The Market Oriented University

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The Market Oriented University

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Author : John A Davis
language : en
Publisher: Edward Elgar Publishing
Release Date : 2016-05-27

The Market Oriented University written by John A Davis and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-05-27 with Education categories.

Agricultural Policy Analysis For Transition To A Market Oriented Economy In Viet Nam

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Author : Food and Agriculture Organization of the United Nations
language : en
Publisher: Food & Agriculture Org.
Release Date : 1994

Agricultural Policy Analysis For Transition To A Market Oriented Economy In Viet Nam written by Food and Agriculture Organization of the United Nations and has been published by Food & Agriculture Org. this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994 with Business & Economics categories.

Market Oriented Pricing

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Author : Michael Morris
language : en
Publisher: Praeger
Release Date : 1990-04-24

Market Oriented Pricing written by Michael Morris and has been published by Praeger this book supported file pdf, txt, epub, kindle and other format this book has been release on 1990-04-24 with Business & Economics categories.

An important contribution to marketing literature, this volume offers a comprehensive guide to market-based pricing strategies. The authors present pricing as a relatively simple, but extremely powerful marketing tool--a creative variable which managers can manipulate to accomplish a wide variety of ends. Arguing that companies must move away from the traditional, short-term, reactive methods relied upon to set and manage prices, the authors call for a systematic, strategic and market-based approach to the pricing problem. Their central unifying theme is that pricing begins and ends with the customer and that every pricing action should be part of a larger pricing program build around the realities of customer needs and competitor pressures. Written with a minimum of jargon and amply illustrated with explanatory tables and figures, this is an excellent introduction to pricing for both seasoned and aspiring marketing and product managers. Morris and Morris begin by examining the overall concept of price as a statement of value. Subsequent chapters offer in-depth guidance on the development of market-based pricing, addressing such critical issues as pricing strategy over the product life cycle, linking pricing and marketing strategy, understanding and using elasticity, the psychology of pricing, and negotiating prices with customers. Particular attention is paid to the question of price differentials--charging different prices to different classes of consumers--and the legal and ethical ramifications of adopting strategies based on price differentials. The authors also explore cost-based pricing, industry and competitor analysis, pricing across the product line, and computers as an aid in pricing. Throughout, references to real-world cases and problems helps the manager to relate the concepts of market-based pricing to the pricing decisions and considerations actually confronted on the job.

The Political Marketing Revolution

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Author : Jennifer Lees-Marshment
language : en
Publisher:
Release Date : 2004

The Political Marketing Revolution written by Jennifer Lees-Marshment and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Business & Economics categories.

This book shows how British politics is being transformed from a leadership-run system to one dictated by public needs and demands. No longer confined to party politics, organisations including the monarchy, the BBC, universities, local councils, charities and the Scottish Parliament are adopting the tools of market intelligence to understand their market needs and demands. The political marketing revolution raises many questions, such as whether the student or patient really does know best and can decide their own education and health care. The book calls for a debate about the movement of the British political system towards a market-orientation and a re-negotiation of the relationship between leaders and the market. Whilst recognising the need for political leaders to listen, this debate places some responsibilities on the political consumer, looking to create a new relationship that might work more effectively for both sides.

Ama Winter Educators Conference

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Author :
language : en
Publisher:
Release Date : 1999

Ama Winter Educators Conference written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with Marketing categories.

Industry University Relationship And Biotechnology In The Dairy And Sugar Industries

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Author : Gerardo Otero
language : en
Publisher:
Release Date : 1989

Industry University Relationship And Biotechnology In The Dairy And Sugar Industries written by Gerardo Otero and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1989 with Agricultural biotechnology categories.

Proceedings

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Author :
language : en
Publisher:
Release Date : 2004

Proceedings written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Community and college categories.

Higher Education In Market Oriented Socialist Vietnam

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Author : Phan Le Ha
language : en
Publisher: Palgrave Macmillan
Release Date : 2020-09-02

Higher Education In Market Oriented Socialist Vietnam written by Phan Le Ha and has been published by Palgrave Macmillan this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-09-02 with Education categories.

This book inspects higher education reform in market-oriented socialist Vietnam, with a focus on newness narratives and enquiry. Engaging in dialogic conversations with global and regional forces and exploring convergences in the domains of policy, curriculum, research, pedagogy, and society, chapter authors analyse ideologies that have entered Vietnam’s educational landscape. Chapters include discussions of post-Soviet legacies, socialist thought, privatization, neoliberalism, global rankings, academic freedom, autonomy, and elitism, as well as the actors, discourses and practices through which they manifest. In so doing, authors’ commentaries juxtapose phenomena in Vietnam with other national contexts such as the Philippines, Brunei Darussalam, Japan, Australia, and Trinidad and Tobago.

Iaslic Bulletin

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Author : IASLIC (Association)
language : en
Publisher:
Release Date : 2007

Iaslic Bulletin written by IASLIC (Association) and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Libraries, Special categories.

Internationalising The University

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Author : Tricia Coverdale-Jones
language : en
Publisher: Palgrave MacMillan
Release Date : 2009-01-15

Internationalising The University written by Tricia Coverdale-Jones and has been published by Palgrave MacMillan this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-01-15 with Education categories.

Experts in this diverse and complex field present an up-to-date picture of thinking on internationalisation and its impact on Chinese and western institutions.