Social Semiotics
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Social Semiotics
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Author : Robert Ian Vere Hodge
language : en
Publisher:
Release Date : 1988
Social Semiotics written by Robert Ian Vere Hodge and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1988 with Language Arts & Disciplines categories.
Semiotics was defined by Ferdinand de Saussure as "the science of the life of signs in society." Robert Hodge and Gunther Kress here confront the conceptual difficulties that have limited its growth as a field of inquiry and demonstrate how it can be integrated with the social analysis of power, ideology, gender, and class. Social Semiotics explores the many possibilities for semiotic analysis that are created by the assumption that signs and messages must always be situated within the context of social relations and processes. Approaching semiotics as an evolving theory, Hodge and Kress first review the work of theoretical founders, including Saussure, C. S. Peirce, I. Voloshinov, and Freud. They build on the legacy of Voloshinov, who linked semiotics with the study of ideology, and develop the implications of his assertion that the form of signs is determined not only by the social organization of the participants but also by the immediate conditions of their interaction. Showing how such an approach can illuminate key issues is literary theory and communications, the authors analyze messages ranging from literary texts, television, and billboards to social interactions at home and school.
Introducing Social Semiotics
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Author : Theo Van Leeuwen
language : en
Publisher: Psychology Press
Release Date : 2005
Introducing Social Semiotics written by Theo Van Leeuwen and has been published by Psychology Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Language Arts & Disciplines categories.
Introducing Social Semiotics uses a wide variety of texts including photographs, adverts, magazine pages and film stills to explain how meaning is created through complex semiotic interactions. Practical exercises and examples as wide ranging as furniture arrangements in public places, advertising jingles, photojournalism and the rhythm of a rapper's speech provide readers with the knowledge and skills they need to be able to analyse and also produce successful multimodal texts and designs. The book traces the development of semiotic resources through particular channels such as the history of the Press and advertising; and explores how and why these resources change over time, for reasons such as advancing technology. Featuring a full glossary of terms, exercises, discussion points and suggestions for further reading, Introducing Social Semiotics makes concrete the complexities of meaning making and is essential reading for anyone interested in how communication works.
Social Semiotics
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Author : Robert Hodge
language : en
Publisher:
Release Date : 1988
Social Semiotics written by Robert Hodge and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1988 with Language Arts & Disciplines categories.
Social Semiotics is a major new textbook in communication and cultural studies. It offers a comprehensive and original approach to the study of the ways in which meaning is constituted in social life. Hodge and Kress begin from the assumption that signs and messages - the subject matter of semiotics - must always be situated within the context of social relations and processes. They then show what is involved in analysing different kinds of messages, from literary texts, TV programmes and billboards to social interactions in the family and the school. While presenting a judicious assessment of different perspectives, Hodge and Kress also develop their own distinctive and highly fruitful approach, demonstrating how semiotics can be integrated with the social analysis of power and ideology, space and time, and gender and class. Social Semiotics is richly illustrated with examples and written in a clear style which does not presuppose prior knowledge of the field. It will become a key textbook for courses in communications, media and cultural studies and will be of general interest to students of sociology, literature and linguistics.
The Social Semiotics Of Mass Communication
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Author : Klaus Bruhn Jensen
language : en
Publisher: SAGE Publications Limited
Release Date : 1995-07-11
The Social Semiotics Of Mass Communication written by Klaus Bruhn Jensen and has been published by SAGE Publications Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995-07-11 with Language Arts & Disciplines categories.
This text offers a framework for understanding the key role of the mass media in the social production of meaning. It draws on classic positions on the relations between communications and society, and on recent work in both social sciences and humanities.
Language As Social Semiotic
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Author : Michael Alexander Kirkwood Halliday
language : en
Publisher:
Release Date : 1978
Language As Social Semiotic written by Michael Alexander Kirkwood Halliday and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1978 with Language Arts & Disciplines categories.
The Social Semiotics Of Relational Terminology At Zuni Pueblo
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Author : Linda Kay Watts
language : en
Publisher:
Release Date : 2000
The Social Semiotics Of Relational Terminology At Zuni Pueblo written by Linda Kay Watts and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Foreign Language Study categories.
The author conducted ethnolinguistic fieldwork at Zuni Pueblo, New Mexico, focused on the folk semantics, linguistic composition and reported situational use of Zuni relational terminology. A social semiotic analysis relates these ethnolinguistic data to a revisionist, cultural model of Zuni social organization.
Social Semiotics
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Author : Thomas Hestbaek Andersen
language : en
Publisher: Routledge
Release Date : 2015-03-27
Social Semiotics written by Thomas Hestbaek Andersen and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-03-27 with Language Arts & Disciplines categories.
M.A.K Halliday’s work has been hugely influential in linguistics and beyond since the 1960s. This is a collection of interviews with key figures in the generation of social semioticians who have taken Halliday’s concept of social semiotics and developed it further in various directions, making their own original contributions to theory and practice. This book highlights their main lines of thought and considers how they relate to both the original concept of social semiotics and to each other. Key themes include: Linguistic studies, multilinguality and evolution of language; Text, discourse and classroom studies; Digital texts, computer communication and science teaching; Multimodal text- and discourse analysis; Education and literacy; Media work and visual and audio modes; Critical Discourse Analysis. Featuring interviews with leading figures from linguistics, education and communication studies, a framing introduction and concluding chapter summing up commonalities and differences, connections and conflicts and key themes, this is essential reading for any scholar or student working in the area of social semiotics and systemic functional linguistics. Additional video resources are available on the Routledge website. Featuring: Christian M.I.M. Matthiessen, Theo Van Leeuwen, James R. Martin, Jay Lemke, Gunther Kress
Social Semiotics For A Complex World
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Author : Bob Hodge
language : en
Publisher: Polity
Release Date : 2016-11-21
Social Semiotics For A Complex World written by Bob Hodge and has been published by Polity this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-11-21 with Language Arts & Disciplines categories.
Social semiotics reveals languages social meaning – its structures, processes, conditions and effects – in all social contexts, across all media and modes of discourse. This important new book uses social semiotics as a one-stop shop to analyse language and social meaning, enhancing linguistics with a sociological imagination. Social Semiotics for a Complex World develops ideas, frameworks and strategies for better understanding key problems and issues involving language and social action in todays hyper-complex world driven by globalization and new media. Its semiotic basis incorporates insights from various schools of linguistics (such as cognitive linguistics, critical discourse analysis and sociolinguistics) as well as from sociology, anthropology, philosophy, psychology and literary studies. It employs a multi-modal perspective to follow meaning across all modes of language and media, and a multi-scalar approach that ranges between databases and one-word slogans, the local and global, with examples from English, Chinese and Spanish. Social semiotics analyses twists and turns of meanings big and small in complex contexts. This book uses semiotic principles to build a powerful, flexible analytic toolkit which will be invaluable for students across the humanities and social sciences.
The Social Semiotics Of Mass Communication
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Author : Klaus Bruhn Jensen
language : en
Publisher: SAGE Publications Limited
Release Date : 1995-07-11
The Social Semiotics Of Mass Communication written by Klaus Bruhn Jensen and has been published by SAGE Publications Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995-07-11 with Language Arts & Disciplines categories.
This challenging book offers a broad-ranging, innovative framework for understanding the role of mass media in the social production of meaning. Klaus Bruhn Jensen draws on classic positions on the relations between communications and society [and on recent work in both social sciences and humanities - don't edit this!] In particular, he brings together the traditions of semiotic research on media content, image and discourse with current communication research on the audience as an active participant in the interpretation of mediated messages. Building on a range of traditions in media and cultural studies, he outlines the basis for an integrative, social-semiotic theory of mass communication. Underlying the aut
Social Semiotics As Praxis
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Author : Paul J. Thibault
language : en
Publisher: U of Minnesota Press
Release Date : 1990
Social Semiotics As Praxis written by Paul J. Thibault and has been published by U of Minnesota Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1990 with Language Arts & Disciplines categories.
In Social Semiotics as Praxis, Paul J. Thibault rescues semiotics from terminal formalism by recognizing that the object of a semiotic inquiry is necessarily the way in which human beings, individually and collectively, make sense of their lives. Focusing on Vladimir Nabokov's Ada, he develops a conception of social semiotics that is a form of both social action and political praxis. Thibault's principal intellectual sources are, among others, Bakhtin, Volosinov, Derrida, Foucault, Gramsci, Habermas, and Halliday. Thibault combines the work of Halliday in particular with is own theories of semiotics to explore the dynamics of quoting and reporting speech and to develop a critique of the categories of "self" and "representation." Thibault accounts for the meaningful relationships constructed among texts and elaborates on the two main themes of relational levels in texts and the dynamics of contextualization to give voice to a unifying discourse for talking about social meaning making.