Pr News Casebook

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Pr News Casebook

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Author : David P. Bianco
language : en
Publisher: Gale Cengage
Release Date : 1993

Pr News Casebook written by David P. Bianco and has been published by Gale Cengage this book supported file pdf, txt, epub, kindle and other format this book has been release on 1993 with Business & Economics categories.

From the pages of PR News - the world's most widely-read public relations weekly - comes this collection of 1000 case studies covering major PR campaigns and events from the publication's nearly 50-year history. Based on personal interviews conducted by PR News founder and former publisher Denny Griswold, each case study analyzes how the most important buinesses, government agencies and other organizations from around the world have handled such diverse issues as anniversaries, boycotts, downsizing, industrial achievements, minority relations, new product introductions, plant closings, product tampering, stockholder relations, and many others.

Public Relations Review

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Author : Foundation for Public Relations Research and Education (U.S.)
language : en
Publisher:
Release Date : 2004

Public Relations Review written by Foundation for Public Relations Research and Education (U.S.) and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Public relations Periodicals categories.

Toxic Deception

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Author : Dan Fagin
language : en
Publisher:
Release Date : 1999

Toxic Deception written by Dan Fagin and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with Business & Economics categories.

Two prize-winning investigative journalists expose the secretive world of the chemical giants, unearthing questions disturbing enough to shake America's faith in the household products that permeate its daily life.

Public Relations

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Author : Dennis L. Wilcox
language : en
Publisher: Addison Wesley Publishing Company
Release Date : 1998

Public Relations written by Dennis L. Wilcox and has been published by Addison Wesley Publishing Company this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with Business & Economics categories.

Describes the principles of public relations practice. Explains the techniques used to carry out the principles. Defines the ethical standards professionals should adopt.

Targeting The Job You Want

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Author : Kate Wendleton
language : en
Publisher: Cengage Learning
Release Date : 2000

Targeting The Job You Want written by Kate Wendleton and has been published by Cengage Learning this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Business & Economics categories.

Going beyond prior editions, Targeting the Job You Want, 3e, includes complete information and advice on using the internet to find out about industries, research companies, and identify key decision makers. This edition delves into strategies and tips for online research that can help the user develop job targets, become an "industry insider", discover new opportunities never thought of , and network more quickly and more efficiently than ever before. Written by Kate Wendleton, syndicated career columnist, Targeting the Job You Want, 3e, will help the user identify their dream, make it specific and learn the steps needed to achieve it.

Public Relations Writing And Media Techniques

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Author : Dennis L. Wilcox
language : en
Publisher: Allyn & Bacon
Release Date : 2005

Public Relations Writing And Media Techniques written by Dennis L. Wilcox and has been published by Allyn & Bacon this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Business & Economics categories.

Public Relations Writing and Media Techniquesis the most comprehensive and up-to-date PR writing text available, with real-world examples of outstanding work by public relations professionals. The text thoroughly integrates new communication technologies¿the Internet, Webcasting, etc.¿and shows students the many techniques currently in use to reach a variety of audiences. Clearly written and well-organized, this book places emphasis on the nuts and bolts of daily work in public relations, giving students step-by-step procedures for creating and distributing a variety of successful public relations materials. An engaging and highly effective text for students,Public Relations Writing and Media Techniquesis also an invaluable resource for public relations practitioners.

Choice

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Author :
language : en
Publisher:
Release Date : 1994

Choice written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994 with Academic libraries categories.

Mass Communication

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Author : Ralph E. Hanson
language : en
Publisher:
Release Date : 2005

Mass Communication written by Ralph E. Hanson and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Social Science categories.

Designed to give students the media literacy principles and critical thinking skills they need to become smart consumers of the media, Mass Communication: Living in the Media World provides comprehensive yet concise coverage of all aspects of mass media, along with insightful analysis and fun, conversational writing. In every chapter, students will explore the latest developments and current events that are changing the face of media today.

What Can You Do With A Law Degree

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Author : Deborah L. Arron
language : en
Publisher: Niche Press (WA)
Release Date : 1997

What Can You Do With A Law Degree written by Deborah L. Arron and has been published by Niche Press (WA) this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with Business & Economics categories.

Tells how to decide when and if to pursue a different career, and suggests how to take advantage of one's legal skills in other professions.

Toxic Sludge Is Good For You

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Author : John Clyde Stauber
language : en
Publisher: UNSW Press
Release Date : 1995

Toxic Sludge Is Good For You written by John Clyde Stauber and has been published by UNSW Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with Business & Economics categories.

Toxic sludge is good for you blows the lid off of today's multi-billion-dollar propaganda-for-hire PR industry, revealing how public relations wizards concoct and spin the news, organize phony "grassroots" front groups, spy on citizens and conspire with lobbyists and politicians. --Publisher.