The Essentials Of Public Relations

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Essentials Of Public Relations

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Author : Dennis L. Wilcox
language : en
Publisher: Allyn & Bacon
Release Date : 2001

Essentials Of Public Relations written by Dennis L. Wilcox and has been published by Allyn & Bacon this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Business & Economics categories.

Prepares students to practice public relations effectively and ethically in today's global society. This condensed version of the best-selling 'Public relations: strategies and tactics' retains the same features.

The Essentials Of Public Relations

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Author : Sam Black
language : en
Publisher:
Release Date : 1993

The Essentials Of Public Relations written by Sam Black and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1993 with Business & Economics categories.

This study explores the theory, techniques and skills that combine to result in professional public relations.

The Essentials Of Corporate Communications And Public Relations

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Author : Harvard Business School Press
language : en
Publisher: Business Literacy for HR Profe
Release Date : 2006

The Essentials Of Corporate Communications And Public Relations written by Harvard Business School Press and has been published by Business Literacy for HR Profe this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Business & Economics categories.

When it comes to communicating corporate information, the skills of the messenger can make or break a company's reputation. Containing practices, principles, and case studies, this guide helps HR professionals hone their skills at delivering information, managing crises, responding to queries, and more.

Absolute Essentials Of Public Relations

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Author :
language : en
Publisher:
Release Date : 2024-12

Absolute Essentials Of Public Relations written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-12 with Business & Economics categories.

Public Relations Writing

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Author : Thomas Harvey Bivins
language : en
Publisher: McGraw-Hill Humanities, Social Sciences & World Languages
Release Date : 1999

Public Relations Writing written by Thomas Harvey Bivins and has been published by McGraw-Hill Humanities, Social Sciences & World Languages this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with Business & Economics categories.

Public Relations Writing

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Author : Thomas H. Bivins
language : en
Publisher: McGraw-Hill Europe
Release Date : 2013-04

Public Relations Writing written by Thomas H. Bivins and has been published by McGraw-Hill Europe this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-04 with Public relations categories.

This text is intended for students who plan to work as public relations practitioners. The fundamentals of Writing is emphasized above all else and the author provides instructions on organizing releases for everything from broadcast radio to Twitter.

Public Relations Writing The Essentials Of Style And Format

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Author : Thomas Bivins
language : en
Publisher: McGraw-Hill Education
Release Date : 2010-03-02

Public Relations Writing The Essentials Of Style And Format written by Thomas Bivins and has been published by McGraw-Hill Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-03-02 with Business & Economics categories.

This text equips students with the essential skills for developing and writing public relations materials, covering all areas of public relations writing--including news releases, backgrounders, newsletter and magazine articles, brochures, print advertising copy, and broadcast scripts. Coverage of recent technological changes, including the growth of digital and social media (blogging, Twitter, etc.) gives students an understanding of how technology impacts the public relations industry. In the constantly changing world of public relations, the text continues to stress the need for public relations professionals to communicate more effectively to all audiences. In addition, it covers basic planning, media relations, media placement and distribution, and law and ethics.

Public Relations Writing

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Author : Thomas Bivins
language : en
Publisher: McGraw-Hill Humanities, Social Sciences & World Languages
Release Date : 2004-07

Public Relations Writing written by Thomas Bivins and has been published by McGraw-Hill Humanities, Social Sciences & World Languages this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-07 with Public relations categories.

This text equips students with the essential skills for developing and writing public relations materials, covering all areas of public relations writing--including news releases, backgrounders, newsletter and magazine articles, brochures, print advertising copy, and broadcast scripts. Recent technological changes are also covered to give students an understanding of how technology impacts the public relations industry. In the constantly changing world of public relations, the text continues to stress the need for public relations professionals to communicate more effectively to all audiences.

Essentials Of Effective Public Relations For Sub Saharan Africa

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Author : Scott M. Cutlip
language : en
Publisher: Maskew Miller Longman
Release Date : 2002

Essentials Of Effective Public Relations For Sub Saharan Africa written by Scott M. Cutlip and has been published by Maskew Miller Longman this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Business & Economics categories.

Apart from explaining public relations as a practical and academinc discipline, this book introduces sub-Saharan students to the most advanced public relations practices and policies in the world. Students will be exposed to the current best practice and theory in the world.

The Big Book Of Marketing

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Author : Anthony G. Bennett
language : en
Publisher: McGraw Hill Professional
Release Date : 2009-06-19

The Big Book Of Marketing written by Anthony G. Bennett and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-06-19 with Business & Economics categories.

"A real world tool for helping develop effective marketing strategies and plans." -- Dennis Dunlap, Chief Executive Officer, American Marketing Association "For beginners and professionals in search of answers." -- Stephen Joel Trachtenberg, President Emeritus and University Professor of Public Service, The George Washington University "A 'must read' for every business major and corporate executive." -- Clarence Brown, former Acting Secretary, U.S. Department of Commerce The Biggest Companies. The Boldest Campaigns. THE BEST INSIDER'S GUIDE ON THE MARKET. The most comprehensive book of its kind, The Big Book of Marketing is the definitive resource for marketing your business in the twenty-first century. Each chapter covers a fundamental aspect of the marketing process, broken down and analyzed by the greatest minds in marketing today. For the first time ever, 110 experts from the world's most successful companies reveal their step-by-step strategies, proven marketing tools, and tricks of the trade—fascinating, exclusive, real-world case studies from an all-star roster of companies, including: ACNielsen * Alcoa * American Express * Amtrak * Antimicrobial * Technologies Group * APL Logistics * Arnold * AT&T * Atlas Air * Bloomingdale's * BNSF * Boeing * Bristol-Myers Squibb * Burson-Marsteller * BzzAgent * Caraustar * Cargill * Carnival * Coldwell Banker * Colgate-Palmolive * Colonial Pipeline * Con-way * Costco * Dean Foods * Discovery Communications * Draftfcb * DSC Logistics * DuPont * Edelman * ExxonMobil * Fabri-Kal * FedEx Trade Networks * Fleishman-Hillard * Ford * Frito-Lay * GE * Greyhound * Hair Cuttery * Hilton * HOLT CAT * IBM * Ingram Barge * Ingram Micro * International Paper * John Deere * Kimberly-Clark * Kodak * Kraft * L.L.Bean * Landor * Long Island Rail Road * Lulu.com * Mars * MCC * McCann * McDonald's * McKesson * Nationals * NCR * New York Times * Nordstrom * Ogilvy Action * OHL * 1-800Flowers.com * Overseas Shipholding Group * Owens Illinois * P & G * Papa John's * Paramount Pictures * Patagonia * PepsiCo * Pfizer * Porter Novelli * RAPP * Ritz-Carlton * Safeway * Saks Fifth Avenue * Sara Lee * SC Johnson * Sealed Air * Sears * Silgan * Skyhook * Snap-on Tools * Southwest * Sports and Leisure * ResearchGroup * Staples * Stoner * Supervalu * Synovate * Tanimura & Antle * TBWA * Tenet Healthcare * Texas Instruments * 3M * ToysRUs * Trader Joe's * Tupperware * Under Armour * United Airlines * United Stationers * Verizon * VISA * Weyerhaeuser * Wilson Sporting Goods * Wunderman * Xerox * Y&R * Zappos.com No matter what business you're in--from retail and manufacturing to service and nonprofit--The Big Book of Marketing offers the most practical, hands-on advice you’ll ever find . . . from the best in the business. Anthony G. Bennett taught marketing at Georgetown University. With three decades of experience in the field, he has held a variety of key marketing positions at Fortune 500 companies, including AT&T and others. He resides in McLean, Virginia.