Strategic Market Planning Conversion Process

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Strategic Market Planning Conversion Process

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Author : James N. Holleran
language : en
Publisher:
Release Date : 1994

Strategic Market Planning Conversion Process written by James N. Holleran and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994 with Fort Wayne (Ind.) categories.

Strategic Market Planning

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Author : Derek F. Abell
language : en
Publisher: Prentice Hall
Release Date : 1979

Strategic Market Planning written by Derek F. Abell and has been published by Prentice Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 1979 with Business & Economics categories.

Compendium Of Resources For Strategic Planning In Hospitals

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Author : American Hospital Association. Department of Hospital Planning
language : en
Publisher:
Release Date : 1981

Compendium Of Resources For Strategic Planning In Hospitals written by American Hospital Association. Department of Hospital Planning and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1981 with Medical categories.

Strategic Market Planning

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Author : Robert J. Hamper
language : en
Publisher: McGraw Hill Professional
Release Date : 1990

Strategic Market Planning written by Robert J. Hamper and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 1990 with Business & Economics categories.

Contains guidelines for inventory of internal and external environments, plus instructions on how to apply data to create a marketing plan.

Strategic Marketing

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Author : David W. Cravens
language : en
Publisher: Irwin/McGraw-Hill
Release Date : 2006

Strategic Marketing written by David W. Cravens and has been published by Irwin/McGraw-Hill this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Business & Economics categories.

Strategic Marketing 8/e by Cravens and Piercy is a text and casebook that discusses the concepts and processes for gaining the competitive advantage in the marketplace. The authors examine many components of a market-driven strategy, including technology, customer service, customer relationships, pricing, and the global economy. The text provides a strategic perspective andextends beyond the traditional focus on managing the marketing mix. The cases demonstrate how real companies build and implement effective strategies. Author David Cravens is well known in the marketing discipline and was the recipient of the Academy of Marketing Sciencećs Outstanding Marketing Educator Award. Co-author Nigel Piercy, has a particular research interest in market-led strategic change and sales management, for which he has attracted academic and practitioner acclaim in the UK and USA.

Strategic Market Management

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Author : David A. Aaker
language : en
Publisher: John Wiley & Sons
Release Date : 2005

Strategic Market Management written by David A. Aaker and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Business & Economics categories.

“Unquestionably the most comprehensive treatment available on the subject. I found this book unique in its capacity to benefit executives, planning staff, and students of strategy alike.”–– Robert L. Joss, Dean of the Graduate School of Business, Stanford University The Leading Authority–Now Revised! Completely revised and updated, David Aaker's authoritative book approaches strategy development from an external perspective driven by a structured analysis of customers, competitors, market trends, and the broader environment. It shows how to build on strategic analysis to create business strategies that will be relevant and compelling to customers, sustainable to competitive attack, and draw on assets and competencies of the organization. Additional topics such as strategic investment, strategic positioning, growth options, global strategies, and organization building provide guidance to strategists. Highlights of this Seventh Edition include: Seven new cases include The Energy Bar Industry, Competing against Wal-Mart, Xerox: The Early Years, Hobart, Dove, Intel, and Samsung Electronics. New discussion questions, more than 65 in all, make the text an even more valuable classroom tool. New and revised coverage of such timely topics as emerging submarkets and the relevance challenge, the distinction between fads and trends, disruptive vs. sustaining innovation, and more. An emphasis on creating customer-oriented business strategies with a value proposition that is relevant, meaningful, and sustainable.

Contemporary Perspectives On Strategic Market Planning

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Author : Roger A. Kerin
language : en
Publisher:
Release Date : 1990

Contemporary Perspectives On Strategic Market Planning written by Roger A. Kerin and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1990 with Business & Economics categories.

Ama Winter Educators Conference

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Author :
language : en
Publisher:
Release Date : 1991

Ama Winter Educators Conference written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1991 with Marketing categories.

Strategic Marketing Plan Master Guide

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Author : Robert E. Stevens
language : en
Publisher: Prentice Hall
Release Date : 1982

Strategic Marketing Plan Master Guide written by Robert E. Stevens and has been published by Prentice Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 1982 with Business & Economics categories.

Marketing

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Author : Maurice I. Mandell
language : en
Publisher: Prentice Hall
Release Date : 1985

Marketing written by Maurice I. Mandell and has been published by Prentice Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 1985 with Business & Economics categories.