The Corporate Blogging Book
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The Corporate Blogging Book
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Author : Debbie Weil
language : en
Publisher:
Release Date : 2006
The Corporate Blogging Book written by Debbie Weil and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Business & Economics categories.
So many blogs, so little time. Is it too late to start, now that the blogging craze has hit critical mass? Absolutely not! At first business blogging was ideal for free agents and entrepreneurs who needed a way to get their message out. Now the big guys are tapping into the blogging well. In this indispensable guide, online marketing consultant Debbie Weil explores all aspects of corporate blogging and answers those all-important questions. In an informal and provocative style Weil explains the secret to creating an engaging and smart business blog.
Strategies And Tools For Corporate Blogging
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Author : John Cass
language : en
Publisher: Routledge
Release Date : 2007-06-07
Strategies And Tools For Corporate Blogging written by John Cass and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-06-07 with Business & Economics categories.
* Provides tools for companies to interact with customers through blogging communities * Shows how to transform public relations and search marketing through consumer-generated media, RSS feeds and comment interaction strategies * Describes how to optimize blog articles for blog search engines and provides content strategies * Provides companies the planning tools to evaluate its blogging community and company resources for effective blogging
Corporate Blogging For Dummies
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Author : Douglas Karr
language : en
Publisher: John Wiley & Sons
Release Date : 2010-07-13
Corporate Blogging For Dummies written by Douglas Karr and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-07-13 with Business & Economics categories.
Establish a successful corporate blog to reach your customers Corporate blogs require careful planning and attention to legal and corporate policies in order for them to be productive and effective. This fun, friendly, and practical guide walks you through using blogging as a first line of communication to customers and explains how to protect your company and employees through privacy, disclosure, and moderation policies. Blogging guru Douglas Karr demonstrates how blogs are an ideal way to offer a conversational and approachable relationship with customers. You’ll discover how to prepare, execute, establish, and promote a corporate blogging strategy so that you can reap the rewards that corporate blogging offers. Shares best practices of corporate blogging, including tricks of the trade, what works, and traps to avoid Walks you through preparing a corporate blog, establishing a strategy, promoting that blog, and measuring its success Reviews the legalities involved with a corporate blog, such as disclaimers, terms of service, comment policies, libel and defamation, and more Features examples of successful blogging programs throughout the book Corporate Blogging For Dummies shows you how to establish a corporate blog in a safe, friendly, and successful manner.
The Corporate Blogging Book
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Author : Debbie Weil
language : en
Publisher:
Release Date : 2006
The Corporate Blogging Book written by Debbie Weil and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Business & Economics categories.
So many blogs, so little time. Is it too late to start, now that the blogging craze has hit critical mass? Absolutely not! At first business blogging was ideal for free agents and entrepreneurs who needed a way to get their message out. Now the big guys are tapping into the blogging well. In this indispensable guide, online marketing consultant Debbie Weil explores all aspects of corporate blogging and answers those all-important questions. In an informal and provocative style Weil explains the secret to creating an engaging and smart business blog.
Corporate Blogging In India
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Author : Rajeev Karwal
language : en
Publisher: SCB Distributors
Release Date : 2015-05-22
Corporate Blogging In India written by Rajeev Karwal and has been published by SCB Distributors this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-05-22 with Business & Economics categories.
Corporate Blogging In India intends to consolidate developments in the area of business and corporate blogging. This title presents case studies from industries as diverse as technology and travel to financial services and SMEs to get an understanding of where corporate blogging is and where it is headed in times to come.
A Guide To Corporate Blogging
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Author : Principia (Firm)
language : en
Publisher:
Release Date : 2006
A Guide To Corporate Blogging written by Principia (Firm) and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Blogs categories.
What Makes Corporate Blogs Successful
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Author :
language : en
Publisher:
Release Date : 2013
What Makes Corporate Blogs Successful written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with categories.
Corporate Blogging
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Author : Michelle Reed
language : en
Publisher:
Release Date : 2010
Corporate Blogging written by Michelle Reed and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Blogs categories.
E Marketing
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Author : Judy Strauss
language : en
Publisher: Prentice Hall
Release Date : 2009
E Marketing written by Judy Strauss and has been published by Prentice Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Business & Economics categories.
The 5th edition of "E-Marketing" treats the subject as traditional marketing with a twist: the Internet and other technologies have had a profound effect on the way we do business. This transformation has resulted in new business techniques that add customer value, build customer relationships, and increase company profitability. Stressing product, pricing, distribution, and promotion, the authors use a strategic perspective and give many important practices not covered in previous editions: namely, blogs, social networking, online branding, and search marketing. Point-of-purchase scanning devices, databases, and other offline technologies are discussed. For anyone interested in learning more about electronic marketing, this is an excellent handbook; its comprehensive glossary makes this a must-have reference.
The Corporate Blog As An Emerging Genre Of Computer Mediated Communication
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Author : Cornelius Puschmann
language : en
Publisher: Universitätsverlag Göttingen
Release Date : 2010
The Corporate Blog As An Emerging Genre Of Computer Mediated Communication written by Cornelius Puschmann and has been published by Universitätsverlag Göttingen this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Language Arts & Disciplines categories.
Digital technology is increasingly impacting how we keep informed, how we communicate professionally and privately, and how we initiate and maintain relationships with others. The function and meaning of new forms of computer-mediated communication (CMC) is not always clear to users on the onset and must be negotiated by communities, institutions and individuals alike. Are chatrooms and virtual environments suitable for business communication? Is email increasingly a channel for work-related, formal communication and thus "for old people", as especially young Internet users flock to Social Networking Sites (SNSs)? Cornelius Puschmann examines the linguistic and rhetorical properties of the weblog, another relatively young genre of CMC, to determine its function in private and professional (business) communication. He approaches the question of what functions blogs realize for authors and readers and argues that corporate blogs, which, like blogs by private individuals, are a highly diverse in terms of their form, function and intended audience, essentially mimic key characteristics of private blogs in order to appear open, non-persuasive and personal, all essential qualities for companies that wish to make a positive impression on their constituents.