Public Relations As Relationship Management
DOWNLOAD
Download Public Relations As Relationship Management PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get Public Relations As Relationship Management book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages. If the content not found or just blank you must refresh this page
Public Relations As Relationship Management
DOWNLOAD
Author : John A. Ledingham
language : en
Publisher: Routledge
Release Date : 2000
Public Relations As Relationship Management written by John A. Ledingham and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Business & Economics categories.
The emergence of relationship management as a paradigm for public relations scholarship and practice requires a close examination of just what is achieved by public relations--its definition, function and value, and the benefits it generates. Initiated by the editors' interest in cross-disciplinary exploration, this volume evolved to its current form as a result of the need for a framework for understanding public relations and the potential impact of organization-public relationships on the study, practice, and teaching of public relations. Ledingham and Bruning include contributions that present state-of-the-art research in relationship management, applications of the relational perspective to various components of public relations, and the implications of the approach to influence further research and practice. The discussion conducted here is certain to influence and promote future theory and practice on the concept of relationship management.
Public Relations As Relationship Management
DOWNLOAD
Author : Eyun-Jung Ki
language : en
Publisher: Routledge
Release Date : 2015-04-24
Public Relations As Relationship Management written by Eyun-Jung Ki and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-04-24 with Language Arts & Disciplines categories.
The emergence of relationship management as a paradigm for public relations scholarship and practice necessitates an examination of precisely what public relations achieves -- its definition, function and value, and the benefits it generates. Promoting the view that public relations provides value to organizations, publics, and societies through relationships, Public Relations as Relationship Management takes a in-depth look at organization-public relationships and explores the strategies that can be employed to cultivate and maintain them. Expanding on the work published in the first edition, this thoroughly up-to-date volume covers such specialized areas of public relations as non-profit organizations, shareholder relations, lobbying, employee relations, and risk management. It expands the reader’s ability to understand, conceptualize, theorize, and measure public relations through the presentation of state-of-the-art research and examples of the use of the relationship paradigm. Developed for scholars, researchers, and advanced students in public relations, Public Relations as Relationship Management provides a contemporary perspective on the role of relationships in public relations, and encourages further research and study.
Public Relations In Hyper Globalization
DOWNLOAD
Author : Takashi Inoue
language : en
Publisher: Routledge
Release Date : 2018-04-09
Public Relations In Hyper Globalization written by Takashi Inoue and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-04-09 with Business & Economics categories.
Achieving your goals quickly and efficiently is both more difficult and more important in today’s hyper-globalized world. A new environment is being created by disruptive technology, radical new business models, digital communications, and a highly integrated global supply chain. It is a world in which a reality TV host and businessman became President of the United States, in which terrorists use social media to recruit members and to broadcast executions, in which the very existence of the nation state is in question, where everyone can communicate globally 24 hours a day at no cost, and in which a leader is much more likely to be at the center of a crisis. Today, successful global leaders will be those that have a working knowledge of strategic public relations as described in this book. For current and future leaders of business and government it is essential to understand the forces creating this very challenging new environment and to acquire a new skill set. This book provides the needed understanding and teaches you the skill of public relations as multi-stakeholder relationship management. It shows how to achieve your goals and objectives when others fail by building win-win outcomes with current and future employees, investors, suppliers, distributors, customers, governments and all the other stakeholders. Written by a veteran public relations professional and a visiting professor of major graduate schools of management.
Conversations In Communication Volume 2
DOWNLOAD
Author : Jabaree Dunham-Carson
language : en
Publisher: FMS Full Media Services
Release Date : 2015-04-29
Conversations In Communication Volume 2 written by Jabaree Dunham-Carson and has been published by FMS Full Media Services this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-04-29 with categories.
The purpose of this study is to discover if Customer Relationship Management programs can serve as a function of Public Relations in the development of stakeholder relationships. Conversations In Communication, Volume II: Customer Relationship Management (CRM) as a Function of Public Relations analyzes CRM communication by exploring the organization-public relationships between customers and their banking providers. Data is analyzed and explored and practical CRM software options are offered for readers to enhance their organizations.
Relationship Building In Public Relations
DOWNLOAD
Author : Petra Theunissen
language : en
Publisher: Routledge
Release Date : 2017-09-22
Relationship Building In Public Relations written by Petra Theunissen and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-09-22 with Business & Economics categories.
This book aims to provide an interdisciplinary approach to highlight the importance of relationships in public relations, delving not only into the organization-public relationships but also into interpersonal relationships within the industry in order to offer new, empirical insights into the impact and formation of such relationships. Theunissen and Sissons theorize that public relations cannot exist without interpersonal relationships and the ability to create and maintain such relationships. Taking a critical stance, the book will move beyond mere rhetoric and conjecture by providing solid evidence-based research results to inform their theories about the impact of relationships and dialogue on public relations thinking. Rather than following contemporary thinking, it aims to embrace current changes, look ahead and prepare a new generation for the challenges of 21st century public relations practice.
Intercultural Public Relations
DOWNLOAD
Author : Lan Ni
language : en
Publisher: Routledge
Release Date : 2022-02-06
Intercultural Public Relations written by Lan Ni and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-02-06 with Business & Economics categories.
This book continues the groundbreaking work begun in Intercultural Public Relations: Theories for Managing Relationships and Conflicts with Strategic Publics (Routledge, 2018), by applying the theoretical framework of intercultural public relations to actual practice. Practical public relations contexts examined by the contributing chapter authors—both scholars and practitioners—include corporations, government, military, healthcare, education, and activism. The book covers real-world situations, including the training of practitioners to become more interculturally competent, identifying and understanding publics or stakeholders with different cultural backgrounds and identities, building and maintaining relationships with these publics/stakeholders, and managing conflicts with them. Offering practical guidance while examining both best practices and difficult challenges, this book is useful for public relations researchers, practitioners, and students as they explore how intercultural public relations contributes to organizational effectiveness and social change.
A Relationship Management Approach To Public Relations
DOWNLOAD
Author : Bruning
language : en
Publisher:
Release Date : 2009-01-01
A Relationship Management Approach To Public Relations written by Bruning and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-01-01 with Business & Economics categories.
Conversations In Communication Volume 2 Black And White Edition
DOWNLOAD
Author : Jabaree Dunham-Carson
language : en
Publisher: FMS Full Media Services
Release Date : 2017-05-09
Conversations In Communication Volume 2 Black And White Edition written by Jabaree Dunham-Carson and has been published by FMS Full Media Services this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-05-09 with categories.
The purpose of this study was to discover if Customer Relationship Management (CRM) programs could serve as a function of Public Relations in the development of stakeholder relationships. Traditionally associated with marketing and sales, CRM has reinvented the ways an organization is able to satisfy issues concerning customers by strengthening a customer's association with an organization (Reimann, Schilke, & Thomas, 2010). As CRM continues to grow among organizational professionals, the links between marketing, retention, loyalty, and customer satisfaction have become the driving forces behind implementation. In contrast, there are many who question the purpose of CRM programming, due to a range of vague definitions and consistently redefined expectations. In an attempt to break away from the traditional assumptions of public relations professionals, new strategic business plans emphasize improving customer rapport by supporting the needs of the customer, as well as analyzing how a company responses to a given situation. A study was conducted to analyze CRM communication by exploring the organization-public (OP) relationships between customers and their banking providers. Surveys were distributed using a snowball-convenience sample throughout the northeast region of the United States, with the majority of surveys administered to students, staff, faculty, and associates of The University of Hartford. The goal of the survey was to generate customer perspectives regarding an organization's reputation, communication, and overall banking experience. The responses were also analyzed to see if organizations could improve customer loyalty, identification, retention, and overall satisfaction via CRM communication. The results from this study provided strong correlations between satisfaction, reputation, goodwill, and identification, offering new insight on the connection between CRM, Public Relations, and customer association.
Relationship Management
DOWNLOAD
Author : Joylene Chia
language : en
Publisher:
Release Date : 2005
Relationship Management written by Joylene Chia and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Interpersonal communication categories.
This thesis presents effective relationship management as managing public relations consultant-client relationships through a proactive and flexible approach and competency in managing online and offline communication between consultants and their clients. This thesis argues that unless consultants adapt their practice to the constantly changing needs of their clients, relationships cannot develop. Rather these relationships will be limited by a focus on transactions between consultants and clients and not on the overall management of the relationship. Further, the development of relational theory needs to shift from a position that seems to argue that the characteristics of good relationships such as trust and commitment are the means by which to create effective relationships rather than being indicators of good relationships. In order to progress relational theory there needs to be recognition that characteristics such as trust and commitment, defined in general terms, give little guidance to the practitioner as to how these qualities are to be achieved in a given relationship at a given time.
Intercultural Public Relations
DOWNLOAD
Author : Lan Ni
language : en
Publisher: Routledge
Release Date : 2018
Intercultural Public Relations written by Lan Ni and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018 with BUSINESS & ECONOMICS categories.
Intercultural Public Relations: Theories for Managing Relationships and Conflicts with Strategic Publics develops a coherent framework to unify the theories of public relations and intercultural communication, and, within the framework, examines empirical studies of intercultural interactions. This book follows an intercultural approach, which considers how individuals and entities with dissimilar cultural identities interact and negotiate to solve problems and reach mutually satisfying outcomes. This work provides a theory-driven, empirically supported framework that will inform and guide the research and practices of intercultural public relations. Furthermore, it provides numerous levels of analysis and incorporates the use and challenges of social media. The book examines theories and issues in three integrated processes: Identification of publics Relationship management Conflict resolution These areas represent the most critical functions that public relations contributes to organizational effectiveness: scanning the environment, identifying strategic publics, and building long-term, quality relationships with these publics to reduce costs, gain support, and empower the publics themselves. In doing so, the book adopts simultaneously public-centered and organization-centered perspectives. This unique work will serve as an essential reference for students, practitioners, and scholars in today's global public relations environment.