Typography Pocket Essentials
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Typography Pocket Essentials
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Author : Alistair Dabbs
language : en
Publisher: Ilex Press
Release Date : 2014
Typography Pocket Essentials written by Alistair Dabbs and has been published by Ilex Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014 with Graphic arts categories.
Typography is the most ubiquitous of the graphic arts, with all of us now having access to innumerable fonts and the typographic tools that can, in the right hands, like any text from the mundane to the beautiful. This book opens with an overview of the history of the art, before going on to introduce the key principles and techniques of effective typography. A full introduction to one of the most useful and important fonts completes the book, allowing you to choose the right one every time. With this handy primer, anyone can master the basic principles of type layout and create pages that are easy on the eye and captivate the reader.
Typography Pocket Essentials
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Author : Alastair Campbell
language : en
Publisher: Hachette UK
Release Date : 2014-02-10
Typography Pocket Essentials written by Alastair Campbell and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-02-10 with Design categories.
Typography is the most ubiquitous of the graphic arts, with all of us now having access to innumerable fonts and the typographic tools that can, in the right hands, lift any text from the mundane to the beautiful. Opening with an overview of the history of the art, Typography Pocket Essentials introduces the key principles and techniques of typography, and presents 200 of the most useful and important fonts, making it a handy primer and essential reference guide all rolled into one. - Learn the rich history of the art, from Gutenberg to Neville Brody and beyond - Master the principles of effective typography and create beautiful documents yourself - 200 key fonts are profiled for easy reference and rapid selection
Design Elements Typography Fundamentals
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Author : Kristin Cullen
language : en
Publisher:
Release Date : 2012-06
Design Elements Typography Fundamentals written by Kristin Cullen and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-06 with Art categories.
Explore the fundamentals of typography with this practical new guide. An instructional reader rather than historical survey, Design Elements: Typography Fundamentals uses well-founded, guiding principles to teach the language of type and how to use it capably. Designers are left with a solid ground on which to design with type. Limitless potential for meaningful and creative communication exists—this is the field guide for the journey!
Essential Mass Communication
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Author : John DiMarco
language : en
Publisher: John Wiley & Sons
Release Date : 2025-05-06
Essential Mass Communication written by John DiMarco and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-05-06 with Language Arts & Disciplines categories.
Helps students develop the ability to analyze culture and utilize media literacy techniques, provides the core skills necessary to succeed in a communications career Essential Mass Communication helps students build a strong understanding of communication theory, mass communication technology, information studies, and mass communication practices. Offering an expanded view of the field, this comprehensive textbook combines easily accessible coverage of core skills and concepts with historically critical content on mass communication revolutions, cultural impacts, and converging media as they changed society. Throughout the text, author John DiMarco integrates professional practice components into each chapter, including professional pathways to applying mass communication to students' careers. Essential Mass Communication addresses a variety of creative fields, such as storytelling, rhetoric, journalism, marketing and advertising, design, fine art, photography, and filmmaking. Student-friendly chapters explore a uniquely wide range of topics, from introductory content on communication process and product to more in-depth discussion of game history and theory, critical theory, strategic communication, and more. Designed to help aspiring creative professionals learn and use the technology tools and channels available to deliver cultural and personal experiences in the form of media products, Essential Mass Communication: Introduces the concepts of mass communication and establishes foundations for understanding convergence and culture Provides the skills and knowledge required to apply critical media literacy analysis techniques in different fields Discusses the driving technologies, key people, convergence, and cultural instances of each mass communication media Covers the business and information disciplines of mass communication, including ethics and communication law Highlights the connection between communication technologies, culture, and careers in mass media Includes a wealth of real-world case studies, applied examples and assignments, key term definitions, end-of-chapter questions, in-text QR codes linking to internet sources, and valuable appendices for career development With a strong focus on creative, active learning, Essential Mass Communication: Convergence, Culture, and Media Literacy is the perfect textbook for undergraduate and graduate courses in Mass Communication, Information Studies, and Communication technologies, as well as relevant courses in Media Studies, International Communications, and Marketing, Advertising, and Public Relations programs.
The American Printer A Manual Of Typography
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Author : Thomas MacKellar
language : en
Publisher:
Release Date : 1887
The American Printer A Manual Of Typography written by Thomas MacKellar and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1887 with categories.
Production For Graphic Designers
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Author : Alan Pipes
language : en
Publisher:
Release Date : 2002
Production For Graphic Designers written by Alan Pipes and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Art categories.
Covering recent technological advances in graphics and print production, this book explains the standard pre-press and printing processes, with attention to digital direct-to-plate offset and on- demand color printing. It also discusses Web production, highlighting the opportunities for online design work. Three hundred illustrations are featured, more than half in color. Pipes is a freelance illustrator and Web-master. Annotation copyrighted by Book News, Inc., Portland, OR.
Typography Papers
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Author :
language : en
Publisher:
Release Date : 2005
Typography Papers written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Printing categories.
Book Typography 1815 1965 In Europe And The United States Of America
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Author : Kenneth Day
language : en
Publisher:
Release Date : 1966
Book Typography 1815 1965 In Europe And The United States Of America written by Kenneth Day and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1966 with Book industries and trade categories.
American Graphic Design
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Author : Ellen M. Thomson
language : en
Publisher: Greenwood
Release Date : 1992-10-23
American Graphic Design written by Ellen M. Thomson and has been published by Greenwood this book supported file pdf, txt, epub, kindle and other format this book has been release on 1992-10-23 with Art categories.
Graphic design is broadly interpreted in this annotated topical bibliography, covering both scholarly and applied literature focusing on graphics printed commercially for mass consumption in the United States from colonial times to the present. Materials extend from historical studies of design to textbooks and manuals of professional practice to theoretical works relating to design drawn from disciplines such as psychology and communication theory. The 1100 entries include reference sources, books, periodical articles, catalogs, films, and electronic data. Among the topics covered are general reference, design theory and history, education and career guides, professional practice, production and layout, typography, calligraphy, color reproduction, caricature, and photo illustrations as well as applications in advertising, publication design, corporate identity programs, information graphics, package design, posters and signs. Literature on computer technology as used in desktop publishing and computer graphics is also included. Appendixes provide annotated listings of almost 200 relevant annuals and serials as well as a directory of associations and organizations in the field. Access to titles, authors, and a finer breakdown of subjects is facilitated by thorough indexing. This work should be a valuable resource for professional designers, scholars and students of design, and librarians interested in collection development.
Typography And Graphic Design
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Author : Roxane Jubert
language : en
Publisher: Flammarion-Pere Castor
Release Date : 2006
Typography And Graphic Design written by Roxane Jubert and has been published by Flammarion-Pere Castor this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Art categories.
This chronological study traces the evolution of graphic form, from Antiquity through the Middle Ages and up through the age of technology. Each period is explained in detail, from Classical craftsmanship to the changes brought on by the Industrial Revolution and the modern-day potential of the digital world. As computers now play an integral role in academic and professional environments, virtually everyone makes font choices on a regular basis, rendering typography more relevant than ever before. This thorough, scholarly, and visually-appealing volume combines the history of the letter form--from the invention of printing to the relationship between graphics and totalitarian regimes--with intricate analysis of graphic design and typography, all supported by 850 images with extensive notes and a bibliography. This is an indispensable handbook for understanding our daily visual environment, and essential reading for all graphic arts professionals.