Total Global Strategy Ii
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Total Global Strategy Ii
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Author : George S. Yip
language : en
Publisher:
Release Date : 2003
Total Global Strategy Ii written by George S. Yip and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Business & Economics categories.
Written by the subject's leading academic authority, this readable text addresses the most challenging task faced by multinational companies—how to deal with globalization and the resulting need for globally integrated strategies.Chapter topics include understanding global strategy, diagnosing industry globalization potential, building global market participation, designing global products and services, locating global activities, creating global marketing, making global competitive moves, regional strategy, strategies for companies from emerging economies, building the global organization, measuring industry drivers and strategy levers, and conducting a global strategy analysis.For CEOs, division heads, VP International, VP Global Strategy, VP Corporate Development/Strategy/Planning, VP International/Global Marketing, regional and national/general mangers, and consulting firm partners.
Total Global Strategy
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Author : George S. Yip
language : en
Publisher:
Release Date : 1995
Total Global Strategy written by George S. Yip and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with Business & Economics categories.
This book argues that most multinational companies lack an adequate global strategy. The material provides a systematic framework for evaluating which elements of strategy to globalize and by how much, and a practical guide on how to implement a globalization strategy in order to achieve a successful, total global strategy.* spells out the interaction between industry globalization drivers and the appropriate global strategy response. * devotes attention to the implementation of global strategy. * provides a systematic framework to the analysis of global strategy. * stresses business-level as opposed to corporate- level global strategy.
Total Global Strategy Ii
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Author : George S. Yip
language : en
Publisher:
Release Date : 2003
Total Global Strategy Ii written by George S. Yip and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Electronic commerce categories.
This text addresses the most challenging task faced by multinational companies - how to deal with globalisation and the resulting need for globally integrated strategies.
Total Global Strategy Ii With Airline A Strategic Management Simulation
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Author : YIP
language : en
Publisher: Prentice Hall
Release Date : 2003-07-17
Total Global Strategy Ii With Airline A Strategic Management Simulation written by YIP and has been published by Prentice Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-07-17 with categories.
Total Global Strategy
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Author : George S. Yip
language : en
Publisher: Prentice Hall
Release Date : 2012
Total Global Strategy written by George S. Yip and has been published by Prentice Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with International business enterprises categories.
Earlier ed. published as: Total global strategy II: updated for the internet and service era / George S. Yip. c2003.
Total Global Strategy
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Author : George S. Yip
language : en
Publisher: Business & Professional Division
Release Date : 1992
Total Global Strategy written by George S. Yip and has been published by Business & Professional Division this book supported file pdf, txt, epub, kindle and other format this book has been release on 1992 with Business & Economics categories.
How can managers cope with the forces of globalization? Which companies need a global strategy? What is a successful global strategy? How can business organizations implement worldwide initiatives? These are some of the most challenging questions facing multinational companies today. Executives need to recognize that the traditional multinational approach--in which country subsidiaries design, produce, and market products tailored to local needs--is being made obsolete by falling trade barriers, costly and quickly changing technology, and the growing similarity of international customer needs. Companies now need a total global strategy that combines a successful core strategy in the home market with effective international adaptation and global integration. George Yip's Total Global Strategy is the definitive work on how companies can manage for worldwide competitive advantage. This work is based on a five-year research program in which Dr. Yip interviewed over fifty senior executives at twenty-three of the world's largest American, European, and Japanese multinational companies, as well as on his twenty years of involvement with multinational companies as a manager, consultant, and educator in the United States, Europe, and Asia. Yip provides the first systematic, comprehensive, balanced, and practical approach to developing a global strategy: diagnosing industry globalization potential, achieving global market participation, designing global products and services, locating global activities, creating global marketing, making global competitive moves, building the global organization, and measuring the use of global strategy. The final, highly innovative, chapter of the book provides astep-by-step guide, with worksheets, on how to conduct a global strategy analysis. The book is also filled with examples and case studies of American, European, and Japanese companies to illustrate and support key points. Total Global Strategy is essential reading for both international and national managers in virtually every industry. It will help executives to exploit globalization forces rather than succumb to them.
Analysis Of Multinational Strategic Management
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Author : Alan M. Rugman
language : en
Publisher: Edward Elgar Publishing
Release Date : 2005
Analysis Of Multinational Strategic Management written by Alan M. Rugman and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Business & Economics categories.
Characterized by new analytical insights and methods in the field of international business, this collection of articles by Alan Rugman and Alain Verbeke celebrates their long and productive work together on issues facing top managers of multinational enterprises. Fueled by their belief in the need for better theory in multinational strategic management, the authors have explored a number of different facets in this increasingly important realm. They have organized the work into five sections: the foundations of a new theory of multinational strategic management, a radically new examination of multinational strategic management, national competitiveness, the relatively under-researched but increasingly important issue of environmental strategies of multinational enterprises, and the interactions between multinational strategic management and public policy. This outstanding collection, inspired by the occasion of Alan Rugman's 60th birthday, will be of great interest to scholars and practitioners of international business and management, as well as to economists and lawyers.
Global Strategic Management Second Edition
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Author : Philippe Lasserre
language : en
Publisher: Palgrave MacMillan
Release Date : 2007-12-15
Global Strategic Management Second Edition written by Philippe Lasserre and has been published by Palgrave MacMillan this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-12-15 with Business & Economics categories.
This second edition embraces traditional strategic management teaching, but extends it to a world scale. It offers insight into the impact of globalization on business organizations and into how managers could and should react.
Global Strategy As A Factor In Japanese Success
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Author : George S. Yip
language : en
Publisher:
Release Date : 1995
Global Strategy As A Factor In Japanese Success written by George S. Yip and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with categories.
International Marketing
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Author : Masaaki Kotabe
language : en
Publisher:
Release Date : 2006
International Marketing written by Masaaki Kotabe and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Export marketing categories.