Sponsorship

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Sports Sponsorship And Marketing Communications

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Author : Wim Lagae
language : en
Publisher: Financial Times/Prentice Hall
Release Date : 2005

Sports Sponsorship And Marketing Communications written by Wim Lagae and has been published by Financial Times/Prentice Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Business & Economics categories.

This text concentrates primarily on the objectives of marketing communications in sport and examines how sponsors can utilise sport sponsorship to achieve brand and sales-related objectives.

Sponsorship

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Author :
language : en
Publisher:
Release Date : 1988

Sponsorship written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1988 with Corporate sponsorship categories.

The Sponsorship Manual

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Author : Edward Geldard
language : en
Publisher:
Release Date : 2001-10

The Sponsorship Manual written by Edward Geldard and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001-10 with Corporate sponsorship categories.

This Second Edition has been updated with even more comprehensive information on the industry. The best-selling first edition came as the result of many requests from clients, students and participants in the numerous workshops of the Sponsorship Unit has run, for recommended reading material on sponsorship. You will still find that most of the information contained in this book is original. This easy-to-read text provides practical tips, examples and a dozen comprehensive checklists. The book includes: Practical ideas and insights on how to attract sponsorship; A thorough understanding of sponsorship, its uses, and the reasons why companies sponsor; Skills to identify potential sponsors and what their assessment procedures are likely to be; Practical advice on how to approach a corporation for sponsorship and prepare the necessary proposal; Tips for getting the contract right; Proven methods for keeping sponsors happy; Latest methods for evaluating sponsorships.

The Sponsorship Handbook

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Author : Pippa Collett
language : en
Publisher: John Wiley & Sons
Release Date : 2011-12-05

The Sponsorship Handbook written by Pippa Collett and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-12-05 with Business & Economics categories.

The Sponsorship Handbook is a practical guide to sponsorship aimed at practitioners both working for sponsoring companies and those searching for sponsorship. Using the tools, techniques, advice and best practice advocated in this book both sponsors and sponsor seekers will benefit from better servicing and activation once a sponsorship is implemented, with metrics that enable data-based accountability rather than hearsay. "Everyone in the sponsorship industry, from the biggest events and properties to the smallest, are benefitting from the increasing knowledge, data availability, metrics and professionalism in using sponsorship. The Sponsorship Handbook is a part of that process which we hope will bring future success and proven sound results to all in the complex and exciting world of sponsorship." —Luis Vicente, Head of Partnerships, Manchester City Football Club "An indispensable reference for any marketer who is keen to build his/her brand using sponsorship; the new ascending way to empower brands." —Faisal Al-Dail, Saudi Post

Sponsorship S Holy Grail

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Author : Raymond Bednar
language : en
Publisher: iUniverse
Release Date : 2005

Sponsorship S Holy Grail written by Raymond Bednar and has been published by iUniverse this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Business & Economics categories.

Who holds the upper hand when a company considers investing millions of dollars in a hot sponsorship property? All too often, sponsors find themselves considering what look like "take it or leave it" deals with little or no guarantee of a return on their investment. Sponsorship's Holy Grail levels the playing field for sponsors by providing an objective, step-by-step, process-driven methodology that assures that the relationship will deliver measurable results. Whether considering a new sponsorship opportunity, monitoring performance of an existing relationship or entering into negotiations for renewal, Sponsorship's Holy Grail puts the prospective sponsor in an unprecedented position of strength. Learn to negotiate based on business goals. Obtain the most essential sponsorship benefits without paying for unproductive frills. Compare opportunities with confidence. Best of all, be confident and prepared when the chairman calls to find out what the company is getting for its money. A ballplayer wouldn't think of stepping up to home plate without a bat in his hands. After reading Sponsorship's Holy Grail, corporate decision-makers will be ready to knock their next sponsorship deal out of the park.

Event Sponsorship

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Author : Ian McDonnell
language : en
Publisher:
Release Date : 2013

Event Sponsorship written by Ian McDonnell and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with Corporate sponsorship categories.

The text starts with an investigation of the origins of sponsorship and then considers all important elements of Events sponsorship management. It considers what is sponsorship, its history and evolution, what its marketing uses are, how it can used efficiently; the benefits it can bring to an event; and how its results can be measured. To reflect changes in the way firms communicate with their customers, there is a strong focus on the use of social media, e - marketing and technology in sponsorship. The text uniquely considers topics of sponsorship from perspective of both the sponsor and the sponsee (the event) to provide a holistic view of the sponsorship process.

Project Sponsorship

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Author : Randall L. Englund
language : en
Publisher: John Wiley & Sons
Release Date : 2006-04-27

Project Sponsorship written by Randall L. Englund and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-04-27 with Business & Economics categories.

Project Sponsorship—which includes case studies, checklists, and action plans—shows how project sponsors and project managers can develop the skills they need to manage successful projects. Randall L. Englund and Alfonso Bucero—experts in the field of project management—have written the definitive guide for educating all stakeholders in the nature of project sponsorship. They describe in detail the responsibilities of the project sponsor, from communications and liaison, selection and training, problem solving, mentoring, and feedback, to the review of project execution. The project sponsor and manager learn how to negotiate effectively with each other and the project team to achieve their commitments.

Business World

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Author :
language : en
Publisher:
Release Date : 1987-10

Business World written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1987-10 with India categories.

Educational Institutions Pamphlets

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Author :
language : en
Publisher:
Release Date : 1882

Educational Institutions Pamphlets written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1882 with categories.

Sponsorship

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Author : Ryan McGinness
language : en
Publisher:
Release Date : 2005

Sponsorship written by Ryan McGinness and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Art categories.

This Book is a Collection of Essays and Interviews with Various Artists, Curators, and Writers Originally Published in 2003 on the Topic of Corporate Sponsorship and Fine Art. The Book Looks at How Corporate Over-sponsorship and Pseudo-Patronage of the Arts Have Achieved Inappropriate Levels in Which Companies that Want to Appear to be Down with a Certain Demographic Have Attempted to CO-OPT an Honest, Organic, and Real Culture with a Commercial One. In These Essays and Interviews, McGinness and His Peers Examine What it Means to Produce Limited-Edition Products Such As T-Shirts, Books, Skateboards, Prints, Figurines, Etc. As Well As What it Means for Artists to Work With Corporations. Book jacket.