Strategic Market Research
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Strategic Market Research
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Author : Anne E. Beall
language : en
Publisher: iUniverse
Release Date : 2010-07-14
Strategic Market Research written by Anne E. Beall and has been published by iUniverse this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-07-14 with Business & Economics categories.
For a company to embrace market research as a facilitator of change, it must be willing to take the approach that makes the most impact on its organization. That approach is the key in making a difference using market research. In this guide, author Anne Beall shares her unique procedure for conducting strategic market research. With more than fifteen years of experience in conducting market research, Beall details the strategic principles she has developed that impact the way in which market research can inspire and change an organization. Strategic Market Research discusses identifying the strategic questions that will help a business; using the right research techniques to answer these questions; obtaining the level of depth required to have insight; reading the nonverbal communications of research respondents when doing qualitative work; identifying the emotional aspects of human behavior; using statistical analyses to understand what drives markets; going beyond the data to interpret the results and make strategic recommendations. In addition to addressing both qualitative and quantitative research, Strategic Market Research provides real-life examples illustrating the application of these concepts in various scenarios, including businesses and non-profit organizations. Implementing the strategic approach from the beginning to the end of a project provides information that promotes change.
Analysis For Strategic Market Decisions
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Author : George S. Day
language : en
Publisher: St. Paul : West Publishing Company
Release Date : 1986
Analysis For Strategic Market Decisions written by George S. Day and has been published by St. Paul : West Publishing Company this book supported file pdf, txt, epub, kindle and other format this book has been release on 1986 with Business & Economics categories.
Strategic Marketing Analysis
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Author : Alexander Chernev
language : en
Publisher: Brightstar Media, Incorporated
Release Date : 2006
Strategic Marketing Analysis written by Alexander Chernev and has been published by Brightstar Media, Incorporated this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Business & Economics categories.
Written by one of the top professors at Northwestern University's renowned Kellogg School of Management, this book is a concise guide to the theory of strategic marketing analysis. Succinct and insightful, this book appeals to a diverse audience. For business students, the strategic marketing theory outlined in this book is an essential tool for case analysis in the classroom, as well as for management, strategic consulting, and marketing interviews. For managers and consultants, this book presents a conceptual framework that will help develop an overarching strategy for day-to-day decisions involving product and service design, branding, pricing, promotions, and distribution. For senior executives, the book offers a big-picture approach for planning new marketing campaigns and evaluating the success of ongoing marketing programs.
Strategic Market Planning
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Author : George S. Day
language : en
Publisher: St. Paul : West Publishing Company
Release Date : 1984
Strategic Market Planning written by George S. Day and has been published by St. Paul : West Publishing Company this book supported file pdf, txt, epub, kindle and other format this book has been release on 1984 with Business & Economics categories.
Strategic Market Management
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Author : David A. Aaker
language : en
Publisher: John Wiley & Sons
Release Date : 2023-11-14
Strategic Market Management written by David A. Aaker and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-11-14 with Business & Economics categories.
Learn to identify, select, implement, and adapt market-driven business strategies for profitable growth in competitive markets In Strategic Market Management, David Aaker and Christine Moorman deliver an incisive, practical, and up-to-date guide for identifying, selecting, implementing, and adapting market-driven business strategies in increasingly complex, dynamic, and crowded markets. The authors provide the concepts, frameworks, tools, and best practice case studies required to develop capabilities in key strategic marketing tasks, achieve high-quality decision making, and drive long-term profitable growth. Extensively revised and updated, the twelfth edition of Strategic Market Management offers newly written chapters focused on growth and branding that reflect cutting-edge frameworks based on the most recent research and the authors' experiences with leading companies. New real-world examples and stronger frameworks, including cutting-edge approaches for environmental analysis, offering market selection, and target market selection. New “digital marketing strategy” topics—including the metaverse, algorithmic bias, augmented reality, influencers, and gamification—are integrated throughout the book. Strategic Market Management, Twelfth Edition, is an excellent textbook for courses at all levels that seek a strategic view of marketing, such as Strategic Market Management, Strategic Market Planning, Strategic Marketing, Marketing Strategy, Strategic Planning, Business Policy, and Entrepreneurship. It is also a valuable reference and guide for MBA and EMBA students, managers, planning specialists, and executives wanting to improve their marketing strategy development and planning processes or looking for a timely overview of recent issues, frameworks, and tools.
Strategic Marketing
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Author : Tony Proctor
language : en
Publisher: Routledge
Release Date : 2014-02-25
Strategic Marketing written by Tony Proctor and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-02-25 with Business & Economics categories.
Fully updated and revised to include the latest case studies and examples from a broad range of industry sectors, this second edition of Strategic Marketing: An Introduction is a concise, thorough and enlightening textbook that demonstrates how organizations can cope with a myriad of demands by better understanding themselves, their products or services, and the world around them. From assessing internal relationships to planning and implementing marketing strategies, and featuring analysis of relationship marketing and strategic alliances, Proctor uses insights from a range of key models and theoretical frameworks to illustrate how an organization can successfully take advantage of ‘strategic windows’ to improve its position. Core issues covered include: marketing strategy analyzing the business environment the customer in the market place targeting and positioning marketing mix strategy. This textbook is the complete guide to assessing and imposing a realistic and successful marketing strategy to fit an organization, its resources and objectives, and the environment in which it operates. Accessibly written and supported by a user-friendly companion website, this new edition of Strategic Marketing: An Introduction is an essential resource for all students of marketing and business and management.
Market Led Strategic Change
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Author : Nigel F. Piercy
language : en
Publisher: Routledge
Release Date : 2012-05-04
Market Led Strategic Change written by Nigel F. Piercy and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-05-04 with Business & Economics categories.
The third edition of Market-Led Strategic Change builds on the massive success of the previous two editions, popular with lecturers and students alike, presenting an innovative approach to solving an old problem: making marketing happen! In his witty and direct style, Nigel Piercy has radically updated this seminal text, popular with managers, students, and lecturers alike, to take into account the most recent developments in the field. With a central focus on customer value and creative strategic thinking, he fully evaluates the impact of electronic business on marketing and sales strategy, and stresses the goal of totally integrated marketing to deliver superior customer value. "Reality Checks" throughout the text challenge the reader to be realistic and pragmatic. The book confronts the critical issues now faced in strategic marketing: · escalating customer demands driving the imperative for superior value · totally integrated marketing to deliver customer value · the profound impact of electronic business on customer relationships · managing processes like planning and budgeting to achieve effective implementation At once pragmatic, cutting-edge and thought-provoking, Market-Led Strategic Change is essential reading for all managers, students and lecturers seeking a definitive guide to the demands and challenges of strategic marketing in the 21st century.
Analysis For Strategic Marketing
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Author : Vithala R. Rao
language : en
Publisher: Prentice Hall
Release Date : 1998
Analysis For Strategic Marketing written by Vithala R. Rao and has been published by Prentice Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with Marketing categories.
Designed for flexible use by lecturers, this is the first book to add analysis & research tools to traditional marketing materials, & ties key aspects of strategic marketing & marketing research together. It offers four cases with solutions.
Strategic Market Planning Conversion Process
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Author : James N. Holleran
language : en
Publisher:
Release Date : 1994
Strategic Market Planning Conversion Process written by James N. Holleran and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994 with Fort Wayne (Ind.) categories.
Handbook Of Research On Integrating Social Media Into Strategic Marketing
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Author : Hajli, Nick
language : en
Publisher: IGI Global
Release Date : 2015-04-30
Handbook Of Research On Integrating Social Media Into Strategic Marketing written by Hajli, Nick and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-04-30 with Business & Economics categories.
To survive in today’s competitive business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeholders. Web 2.0 provides a useful tool in developing the relationships between business and consumer. The Handbook of Research on Integrating Social Media into Strategic Marketing explores the use of social networking and other online media in marketing communications, including both best practices and common pitfalls to provide comprehensive coverage of the topic. This book is intended for marketing professionals, business managers, and anyone interested in how social media fits into today’s marketing environments.