Total Global Strategy
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Total Global Strategy
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Author : George S. Yip
language : en
Publisher:
Release Date : 1995
Total Global Strategy written by George S. Yip and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with Business & Economics categories.
This book argues that most multinational companies lack an adequate global strategy. The material provides a systematic framework for evaluating which elements of strategy to globalize and by how much, and a practical guide on how to implement a globalization strategy in order to achieve a successful, total global strategy.* spells out the interaction between industry globalization drivers and the appropriate global strategy response. * devotes attention to the implementation of global strategy. * provides a systematic framework to the analysis of global strategy. * stresses business-level as opposed to corporate- level global strategy.
Total Global Strategy Ii
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Author : George S. Yip
language : en
Publisher:
Release Date : 2003
Total Global Strategy Ii written by George S. Yip and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Business & Economics categories.
Written by the subject's leading academic authority, this readable text addresses the most challenging task faced by multinational companies—how to deal with globalization and the resulting need for globally integrated strategies.Chapter topics include understanding global strategy, diagnosing industry globalization potential, building global market participation, designing global products and services, locating global activities, creating global marketing, making global competitive moves, regional strategy, strategies for companies from emerging economies, building the global organization, measuring industry drivers and strategy levers, and conducting a global strategy analysis.For CEOs, division heads, VP International, VP Global Strategy, VP Corporate Development/Strategy/Planning, VP International/Global Marketing, regional and national/general mangers, and consulting firm partners.
Total Global Strategy
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Author : George S. Yip
language : en
Publisher: Prentice Hall
Release Date : 2012
Total Global Strategy written by George S. Yip and has been published by Prentice Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with International business enterprises categories.
Earlier ed. published as: Total global strategy II: updated for the internet and service era / George S. Yip. c2003.
Total Global Strategy Ii With Airline A Strategic Management Simulation
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Author : YIP
language : en
Publisher: Prentice Hall
Release Date : 2003-07-17
Total Global Strategy Ii With Airline A Strategic Management Simulation written by YIP and has been published by Prentice Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-07-17 with categories.
Business Strategy
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Author : George Stonehouse
language : en
Publisher: Routledge
Release Date : 2003-06-11
Business Strategy written by George Stonehouse and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-06-11 with Business & Economics categories.
'Business Strategy: an introduction' is an accessible textbook that provides a straightforward guide for those with little or no knowledge of the subject. It presents complex issues and concepts in a clear and compact manner, so that readers gain a clear understanding of the topics addressed. The following features are included: * A comprehensive introduction to the subjects of business strategy and strategic management * Complex issues explained in a straightforward way for students new to this topic * Student friendly learning features throughout * Case studies of varying lengths with questions included for assignment and seminar work * A discussion of both traditional theory and the most recent research in the field This second edition features new and updated case studies as well as more depth having been added to the material in the book. New chapters on business ethics, types and levels of strategy, and how to use case studies have been incorporated. A range of pedagogical features such as learning objectives, review and discussion questions, chapter summaries and further reading are included in the text resulting in it being a user-friendly, definitive guide for those new to the subject. A web-based Tutor Resource Site accompanies the book.
Strategic Management For Travel And Tourism
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Author : Nigel Evans
language : en
Publisher: Routledge
Release Date : 2012-04-27
Strategic Management For Travel And Tourism written by Nigel Evans and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-04-27 with Business & Economics categories.
Strategic Management for Travel and Tourism is the must-have text for students studying travel and tourism. It brings theory to life by using industry-based case studies, and in doing so, 'speaks the language' of the Travel and Tourism student. Among the new features and topics included in this edition are: * international case studies from large-scale businesses such as Airtours, MyTravel and South West Airlines * user-friendly applications of strategic management theory, such as objectives, products and markets and strategic implementation, together with illustrative case studies, and longer case studies for seminar work and summaries * contemporary strategic issues affecting travel and tourism organizations, such as vertical integration and strategic alliances Strategic Management for Travel and Tourism is a well-rounded book, ideal for all undergraduate and postgraduate students focusing on strategy in travel and tourism.
Strategic Management For Tourism Hospitality And Events
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Author : Nigel Evans
language : en
Publisher: Routledge
Release Date : 2015-01-30
Strategic Management For Tourism Hospitality And Events written by Nigel Evans and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-01-30 with Business & Economics categories.
Strategic Management for Tourism, Hospitality and Events is the must-have text for students approaching this subject for the first time. It introduces students to fundamental strategic management principles in a Tourism, Hospitality and Events context and brings theory to life by integrating a host of industry-based case studies and examples throughout. Among the new features and topics included in this edition are: Extended coverage to Hospitality and Events to reflect the increasing need and importance of a combined sector approach to strategy New international Tourism, Hospitality and Events case studies from both SME’s and large-scale businesses are integrated throughout to show applications of strategic management theory, such as objectives, products and markets and strategic implementation. Longer combined sector case studies are also included at the end of the book for seminar work. New content on emerging strategic issues affecting the tourism ,hospitality and events industries, such as innovation, employment, culture and sustainability Web Support for tutors and students providing explanation and guidelines for instructors on how to use the textbook and case studies, additional exercises, case studies and video links for students. This book is written in an accessible and engaging style and structured logically with useful features throughout to aid students’ learning and understanding. This book is an essential resource to Tourism, Hospitality and Events students.
International Business
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Author : S. Tamer Cavusgil
language : en
Publisher: Pearson Australia
Release Date : 2014-08-01
International Business written by S. Tamer Cavusgil and has been published by Pearson Australia this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-08-01 with Business & Economics categories.
The accelerating cross-border flow of products, services, capital, ideas, technology and people is driving businesses--large and small--to internationalise. International Business 2nd Australasian edition: the New Realities is a rigorous resource which prepares future managers to operate successfully in multinational settings. Case studies from a wide variety of markets relevant to Australasian business, including ASEAN countries as well as China, India, Japan, South Korea, Pakistan, Europe and the Middle East, provide a real-world perspective to theories and examine the latest trends in international business. The second edition of International Business features 10 new in-depth case studies specially created for this edition. For undergraduate students majoring in international business or post-graduate courses in international business.
Global Strategy As A Factor In Japanese Success
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Author : George S. Yip
language : en
Publisher:
Release Date : 1995
Global Strategy As A Factor In Japanese Success written by George S. Yip and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with categories.
Global Strategic Management Second Edition
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Author : Philippe Lasserre
language : en
Publisher: Palgrave MacMillan
Release Date : 2007-12-15
Global Strategic Management Second Edition written by Philippe Lasserre and has been published by Palgrave MacMillan this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-12-15 with Business & Economics categories.
This second edition embraces traditional strategic management teaching, but extends it to a world scale. It offers insight into the impact of globalization on business organizations and into how managers could and should react.