Strategies And Tools For Corporate Blogging

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Strategies And Tools For Corporate Blogging

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Author : Gene John Cass
language : en
Publisher: Routledge
Release Date : 2007

Strategies And Tools For Corporate Blogging written by Gene John Cass and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Business & Economics categories.

Showing how to transform public relations and search marketing through consumer-generated media, RSS feeds and comment interaction strategies, this book provides tools for companies to interact with customers through blogging communities and to use resources effectively, as well as strategies for writing articles.

Corporate Blogging For Dummies

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Author : Douglas Karr
language : en
Publisher: John Wiley & Sons
Release Date : 2010-07-13

Corporate Blogging For Dummies written by Douglas Karr and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-07-13 with Business & Economics categories.

Establish a successful corporate blog to reach your customers Corporate blogs require careful planning and attention to legal and corporate policies in order for them to be productive and effective. This fun, friendly, and practical guide walks you through using blogging as a first line of communication to customers and explains how to protect your company and employees through privacy, disclosure, and moderation policies. Blogging guru Douglas Karr demonstrates how blogs are an ideal way to offer a conversational and approachable relationship with customers. You’ll discover how to prepare, execute, establish, and promote a corporate blogging strategy so that you can reap the rewards that corporate blogging offers. Shares best practices of corporate blogging, including tricks of the trade, what works, and traps to avoid Walks you through preparing a corporate blog, establishing a strategy, promoting that blog, and measuring its success Reviews the legalities involved with a corporate blog, such as disclaimers, terms of service, comment policies, libel and defamation, and more Features examples of successful blogging programs throughout the book Corporate Blogging For Dummies shows you how to establish a corporate blog in a safe, friendly, and successful manner.

Developments

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Author :
language : en
Publisher:
Release Date : 2010

Developments written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Real estate management categories.

The Corporate Blogging Book

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Author : Debbie Weil
language : en
Publisher:
Release Date : 2006

The Corporate Blogging Book written by Debbie Weil and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Business & Economics categories.

So many blogs, so little time. Is it too late to start, now that the blogging craze has hit critical mass? Absolutely not! At first business blogging was ideal for free agents and entrepreneurs who needed a way to get their message out. Now the big guys are tapping into the blogging well. In this indispensable guide, online marketing consultant Debbie Weil explores all aspects of corporate blogging and answers those all-important questions. In an informal and provocative style Weil explains the secret to creating an engaging and smart business blog.

American Book Publishing Record

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Author :
language : en
Publisher:
Release Date : 2007

American Book Publishing Record written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with American literature categories.

The British National Bibliography

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Author : Arthur James Wells
language : en
Publisher:
Release Date : 2009

The British National Bibliography written by Arthur James Wells and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Bibliography, National categories.

Public Relations Quarterly

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Author :
language : en
Publisher:
Release Date : 2006

Public Relations Quarterly written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Business categories.

Social Engineering In It Security Tools Tactics And Techniques

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Author : Sharon Conheady
language : en
Publisher: McGraw Hill Professional
Release Date : 2014-08-05

Social Engineering In It Security Tools Tactics And Techniques written by Sharon Conheady and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-08-05 with Computers categories.

Cutting-edge social engineering testing techniques "Provides all of the core areas and nearly everything [you] need to know about the fundamentals of the topic."--Slashdot Conduct ethical social engineering tests to identify an organization's susceptibility to attack. Written by a global expert on the topic, Social Engineering in IT Security discusses the roots and rise of social engineering and presents a proven methodology for planning a test, performing reconnaissance, developing scenarios, implementing the test, and accurately reporting the results. Specific measures you can take to defend against weaknesses a social engineer may exploit are discussed in detail. This practical guide also addresses the impact of new and emerging technologies on future trends in social engineering. Explore the evolution of social engineering, from the classic con artist to the modern social engineer Understand the legal and ethical aspects of performing a social engineering test Find out why social engineering works from a victim's point of view Plan a social engineering test--perform a threat assessment, scope the test, set goals, implement project planning, and define the rules of engagement Gather information through research and reconnaissance Create a credible social engineering scenario Execute both on-site and remote social engineering tests Write an effective social engineering report Learn about various tools, including software, hardware, and on-site tools Defend your organization against social engineering attacks

Strategies For Autonomous Connected And Smart Mobility In The Automotive Industry A Comparative Analysis Of Bmw Group And Tesla Motors Inc

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Author : Andreas Kauerhof
language : en
Publisher: GRIN Verlag
Release Date : 2017-03-09

Strategies For Autonomous Connected And Smart Mobility In The Automotive Industry A Comparative Analysis Of Bmw Group And Tesla Motors Inc written by Andreas Kauerhof and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-03-09 with Business & Economics categories.

Master's Thesis from the year 2017 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3, University of applied sciences, Munich, language: English, abstract: The automotive industry is facing the biggest changes in its more than 100 years of existence. At the end of this decade, the first electric vehicle is going to enter the mass market that can compete on product features, comfort and price with the internal combustion engines. People keep moving into urban areas. The requirements toward future mobility increase. Some countries already decided to prefer electric vehicles to conventional cars. Profits will shift to other markets or segments. Incumbents must align their current strategies to keep their market share in the future and participate in future profit pools of the automotive industry. BMW and Tesla have different strategic approaches to the upcoming changes in the industry. BMW, as many other OEMs, is aware of future challenges and disruptive forces and has much more resources to manage the required investments in R&D than smaller start-ups. However, disruptive forces come from lower functionality and low-cost products that are usually overlooked by dominant firms in an industry. This research analyzes the two automotive companies BMW and Tesla by using the common strategy analysis tools. First, the firms’ external environment is analyzed by using the PESTEL analysis, describing relevant trends that affect the strategic decision of the two companies. An industry overview with future projections is provided. Secondly, an internal analysis is performed. SWOT analysis and the VRIO framework form the basis to define the strengths, weaknesses, unique recourses and capabilities of BMW and Tesla. The conclusion provides an overall discussion of the most important findings emerging from the analysis with regard to the business operations and the existing business models of the two car manufacturers. Furthermore, important implications for the adaption and adjustment processes are discussed.

The Ebay Marketing Bible

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Author : Clifford R. Ennico
language : en
Publisher: AMACOM/American Management Association
Release Date : 2009

The Ebay Marketing Bible written by Clifford R. Ennico and has been published by AMACOM/American Management Association this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Business & Economics categories.

The ultimate guide to making big money on America's #1 online auction site.