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Marketing Forum


Marketing Forum
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Bank Marketing


Bank Marketing
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Author :
language : en
Publisher:
Release Date : 1997

Bank Marketing written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with Bank management categories.




Current History And Forum


Current History And Forum
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Author :
language : en
Publisher:
Release Date : 1926

Current History And Forum written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1926 with History categories.




Marketing


Marketing
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Author : John E. Richardson
language : en
Publisher: McGraw-Hill/Dushkin
Release Date : 1998-12

Marketing written by John E. Richardson and has been published by McGraw-Hill/Dushkin this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998-12 with Business & Economics categories.




Population Reports


Population Reports
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Author :
language : en
Publisher:
Release Date : 1980

Population Reports written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1980 with Birth control categories.




Marketing Forum Majalah


Marketing Forum Majalah
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Author :
language : en
Publisher:
Release Date : 1989

Marketing Forum Majalah written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1989 with Marketing categories.




Forum And Column Review


Forum And Column Review
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Author :
language : en
Publisher:
Release Date : 1896

Forum And Column Review written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1896 with categories.




Business Forum


Business Forum
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Author :
language : en
Publisher:
Release Date : 1988

Business Forum written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1988 with Business categories.




Online Marketing Handbook


Online Marketing Handbook
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Author : Daniel S. Janal
language : en
Publisher: Van Nostrand Reinhold Company
Release Date : 1995

Online Marketing Handbook written by Daniel S. Janal and has been published by Van Nostrand Reinhold Company this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with Business & Economics categories.


For marketers and advertisers, the Internet offers a rapidly growing market of over 30 million potential customers who are highly educated, computer literate, and affluent. This book offers all the essential information you need to become an online advertiser--from strategies for using this new medium effectively to the social and legal issues involved.



Marketing Unwrapped


Marketing Unwrapped
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Author : Ray Perry
language : en
Publisher: John Wiley & Sons
Release Date : 2001-11-28

Marketing Unwrapped written by Ray Perry and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001-11-28 with Business & Economics categories.


From the Chartered Institute of Marketing's Directory of Marketing and Membership, this accessible book covers all the key skills, knowledge and disciplines that marketers need in the information age.



Brand Identity Factors Developing A Successful Islamic Brand


Brand Identity Factors Developing A Successful Islamic Brand
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Author : Vedad Alihodzic
language : en
Publisher: GRIN Verlag
Release Date : 2012-06-21

Brand Identity Factors Developing A Successful Islamic Brand written by Vedad Alihodzic and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-06-21 with Business & Economics categories.


Master's Thesis from the year 2012 in the subject Business economics - Offline Marketing and Online Marketing, grade: Distinction (D3), Edinburgh Napier University, language: English, abstract: The market for Islam-compliant products is getting highly important, due to the high impact of religious obligation on Muslim consumer behaviour. No research is conducted on the question on how to create brand identity from a Muslim perspective in order to attract Muslim consumers. Therefore, this research aims to find a set of brand identity factors which can be used to create brands which are perceived as Islamic. Based on relevant literature, eight factors were found to be relevant. This set of brand identity factors is verified through a mixed research approach. Interviews with experts on Islamic branding help to understand these brand identity factors from an expert point of view, whereas a survey verifies brand identity factors from a consumer perspective. Findings show that the tangible factor “Halal certificate” is the most important factor to perceive a brand as Islamic. Additionally, brand logo and brand name influence consumers’ perceptions. Intangible factors, such as brand values, brand origin and brand relationship, are also found to be important. Findings also show that testimonials and brand slogan are not highly important. Based on these findings, the Muslim Brand Identity Model has been developed which can be used to balance brand identity factors in order to create a successful brand. It can be recommended to brand managers, consultancies and advertising agencies to ensure that the brand is strictly following Islamic standards and regulations in order to be successfully perceived as Islamic.