketing theory text written specifically for students - Provides an introduction and overview of the role of theory in marketing - Contributors are leading, well-established authorities in their fields - Explains key concepts for students in a clear, readable and concise manner. - Provides full, in-depth coverage of all topics, with recommended further readings
How To Fast Track Your Academic Career
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Author : Adam Lindgreen
language : en
Publisher: Edward Elgar Publishing
Release Date : 2024-07-05
How To Fast Track Your Academic Career written by Adam Lindgreen and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-07-05 with Education categories.
This thoroughly updated edition of a classic career guide closes the research-practitioner gap and carefully considers the obstacles faced by researchers pursuing an academic career. From applying for grants to supervising Ph.D. students, the book utilises practical research and real experiences to illustrate how marketing scholars can strike a healthy working balance between teaching and research to find success in academia.
Business Research Methods
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Author : S Sreejesh
language : en
Publisher: Springer Science & Business Media
Release Date : 2013-07-31
Business Research Methods written by S Sreejesh and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-07-31 with Business & Economics categories.
Since research is best learned by doing, this book emphasizes a hands-on, do-it yourself approach. The readers have many opportunities to see how business researches affect and support management decision. The book used a case study approach for all the chapters with interactive videos. The book gave emphasis to quantitative data analysis using a software program, IBM SPSS 20.0. The data analysis chapters illustrate in detail each step in running the software programs. The software programs files are provided for all data sets: outputs, demonstration movies, and screen captures are on the Website. This book provides students most extensive help available to learn quantitative data analysis using SPSS. Thus, the authors prepared this textbook and all the additional materials to help the students to understand the functional principles of business research and how to apply them in real-life situations.