Web Site Public Relations

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Web Site Public Relations

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Author : Mihaela Vorvoreanu
language : en
Publisher:
Release Date : 2014-05-14

Web Site Public Relations written by Mihaela Vorvoreanu and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-05-14 with BUSINESS & ECONOMICS categories.

Web sites have emerged as a massively popular and important tool in public relations, marketing, organizational communication, political campaigns, and a host of other fields. However, only a tiny percentage of Web site research reflects the latest thinking in research and practice. The result of using these old approaches has been that research on homepages has been largely unable to address the most central question in all modern marketing and public relations research and practice: How can organizations can build and maintain relationships with their publics/customers? This relational focus has characterized marketing research and practice since at least the early 1980s and public relations since the late 1980s, yet Web page design and use has, on the whole, failed to adopt it. Web Site Public Relations steps in to fill this void and help move Web site research and use toward a more professional and theoretic foundation. This book is an original and rigorous attempt to build a model of the experience of visiting Web sites that places the visitor-rather than the sponsor or Web page-at the center of the experience. Although it is one of the first such attempts, this book's rigor, theoretic foundation, and genuine insightfulness suggest that it will stand the test of time and may well become one of the most influential works in visitor-centered research on Web sites and the Internet. As such, the findings reported here will be of interest to those who use the Internet, whether for personal or commercial purposes; as well as those seeking to study the social and behavioral effects of the Internet, including those seeking to study its effects on children and adolescents. This study focuses attention on the cognitions, attitudes, and behaviors visitors exhibit while visiting Web sites. The advent of what has come to be called Web 2.0 makes this book even more important than it would have been when older Web technologies dominated because Web 2.0 includes such things as user-powered content sites, and the like. A way to understand how visitors experience such Web sites is critical to learning how to harness their new potential. Web Site Public Relations will be an invaluable reference for those in the field of communication, public relations, and marketing.

Public Relations And The Social Web

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Author : Rob Brown
language : en
Publisher: Kogan Page Publishers
Release Date : 2009-04-03

Public Relations And The Social Web written by Rob Brown and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-04-03 with Business & Economics categories.

The effect of the internet on public relations is the single biggest subject of current conversation in the public relations industry. As the world of communications changes beyond recognition, those seeking to communicate must revise and revolutionise their approach. Public Relations and the Social Web explores the way in which communications is changing and looks at what this means for communicators working across a range of industries, from entertainment through to politics. The book examines emerging public relations practices in the digital environment and shows readers how digital public relations campaigns can be structured. Including information on new communication channels such as blogs, wikis, RSS, social networking and SEO, Public Relations and the Social Web is essential reading for public relations practitioners, students of public relations, and those who work in related areas such as journalism and web construction and design.

The 101 Best Web Sites

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Author : Mike Johnson
language : en
Publisher:
Release Date : 2000

The 101 Best Web Sites written by Mike Johnson and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Business categories.

Public Relations Writing And Media Techniques

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Author : Dennis L. Wilcox
language : en
Publisher: Allyn & Bacon
Release Date : 2005

Public Relations Writing And Media Techniques written by Dennis L. Wilcox and has been published by Allyn & Bacon this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Business & Economics categories.

Public Relations Writing and Media Techniquesis the most comprehensive and up-to-date PR writing text available, with real-world examples of outstanding work by public relations professionals. The text thoroughly integrates new communication technologies¿the Internet, Webcasting, etc.¿and shows students the many techniques currently in use to reach a variety of audiences. Clearly written and well-organized, this book places emphasis on the nuts and bolts of daily work in public relations, giving students step-by-step procedures for creating and distributing a variety of successful public relations materials. An engaging and highly effective text for students,Public Relations Writing and Media Techniquesis also an invaluable resource for public relations practitioners.

Public Relations

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Author : Dennis L. Wilcox
language : en
Publisher: Addison Wesley Publishing Company
Release Date : 1998

Public Relations written by Dennis L. Wilcox and has been published by Addison Wesley Publishing Company this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with Business & Economics categories.

Describes the principles of public relations practice. Explains the techniques used to carry out the principles. Defines the ethical standards professionals should adopt.

Online Public Relations

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Author : David Phillips
language : en
Publisher: Kogan Page Publishers
Release Date : 2001

Online Public Relations written by David Phillips and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Business & Economics categories.

This title aims to bridge the gap between action and analysis for public relations and the Internet. It covers up-to-date research and gives practical advice on every aspect of successful on-line public relations.

Library Public Relations Promotions And Communications

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Author : Lisa A. Wolfe
language : en
Publisher:
Release Date : 1997

Library Public Relations Promotions And Communications written by Lisa A. Wolfe and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with Business & Economics categories.

This step-by-step guide shows how to best incorporate public relations techniques into the library and reap the benefits of well-planned and executed campaign. Chapters explain how to write, review and update a communications plan; develop a corporate identity; make the most of media coverage; use volunteers; get a message out at programmes and events; create effective newsletters, brochures, posters, and other print communications; and use the Internet World Wide Web, online services, and local bulletin board services for publicity. Throughout, examples and case studies illustrate effective communication techniques and strategies for all kinds of libraries. Appendices offering sample news releases, lists of library press, state and national public relations networking opportunities, and online services appropriate for library publicity are also included.

O Dwyer S Directory Of Public Relations Firms

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Author : J.R. O'Dwyer Co
language : en
Publisher:
Release Date : 2006

O Dwyer S Directory Of Public Relations Firms written by J.R. O'Dwyer Co and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Public relations categories.

Public Relations Quarterly

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Author :
language : en
Publisher:
Release Date : 2006

Public Relations Quarterly written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Business categories.

Public Relations

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Author : Joe Marconi
language : en
Publisher: Racom Communications
Release Date : 2004

Public Relations written by Joe Marconi and has been published by Racom Communications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Business & Economics categories.

[This book] shows all the most effective planning techniques; how to execute the entire range of programming possibilities, from investor relations and employee relations to cause marketing programs; and all of the important skills, including speech writing, image management and crisis management. [It] gives you ... examples of how the masters have done it profitably for themselves and for their clients. [It also] gives you fingertip access to additional information sources.-Dust jacket.