Marketing Theory
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Marketing Theory
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Author : Michael J Baker
language : en
Publisher: SAGE
Release Date : 2010-03-18
Marketing Theory written by Michael J Baker and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-03-18 with Business & Economics categories.
Electronic Inspection Copy available for instructors here Building on the popularity of the first edition, published in 2000, the Second Edition brings together revised and new, original chapters from an outstanding team of contributors providing an authoritative overview of the theoretical foundations and current status of thinking on topics central to the discipline and practice of marketing. Summary of key features: - A marketing theory text written specifically for students - Provides an introduction and overview of the role of theory in marketing - Contributors are leading, well-established authorities in their fields - Explains key concepts for students in a clear, readable and concise manner. - Provides full, in-depth coverage of all topics, with recommended further readings
Marketing Theory
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Author : Jagdish N. Sheth
language : en
Publisher: John Wiley & Sons
Release Date : 2024-11-13
Marketing Theory written by Jagdish N. Sheth and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-11-13 with Business & Economics categories.
Presents a comprehensive and up-to-date account of the evolution and underlying rationale of marketing theories Marketing is a dynamic discipline, subject to evolutionary changes over time. Over the years, many schools of marketing thought have enriched the discipline. Today, some of the schools are only found in history books, while others have transformed into new, modern schools of thought shaped by changing marketing contexts and the emergence of digital technology. Marketing Theory examines 16 schools of marketing thought that emerged, evolved, and dominated the marketing discipline over the course of a century. Written by a team of noted experts, this acclaimed book provides in-depth evaluations of each school—utilizing a rigorous metatheoretical framework based on scientific criteria such as syntax, semantics, and pragmatics. In this new global expanded edition, Marketing Theory identifies four new schools of marketing thought that have emerged in the past 30 years, each with separate chapters devoted to their assessment. It remains a must-read book for doctoral students in marketing, as well as young scholars and practitioners who want to understand the rationale and theoretical tenets of the various schools and contextualize their role in developing contemporary marketing theory. New to this Edition: New chapters on four new schools of marketing thought New content on contenders for a general theory of marketing: Market Orientation, Service-Dominant Logic, Rule of Three Theory, and Resource Advantage (R-A) Theory of Competition New and expanded coverage of Relationship Marketing, with greater emphasis on R-A Theory Now includes insightful questions for analysis and advanced-level discussions for every chapter Wiley Advantage: Covers the main concepts and principles underlying marketing theory and practice Provides a comprehensive typology for the 16 major schools of marketing thought Describes concepts and axioms useful in generating a practical theory of marketing. Offers a practical approach to marketing theory that generates a more realistic view of marketing issues Illustrates how marketing problems have been solved in the real world of business by connecting theory to practice Includes extensive references throughout, including many pioneering yet lesser-known works
Introduction To Marketing
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Author : Adrian Palmer
language : en
Publisher: Oxford University Press
Release Date : 2012-03-29
Introduction To Marketing written by Adrian Palmer and has been published by Oxford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-03-29 with Business & Economics categories.
This new, innovative textbook provides a highly accessible introduction to the principles of marketing, presenting a theoretical foundation and illustrating the application of the theory through a wealth of case studies.
Marketing Theory
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Author : Jagdish N. Sheth
language : en
Publisher: John Wiley & Sons
Release Date : 1991-01-16
Marketing Theory written by Jagdish N. Sheth and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 1991-01-16 with Business & Economics categories.
This thought-provoking book chronicles the evolution of marketing theories and the rationales behind them. The authors present a typology for the twelve schools of marketing thought, and describe a comprehensive metatheoretical framework based on six basic criteria. They also develop a list of concepts and axioms useful in generating a practical theory of marketing. References are extensive and include many pioneering, seldom-cited works. Graduate students and marketing professionals will find this a stimulating and practical work.
Marketing Theory
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Author : Jagdish N. Sheth
language : en
Publisher: Thomson South-Western
Release Date : 1986
Marketing Theory written by Jagdish N. Sheth and has been published by Thomson South-Western this book supported file pdf, txt, epub, kindle and other format this book has been release on 1986 with Business & Economics categories.
Marketing Theory
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Author : Shelby D. Hunt
language : en
Publisher: Routledge
Release Date : 2014-12-18
Marketing Theory written by Shelby D. Hunt and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-12-18 with Business & Economics categories.
One of the true classics in Marketing is now thoroughly revised and updated. "Marketing Theory" is both evolutionary and revolutionary. As in earlier editions, Shelby Hunt focuses on the marketing discipline's multiple stakeholders. He articulates a philosophy of science-based 'tool kit' for developing and analyzing theories, law-like generalizations, and explanations in marketing science. Hunt adds a new dimension to the book, however, by developing arguments for the position that Resource-Advantage Theory provides the foundation for a general theory of marketing and a theoretical foundation for business and marketing strategy. Also new to this edition are four chapters adapted and updated from Hunt's "Controversy in Marketing Theory" that analyze the 'philosophy debates' within the field, including controversies with respect to scientific realism, qualitative methods, truth, and objectivity.
Marketing Theory Philosophy Of Science Perspectives
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Author : Ronald F. Bush
language : en
Publisher: Marketing Classics Press
Release Date : 2011-10-15
Marketing Theory Philosophy Of Science Perspectives written by Ronald F. Bush and has been published by Marketing Classics Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-10-15 with Business & Economics categories.
Marketing Theory And Metatheory
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Author : Robert Bartels
language : en
Publisher:
Release Date : 1970
Marketing Theory And Metatheory written by Robert Bartels and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1970 with Business & Economics categories.
Marketing Theory
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Author : Stephen Walter Brown
language : en
Publisher: John Wiley & Sons
Release Date : 1984
Marketing Theory written by Stephen Walter Brown and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 1984 with Business & Economics categories.
Colección de ensayos sobre teoría del marketing y el marketing general proponiéndose ideas revolucionarias en este campo y revisando y comentando otras anteriores.
The Sage Handbook Of Marketing Theory
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Author : Pauline Maclaran
language : en
Publisher: SAGE
Release Date : 2009-12-04
The Sage Handbook Of Marketing Theory written by Pauline Maclaran and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-12-04 with Business & Economics categories.
Bringing together the latest debates concerning the development of marketing theory, featuring original contributions from a selection of leading international authors, this collection aims to give greater conceptual cohesion to the field, by drawing together the many disparate perspectives and presenting them in one volume. The contributors are all leading international scholars, chosen to represent the intellectual diversity within marketing theory. Divided into six parts, the Handbook covers the historical development of marketing theory; its philosophical underpinnings; major theoretical debates; the impact of theory on representations of the consumer; the impact of theory on representations of the marketing organisation and contemporary issues in marketing theory.