Event Sponsorship
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Event Sponsorship And Fundraising
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Author : Tom Lunt
language : en
Publisher: Kogan Page Publishers
Release Date : 2018-11-03
Event Sponsorship And Fundraising written by Tom Lunt and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-11-03 with Business & Economics categories.
Securing sponsorship and other sources of funding for events is becoming increasingly competitive, making differentiation and delivery vital. Event Sponsorship and Fundraising explores this complex area of event management, drawing on both experiential marketing and consumer behaviour theories, and developing critical insights on the dynamics of successful event sponsorship. Its coverage includes professional guidance on prospecting for sponsors, brand activation and evaluation, as well as advice on relationship management, proposal writing and pitching to potential sponsors. Event Sponsorship and Fundraising places each of these concepts at the heart of the Integrated Marketing Communications Mix, alongside cutting edge literature on the topic. Written by two highly experienced industry practitioners, both of which now teach on two of the UK's leading event management degree courses, and supported by a comprehensive set of online resources, this book is an invaluable go-to resource for event management students, tutors and professionals alike.
Event Sponsorship
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Author : Ian McDonnell
language : en
Publisher: Routledge
Release Date : 2013-12-04
Event Sponsorship written by Ian McDonnell and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-12-04 with Business & Economics categories.
This introduction to Event Sponsorship provides students with an essential understanding of the important role of sponsorship in an event, how this can be gained and successfully managed to the benefit of both the sponsor and sponsee. The text starts with an investigation of the origins of sponsorship and then considers all important elements of Events sponsorship management. It considers what sponsorship is, its history and evolution, what its marketing uses are, how it can used efficiently; the benefits it can bring to an event; and how its results can be measured. It also considers other funding sources for events including government grants, crowd source funding and merchandising. To reflect changes in the way firms communicate with their customers, there is a strong focus on the use of social media, e – marketing and technology in sponsorship. The text uniquely considers topics of sponsorship from perspective of both the sponsor and the sponsee (the event) to provide a holistic view of the sponsorship process. Case Studies are integrated throughout to show how both small and large scale events have successfully gained and used sponsorship as well as potential pitfalls to avoid. Learning outcomes, discussion questions and further reading suggestions are included to aid navigation throughout the book, spur critical thinking and further students’ knowledge. This is essential reading for all students studying Events Management.
Event Sponsorship
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Author : Bruce E. Skinner
language : en
Publisher: Wiley
Release Date : 2002-10-18
Event Sponsorship written by Bruce E. Skinner and has been published by Wiley this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-10-18 with Business & Economics categories.
State-of-the-art methods for finding, securing, and retaining the best corporate sponsors The authoritative guide to creating and closing deals with irresistible ROIs Event Sponsorship provides step-by-step guidelines for attracting, signing, and keeping sponsorship for any event, including festivals, conventions, expositions, sporting events, arts and entertainment spectaculars, charity benefits, and much more. This hands-on resource presents successful strategies and tools for staying competitive in today's market by offering corporate sponsors the highest return possible on their investment. Leading experts give real-world advice for researching and targeting prospective companies, developing a sponsorship marketing plan, creating an effective proposal, selling the sponsorship, and negotiating a deal. Learn how to bring increased sponsorship dollars to any event by: Placing value on sponsorships Expanding the value of a sponsor Creating the best image for an event Networking with other event professionals worldwide With complete coverage including case studies, legal issues, the Internet, the sophisticated corporate customer, non-sports sponsorship opportunities, and an international view of sponsorship, Event Sponsorship is a powerful tool for event managers and other event professionals. THE WILEY EVENT MANAGEMENT SERIES-Series Editor, Dr. Joe Goldblatt, CSEP THE WILEY EVENT MANAGEMENT SERIES provides professionals with the essential knowledge and cutting-edge tools they need to excel in one of the most exciting and rapidly growing sectors of the hospitality and tourism industry. Written by recognized experts in the field, the volumes in the series cover the research, design, planning, coordination, and evaluation methods as well as specialized areas of event management.
Sponsorship
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Author :
language : en
Publisher:
Release Date : 1988
Sponsorship written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1988 with Corporate sponsorship categories.
Festival And Special Event Management
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Author : Johnny Allen
language : en
Publisher: John Wiley & Sons
Release Date : 2008-01-02
Festival And Special Event Management written by Johnny Allen and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-01-02 with Business & Economics categories.
Festivals and special events have grown into a massive industry worldwide, generating billions of dollars for regional centers, states, and countries. Festival and Special Event Management provides a comprehensive overview of the theory and procedures essential to managing festivals and special events. Australian authors.
The Official International Directory Of Special Events Festivals
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Author :
language : en
Publisher:
Release Date : 1984
The Official International Directory Of Special Events Festivals written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1984 with Athletic clubs categories.
How To Secure Sponsors Successfully Third Edition Revised Funding For Events
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Author : Roberta Vigilance
language : en
Publisher:
Release Date : 2020-03-23
How To Secure Sponsors Successfully Third Edition Revised Funding For Events written by Roberta Vigilance and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-03-23 with Reference categories.
Launching an event can be a costly endeavor. In such case to secure sponsors might be the only way to ensure its full success. How To Secure Sponsors Successfully, Third Edition Revised - Funding For Events will show you how to secure sponsors easily and the process can be repeated time and time again.
Ieg Sponsorship Sourcebook
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Author :
language : en
Publisher:
Release Date : 1998
Ieg Sponsorship Sourcebook written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with Corporate sponsorship categories.
The Ultimate Guide To Selling B2b Event Sponsorships
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Author : Vijay Martis
language : en
Publisher: Vijay Martis
Release Date :
The Ultimate Guide To Selling B2b Event Sponsorships written by Vijay Martis and has been published by Vijay Martis this book supported file pdf, txt, epub, kindle and other format this book has been release on with Business & Economics categories.
"The Ultimate Guide To Selling B2B Event Sponsorships" by Vijay Martis "The Ultimate Guide To Selling B2B Event Sponsorships" by Vijay Martis is an indispensable resource for event professionals looking to master the art and science of securing lucrative sponsorships in the B2B space. Drawing from years of experience and success in the field, Martis offers a comprehensive roadmap to navigating the complex world of corporate sponsorships. This guide goes beyond basic sales techniques, delving deep into the nuances of the B2B event landscape. Readers will discover how to craft compelling value propositions, leverage data-driven insights, and create customized sponsorship packages that resonate with potential partners. Martis provides practical strategies for overcoming common objections, building long-term relationships with sponsors, and maximizing ROI for both parties. The book addresses the evolving nature of events, including chapters on virtual and hybrid sponsorship opportunities. It offers actionable advice on integrating cutting-edge technologies, from AI-powered matchmaking to immersive VR experiences, to enhance sponsor visibility and engagement. With powerful examples and templates, this guide equips readers with the tools they need to succeed in today's competitive sponsorship market. Whether you're new to the field or a seasoned professional looking to up your game, Martis's insights will help you transform your approach to selling B2B event sponsorships. "The Ultimate Guide" is more than just a book—it's a blueprint for success in the world of B2B event sponsorships. Prepare to revolutionize your sponsorship strategy and take your events to the next level.
The Business Of Special Events
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Author : Harry A. Freedman
language : en
Publisher:
Release Date : 1998
The Business Of Special Events written by Harry A. Freedman and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with Business & Economics categories.
Nowhere else will you find such a wealth of practical, experiential advice along with plenty of worksheets, checklists, samples, examples, and anecdotes from the authors' years in nonprofit management. With wisdom, know-how, an eye on detail, the authors show you how to produce a special event, whether a sidewalk sale or a glamorous gala, to make money and friends in the name of your cause.--Provided by Amazon.com.