Essential Mass Communication
DOWNLOAD
Download Essential Mass Communication PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get Essential Mass Communication book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages. If the content not found or just blank you must refresh this page
Essential Mass Communication
DOWNLOAD
Author : John DiMarco
language : en
Publisher: John Wiley & Sons
Release Date : 2025-03-25
Essential Mass Communication written by John DiMarco and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-03-25 with Language Arts & Disciplines categories.
Helps students develop the ability to analyze culture and utilize media literacy techniques, provides the core skills necessary to succeed in a communications career Essential Mass Communication helps students build a strong understanding of communication theory, mass communication technology, information studies, and mass communication practices. Offering an expanded view of the field, this comprehensive textbook combines easily accessible coverage of core skills and concepts with historically critical content on mass communication revolutions, cultural impacts, and converging media as they changed society. Throughout the text, author John DiMarco integrates professional practice components into each chapter, including professional pathways to applying mass communication to students' careers. Essential Mass Communication addresses a variety of creative fields, such as storytelling, rhetoric, journalism, marketing and advertising, design, fine art, photography, and filmmaking. Student-friendly chapters explore a uniquely wide range of topics, from introductory content on communication process and product to more in-depth discussion of game history and theory, critical theory, strategic communication, and more. Designed to help aspiring creative professionals learn and use the technology tools and channels available to deliver cultural and personal experiences in the form of media products, Essential Mass Communication: Introduces the concepts of mass communication and establishes foundations for understanding convergence and culture Provides the skills and knowledge required to apply critical media literacy analysis techniques in different fields Discusses the driving technologies, key people, convergence, and cultural instances of each mass communication media Covers the business and information disciplines of mass communication, including ethics and communication law Highlights the connection between communication technologies, culture, and careers in mass media Includes a wealth of real-world case studies, applied examples and assignments, key term definitions, end-of-chapter questions, in-text QR codes linking to internet sources, and valuable appendices for career development With a strong focus on creative, active learning, Essential Mass Communication: Convergence, Culture, and Media Literacy is the perfect textbook for undergraduate and graduate courses in Mass Communication, Information Studies, and Communication technologies, as well as relevant courses in Media Studies, International Communications, and Marketing, Advertising, and Public Relations programs.
Essential Mass Communication
DOWNLOAD
Author : John DiMarco
language : en
Publisher: John Wiley & Sons
Release Date : 2025-05-06
Essential Mass Communication written by John DiMarco and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-05-06 with Language Arts & Disciplines categories.
Helps students develop the ability to analyze culture and utilize media literacy techniques, provides the core skills necessary to succeed in a communications career Essential Mass Communication helps students build a strong understanding of communication theory, mass communication technology, information studies, and mass communication practices. Offering an expanded view of the field, this comprehensive textbook combines easily accessible coverage of core skills and concepts with historically critical content on mass communication revolutions, cultural impacts, and converging media as they changed society. Throughout the text, author John DiMarco integrates professional practice components into each chapter, including professional pathways to applying mass communication to students' careers. Essential Mass Communication addresses a variety of creative fields, such as storytelling, rhetoric, journalism, marketing and advertising, design, fine art, photography, and filmmaking. Student-friendly chapters explore a uniquely wide range of topics, from introductory content on communication process and product to more in-depth discussion of game history and theory, critical theory, strategic communication, and more. Designed to help aspiring creative professionals learn and use the technology tools and channels available to deliver cultural and personal experiences in the form of media products, Essential Mass Communication: Introduces the concepts of mass communication and establishes foundations for understanding convergence and culture Provides the skills and knowledge required to apply critical media literacy analysis techniques in different fields Discusses the driving technologies, key people, convergence, and cultural instances of each mass communication media Covers the business and information disciplines of mass communication, including ethics and communication law Highlights the connection between communication technologies, culture, and careers in mass media Includes a wealth of real-world case studies, applied examples and assignments, key term definitions, end-of-chapter questions, in-text QR codes linking to internet sources, and valuable appendices for career development With a strong focus on creative, active learning, Essential Mass Communication: Convergence, Culture, and Media Literacy is the perfect textbook for undergraduate and graduate courses in Mass Communication, Information Studies, and Communication technologies, as well as relevant courses in Media Studies, International Communications, and Marketing, Advertising, and Public Relations programs.
Essentials Of Mass Communication Theory
DOWNLOAD
Author : Arthur Asa Berger
language : en
Publisher: SAGE Publications
Release Date : 1995-07-05
Essentials Of Mass Communication Theory written by Arthur Asa Berger and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995-07-05 with Language Arts & Disciplines categories.
"Arthur Asa Berger provides a succinct, accurate, and enjoyable introduction to the mass communications field. Although the book covers the same topics as other introductory works. . . his writing and organization make the material seem like a light repast rather than an overbearing meal. . . . Essential for all undergraduate collections in mass communication theory and mass media studies." --Choice Arthur Asa Berger combines his broad knowledge of the field with his unique ability to translate difficult theories into comprehensible terms and accessible language. He uses illustrations related to popular genres to make these theories relevant to students′′ lives. The concluding chapter provides questions for further work and discussion and is designed to help the student further contemplate the implications and applications of mass communication theory. An up-to-date bibliography and glossary provide a comprehensive resource on mass communication theory.
Basic Issues In Mass Communication
DOWNLOAD
Author : Everette E. Dennis
language : en
Publisher: MacMillan Publishing Company
Release Date : 1984
Basic Issues In Mass Communication written by Everette E. Dennis and has been published by MacMillan Publishing Company this book supported file pdf, txt, epub, kindle and other format this book has been release on 1984 with Language Arts & Disciplines categories.
Good,No Highlights,No Markup,all pages are intact, Slight Shelfwear,may have the corners slightly dented, may have slight color changes/slightly damaged spine.
Essential Mass Communications Law
DOWNLOAD
Author : Donald M. Gillmor
language : en
Publisher:
Release Date :
Essential Mass Communications Law written by Donald M. Gillmor and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
This attractive new text highlights the cutting edge policy issues raised as the law and new communication technologies intersect. The authoritative author team provides a good balance of expertise, clear explanations, emphasis on terminology and case problems. The text features include summaries and outlines of all material, marginal definition of key concepts, photographs and graphics, bibliographies (end notes), questions and answers. Written especially for undergraduates, the text provides a readable summary of the basic law and policy issues in mass communications law.
Basic Books In The Mass Media
DOWNLOAD
Author : Eleanor Blum
language : en
Publisher: Urbana : University of Illinois Press
Release Date : 1972
Basic Books In The Mass Media written by Eleanor Blum and has been published by Urbana : University of Illinois Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1972 with Reference categories.
Essentials Of Consumer Behavior
DOWNLOAD
Author : Carl E. Block
language : en
Publisher:
Release Date : 1976
Essentials Of Consumer Behavior written by Carl E. Block and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1976 with Business & Economics categories.
Reports And Papers On Mass Communication
DOWNLOAD
Author :
language : en
Publisher:
Release Date : 1980
Reports And Papers On Mass Communication written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1980 with Mass media categories.
Exploring Mass Media For A Changing World
DOWNLOAD
Author : Ray Eldon Hiebert
language : en
Publisher: Routledge
Release Date : 1999-10
Exploring Mass Media For A Changing World written by Ray Eldon Hiebert and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999-10 with categories.
Beautifully written and class tested, Exploring Mass Media for a Changing World provides a comprehensive but modestly priced text around which instructors can develop a customized teaching package. Written for introductory courses, it covers essential information students need in order to understand the media, the mass communication process, and the role of media in society. It summarizes basic, generally agreed-upon principles, theories, significant historical events, and essential facts, but does so in a tightly written, readable style. Taken together, this information can be thought of as a minimum repertoire that all citizens of the "information age" need in order to become literate consumers and users of mass communication. Features include: *Historical Framework--For ease of comprehension, media processes and individual media are placed in historical context to show their technological evolution and the effects of those changes on society. *Organization--The first seven chapters deal with the evolution of communication theories and processes common to all media. The next five deal with specific media in the chronological order in which they became mass media. Chapters 13 and 14 introduce two non-media institutions (advertising and public relations) whose exploration is essential in order to understand how mass media functions in our society. Finally, chapter 15 returns to the theme of technological evolution and its effects on society with an in-depth discussion of the internet. *Flexibility--Because it is concise, affordable, and comprehensive, it can be used either as a stand-alone text in mass media courses or as part of an instructional package in courses where mass communication is one of several major units. *Themes--The following themes are introduced early and carried throughout: (a) the evolution of media technology and its effects on society, (b) the global and culture-bound characteristics of mass media, and (c) the need for media literacy in the 21st century. *Supplements--An accompanying instructor's manual begins with a chapter-length essay on teaching the mass media course then offers the following items for each chapter: topical outline and key vocabulary; key ideas to be emphasized and pitfalls to be avoided; discussion questions; objective and essay test items; and both print and nonprint resources for further study.
Essentials Of Human Communication
DOWNLOAD
Author : Joseph A. DeVito
language : en
Publisher: Addison Wesley Publishing Company
Release Date : 1995
Essentials Of Human Communication written by Joseph A. DeVito and has been published by Addison Wesley Publishing Company this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with Business & Economics categories.
An introductory level text covering, in the first section, the communication process, the self, perception, listening, and verbal and non-verbal messages. The second part addresses interpersonal communication (including interviewing), small group communication, and public speaking. Annotation copyri