Relationship Management
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Customer Relationship Management
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Author : Graham Roberts-Phelps
language : en
Publisher: Thorogood
Release Date : 2001
Customer Relationship Management written by Graham Roberts-Phelps and has been published by Thorogood this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Business & Economics categories.
Every customer is an individual with a choice. The role of Customer Relationship Management (CRM) is to ensure that each first-time buyer becomes an ongoing client, and every client a self-perpetuating advocate of your business. This book explains the elements of CRM and how to establish an integrated customer relationship-oriented approach in your organisation. How, in a word, to become a business where every customer's need is not just provided for but anticipated.
Customer Relationship Management
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Author : V. Kumar
language : en
Publisher: Springer
Release Date : 2019-01-11
Customer Relationship Management written by V. Kumar and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-01-11 with Business & Economics categories.
This book presents an extensive discussion of the strategic and tactical aspects of customer relationship management as we know it today. It helps readers obtain a comprehensive grasp of CRM strategy, concepts and tools and provides all the necessary steps in managing profitable customer relationships. Throughout, the book stresses a clear understanding of economic customer value as the guiding concept for marketing decisions. Exhaustive case studies, mini cases and real-world illustrations under the title “CRM at Work” all ensure that the material is both highly accessible and applicable, and help to address key managerial issues, stimulate thinking, and encourage problem solving. The book is a comprehensive and up-to-date learning companion for advanced undergraduate students, master's degree students, and executives who want a detailed and conceptually sound insight into the field of CRM. The new edition provides an updated perspective on the latest research results and incorporates the impact of the digital transformation on the CRM domain.
Customer Relationship Management
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Author : Daniel D. Prior
language : en
Publisher: Taylor & Francis
Release Date : 2024-01-23
Customer Relationship Management written by Daniel D. Prior and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-01-23 with Business & Economics categories.
This highly regarded textbook provides the definitive account of Customer Relationship Management (CRM) concepts, applications, and technologies, focusing on how companies can create and maintain mutually beneficial relationships with customers. Readers will gain a thorough understanding of the conceptual foundations of CRM, see CRM in practice through illustrative case examples and exercises, and understand how to organise customer data gathering, analysis, and presentation for decision making. The book achieves these outcomes by first considering strategic CRM before moving into operational CRM and, finally, onto analytical aspects of CRM. The fifth edition has been fully updated to include: A series of new case examples to illustrate CRM within various regional and industrial contexts, including those relevant to large, medium, and small enterprises A series of new exercises and discussion questions to help readers understand CRM concepts and to support pedagogical processes, particularly in higher education environments A greater emphasis on managerial applications of CRM through new content to help guide managers An updated account of new and emerging technologies relevant to CRM Expanded coverage of customer experience (CX), customer engagement (CE), and customer journey management (CJM) Customer Relationship Management is essential reading for advanced undergraduate and postgraduate students studying CRM, Sales Management, Customer Experience Management, and Relationship Marketing, as well as executives who oversee CRM functions. Online resources include an Instructor’s Manual, chapter-by-chapter PowerPoint slides, and a bank of exam questions.
Client Relationship Management
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Author : David A. Po-Chedley
language : en
Publisher: Human Resource Development
Release Date : 2001
Client Relationship Management written by David A. Po-Chedley and has been published by Human Resource Development this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Business & Economics categories.
This book reveals how to truly excel at meeting client needs and lock in future business, client testimonials, increased referrals and client loyalty. Insightful and full of common sense, Client Relationship Management sheds new light on managing the six elements of successful client relationship management: The client relationship, relationship/project initiation, planning, implementation, closeout, and application/service plan. The book delivers a wealth of advice from the "real world"; how to define solutions based on the client's history, design a plan that secures ownership from stakeholders, promote strong communication, and orchestrate project closeout to acknowledge individual and team performance.
Customer Relationship Management
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Author : Jon Anton
language : en
Publisher:
Release Date : 2002
Customer Relationship Management written by Jon Anton and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Business & Economics categories.
This work recommends initiatives for improving customer service and managing change, describing methodologies geared toward building relationships through customer-perceived value instruments, monitoring customer relationship indices, and changing the corporate culture and the way people work. Anton is director of benchmark research at Purdue University's Center for Customer-Driven Quality. Petouhoff works in the private sector. Annotation copyrighted by Book News, Inc., Portland, OR.
Business Relationship Management
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Author : Robbie Wheeler
language : en
Publisher: Independently Published
Release Date : 2019-12-10
Business Relationship Management written by Robbie Wheeler and has been published by Independently Published this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-12-10 with categories.
Competition in business is very stiff with every business trying to earn a good share of the market. The number of customers the business has determined its success in meeting its goals. With businesses coming up and leaving the market, organizations have had to advance their strategies for enhancing their business relations. There are different stakeholders in businesses that play key roles in the success of the business. Running a business requires input from different persons and organizations. A business can't exist in isolation as it needs its customers, suppliers, investors, the community, and the government. Do you have a business and have been lost at how to make it in the market? Making connections with the right persons is the answer. In this book, you will attain skills and knowledge in enhancing your business with the right relationship. The chapters in this book provide the following information; An understanding of business relationships and how they are relevant to your business. you will find information on how you can effectively connect with customers, suppliers, investors and be in the good books of the law to advance your business. In this book are different strategies that businesses have been using to keep up with competition. Among the strategies, you will discover how to optimize your client base through the effective use of social media. You will also learn how to effectively satisfy your customer needs. To satisfy customer needs a business needs to understand what the customer's needs are by carrying out market research. The book gives an outline of easy steps of researching your customer needs and identifying how effective you are in satisfying your existing customers. The book will give you information about customer service. You will discover where you are going wrong in giving satisfactory service and what you can do to earn customer loyalty. You will discover secrets for outdoing competition and reaching the top of the game. This book will also give information on internal business relations giving detailed analysis on how you can enhance the productivity of your workforce through enabling work environment and motivation, all of which contribute to job satisfaction. By reading this book you will realize that with the right skills you can transform your employees into your brand ambassadors. The book also looks into business culture. You will find out how the culture of your organization affects its progress. Through reading this book you will also discover how you can cultivate favorable culture in your business to enhance its productivity. If you are planning on building a business culture, you are going to learn how you will go about it. The book also gives an outline of the ethical practices in business. You will understand does and don'ts in the world of business. As you grow your business, you will discover different ethics that apply universally in business. The book will help you understand how to handle your business information and effectively deal with customers and employees to avoid conflicts. The book will help you understand what ethics are and how they apply in business. ①
Customer Relationship Management
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Author : 50minutes,
language : en
Publisher: 50Minutes.com
Release Date : 2017-08-25
Customer Relationship Management written by 50minutes, and has been published by 50Minutes.com this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-08-25 with Business & Economics categories.
Understand customer relationship management in no time! Find out everything you need to know about this powerful tool with this practical and accessible guide. Customer relationship management is a valuable tool in an increasingly competitive business world. It allows companies to find out who their customers are and what they want, which enables them to tailor their communication and offers to their clients. No matter what your sector of activity, an effective CRM strategy will boost customer satisfaction, increase performance and give you a valuable edge over the competition. In 50 minutes you will be able to: • Understand the wide range of tools and techniques used in customer relationship management • Tailor your communications to your customers’ needs and expectations • Evaluate the success of your CRM strategy based on a number of key performance indicators ABOUT 50MINUTES.COM | MANAGEMENT AND MARKETING The Management and Marketing series from the 50Minutes collection provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications will give you elements of theory, definitions of key terms and case studies in a clear and easily digestible format, making them the ideal starting point for readers looking to develop their skills and expertise.
Firm Competitive Advantage Through Relationship Management
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Author : Bartosz Deszczyński
language : en
Publisher: Springer Nature
Release Date : 2021-03-25
Firm Competitive Advantage Through Relationship Management written by Bartosz Deszczyński and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-03-25 with Business & Economics categories.
Relationship management (RM) is an essential part of business, but its success as a business model can be hard to measure, with some firms embracing a model that is truly relationship-orientated, while others claim to be relationship-orientated but in fact prefer transactional short-term gain. This open access book aims to develop a mid-range theory of relationship management, examining truly relationship-orientated firms to discover not only what qualities these firms have that make them successful at the RM model, but also what benefits this model has for the firm. It addresses questions like how RM-mature companies achieve and sustain competitive advantage, and what determines the scale and scope of these firms, illustrating with case studies. This book will be of interest to scholars studying leadership and strategy, especially those interested in relationship management, business ethics and corporate social responsibility. It will also be of interest to professionals looking to develop their understanding of relationship management.
Firm Competitive Advantage Through Relationship Management
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Author : Bartosz Deszczyński
language : en
Publisher:
Release Date : 2021
Firm Competitive Advantage Through Relationship Management written by Bartosz Deszczyński and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021 with categories.
Relationship management (RM) is an essential part of business, but its success as a business model can be hard to measure, with some firms embracing a model that is truly relationship-orientated, while others claim to be relationship-orientated but in fact prefer transactional short-term gain. This open access book aims to develop a mid-range theory of relationship management, examining truly relationship-orientated firms to discover not only what qualities these firms have that make them successful at the RM model, but also what benefits this model has for the firm. It addresses questions like how RM-mature companies achieve and sustain competitive advantage, and what determines the scale and scope of these firms, illustrating with case studies. This book will be of interest to scholars studying leadership and strategy, especially those interested in relationship management, business ethics and corporate social responsibility. It will also be of interest to professionals looking to develop their understanding of relationship management.
Relationship Management And The Management Of Projects
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Author : Hedley Smyth
language : en
Publisher:
Release Date : 2014-09-09
Relationship Management And The Management Of Projects written by Hedley Smyth and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-09-09 with Business networks categories.
This book is a much-needed guide to the process of enhancing these skills to boost both individual performance and project quality. Hedley Smyth guides you through three stages in the project management process: corporate management, programme management and project execution, to ensure successful relationship management in all stages of a project's lifecycle.