Technobrands

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Technobrands

Technobrands written by Chuck Pettis and has been published by iUniverse this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001-07-01 with Business & Economics categories.

In TechnoBrands, Chuck Pettis introduces the first published step-by-step process for building brands. While modern day branding has been around for more than a centuryeverybody knows the power of names such as Coca-Cola, Microsoft, GE, Disney, Intel, or Nokiavery few people know the secrets of branding and how to successfully apply branding. Filled with examples and insights from successful technology marketers, such as Hewlett-Packard, Microsoft, and Intel, TechnoBrands describes every step in the branding process, including: market research, creating the brand identity, applying the brand, and creating successful brand names. While written from a technology product perspective, the proven branding process in TechnoBrands has been applied to consumer brands and non-profit organizations, with great success. Chuck Pettis has written an important book on a subject of great significance to technology companies of all types. Those who dont grasp the meaning and value of the brand assets can only hope their competitors are equally nave. Roy E. Verley, Director, Corporate Communications, Hewlett-Packard Building strong brands is the only way to ensure enduring profitable growth. If this is your goal, read TechnoBrands. Larry Light, President & CEO, Arcature Corporation

Ad Summary

Ad Summary written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Advertising categories.

Advertising expenditure data across ten media: consumer magazines, Sunday magazines, newspapers, outdoor, network television, spot television, syndicated television, cable television, network radio, and national spot radio. Lists brands alphabetically and shows total ten media expenditures, media used, parent company and PIB classification for each brand. Also included in this report are industry class totals and rankings of the top 100 companies of the ten media.

Agency

Agency written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with Advertising categories.

Interfaces

Interfaces written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with Industrial management categories.

Seeks to improve communication between managers and professionals in OR/MS.

Mediaweek

Mediaweek written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-10 with Advertising categories.

The Nation

The Nation written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with categories.

Brandweek

Brandweek written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-10 with Advertising categories.

Marketing Forum

Marketing Forum written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1991-04 with Management categories.

Adweek

Adweek written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-10 with Advertising categories.

National Geographic

National Geographic written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-11 with Geography categories.