Retail Management A Global Perspective Text And Cases

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Retail Management A Global Perspective Text And Cases

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Author : Harjit Singh
language : en
Publisher: S. Chand Publishing
Release Date : 2009-07

Retail Management A Global Perspective Text And Cases written by Harjit Singh and has been published by S. Chand Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-07 with Business & Economics categories.

Third Revised Edition 2014 In the last five years since the first edition of this book was published, I have received ample email messages from students, researchers, and teachers for congratulating me on the compilation of the book and suggesting how it could be improved. I have also built up a large list of ideas based on my own experiences in reading and teaching the subjec

Retail Management

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Author : Giri, Arunangshu
language : en
Publisher: PHI Learning Pvt. Ltd.
Release Date : 2020-12-01

Retail Management written by Giri, Arunangshu and has been published by PHI Learning Pvt. Ltd. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-12-01 with Business & Economics categories.

The book discusses the whole gamut of retail management emphasizing the changing retail environment in Indian and International context for conceptual clarity and mastery of retailing by the modern readers. It offers experiential learning through contextual case studies to render a better understanding of each functional area of retail management. Various aspects of retail management at the introductory level have been covered and explained lucidly, supported with examples, illustration and photographs to enable students to comprehend the subject matter with ease. The objective of the book is to give hands-on experience and learning of global retail practices to the students of management studies. Key Features • Thorough coverage of retailing in modern context, including e-retailing • Case-studies, caselets and examples to make students industry-ready • Bullet-point approach for key topics to highlight important information • Graphics to generate students’ interest and make learning easy Target Audience • MBA, PGDM and PGPBA • Marketing professionals and trainers

Strategic Retail Management

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Author : Joachim Zentes
language : en
Publisher: Springer Science & Business Media
Release Date : 2007-10-16

Strategic Retail Management written by Joachim Zentes and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-10-16 with Business & Economics categories.

The authors demonstrate the broad and complex topics of retail management in 15 lessons. Each lesson includes a thematic overview of key issues and a comprehensive case study. International best practice companies are used to highlight managerial implications and the key discussion points.

Retailing Management

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Author : Michael Levy
language : en
Publisher: Irwin Professional Publishing
Release Date : 1998

Retailing Management written by Michael Levy and has been published by Irwin Professional Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with Business & Economics categories.

Taking a strategic perspective, this text covers developments in retailing, and reflects the changing job market with the centralization of the buying function and limited jobs for buyers. Topics covered include category management, international sourcing decisions, activity-based costing, quick response inventory systems and data-based retailing. There is a new chapter on electronic retailing and location, and examples include international, service retailers and small/independent retailers.

Journal Of Marketing

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Author :
language : en
Publisher:
Release Date : 1994

Journal Of Marketing written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994 with Marketing categories.

Retail Management

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Author : S. L. Gupta
language : en
Publisher:
Release Date : 2007

Retail Management written by S. L. Gupta and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with categories.

Marketing Management

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Author : J. Paul Peter
language : en
Publisher: Irwin Professional Publishing
Release Date : 1998

Marketing Management written by J. Paul Peter and has been published by Irwin Professional Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with Business & Economics categories.

Leerboek over marketing. Met verschillende casussen.

Asian Retailing

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Author : Thomas Tsu-wee Tan
language : en
Publisher:
Release Date : 2006

Asian Retailing written by Thomas Tsu-wee Tan and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Business & Economics categories.

Marketing Management

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Author : Joseph P. Guiltinan
language : en
Publisher: McGraw-Hill/Irwin
Release Date : 1997

Marketing Management written by Joseph P. Guiltinan and has been published by McGraw-Hill/Irwin this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with Business & Economics categories.

This new edition by bestselling authors has been thoroughly updated and given an international flavour - including more European coverage, a new chapter on international planning, and a new, long case study with specimen answer.

Marketing

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Author : Michael J. Etzel
language : en
Publisher: McGraw-Hill Companies
Release Date : 1997

Marketing written by Michael J. Etzel and has been published by McGraw-Hill Companies this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with Business & Economics categories.

This textbook stresses the importance and necessity of a customer-oriented approach to marketing. It covers relationship marketing, ISO 9000, database marketing, and the technological developments that have reinvented marketing practice in the 1990s, such as Internet and the World Wide Web. Case studies include rivalries such as Coke versus Pepsi.