Public Relations And Community
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Public Relations And Community
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Author : Dean Kruckeberg
language : en
Publisher: Praeger
Release Date : 1988-05-23
Public Relations And Community written by Dean Kruckeberg and has been published by Praeger this book supported file pdf, txt, epub, kindle and other format this book has been release on 1988-05-23 with Business & Economics categories.
This slim volume hits hard at one major point: public relations practitoners need to abandon their dominant attitude of narrowly serving the needs of their clients and instead attempt to engender a broad-based sense of community. By approaching public relations from this broader perspective both the needs of the client and the community are served. Implicit in this theory is that a closer-knit community will retain more traditional family-based values and therefore comprise a more stable and appreciative economic unit for one's client. Canadian Journal of Communication Public relations is commonly viewed as using persuasive communications to achieve a client's vested goal. Kruckeberg and Starck challenge this oversimplified approach, asserting that public relations is a complex, multi-flow process that should--and can--affect society as a whole. In Part I, they examine critically the historical definition and practice of public relations, outlining the shortcomings of this narrow approach. Part II explores how the community itself has changed. Such issues as the shift from rural to urban life and the attempt to regain a sense of community are discussed. Part III attempts to reconcile the authors' new notion of public relations and community through an in-depth case-study. The results lead the authors to conclude that only if public relations is practiced as an active attempt to build a sense of community can it become a full partner in the communications milieu.
Public Relations And Participatory Culture
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Author : Amber Hutchins
language : en
Publisher: Routledge
Release Date : 2016-03-10
Public Relations And Participatory Culture written by Amber Hutchins and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-03-10 with Business & Economics categories.
While public relations practitioners have long focused on the relationship between organizations and their stakeholders, there has never been a time when that relationship was so dominated by public participation. The new model of multiple messages originating from multiple publics at varying levels of engagement is widely acknowledged, but not widely explored in scholarly texts. The established model of one-way communication and message control no longer exists. Social media and an increasingly participatory culture means that fans are taking a more active role in the production and co-creation of messages, communication, and meaning. These fans have significant power in the relationship dynamic between the message, the communicator, and the larger audience, yet they have not been defined using current theory and discourse. Our existing conceptions fail to identify these active and engaged publics, let alone understand virtual communities who are highly motivated to communicate with organizations and brands. This innovative and original research collection attempts to address this deficit by exploring these interactive, engaged publics, and open up the complexities of establishing and maintaining relationships in fan-created communities.
Public Relations And Community
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Author : Amanda Nicole Agee
language : en
Publisher:
Release Date : 2012
Public Relations And Community written by Amanda Nicole Agee and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with categories.
This research study explores community building from a public relations standpoint. It takes the stance that creating and restoring a sense of community is the most important function of a public relations practitioner and seeks to discover how this is done in the realm of communities that exist online in social media. It discusses how consumer communities have evolved through the introduction of various communication technologies from traditional geographic publics to modern online consumer communities. Using research by Kruckeberg and Starck (1988) on community building in a traditional consumer community, this study seeks to discover if public relations practitioners use the same basic strategies of community building to create communities on Facebook. Using the content available on the Facebook pages of three companies with well-established Facebook communities, a content analysis that was both qualitative and quantitative was performed to see how these three companies during a designated period of time had incorporated the eight strategies of community building for public relations practitioners (as set forth by Kruckeberg & Starck, 1988) through content they produce for their Facebook communities. The results of this research are expected to help create an understanding of how public relations practitioners at these companies used these eight strategies and what this implies about how practitioners might adopt these strategies and/or redefine them to create more effective communities via social media.
Putting The Public Back In Public Relations
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Author : Brian Solis
language : en
Publisher: FT Press
Release Date : 2009-02-19
Putting The Public Back In Public Relations written by Brian Solis and has been published by FT Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-02-19 with Business & Economics categories.
Forget the "pitch": Yesterday's PR techniques just don't work anymore. That's the bad news. Here's the great news: Social Media and Web 2.0 offer you an unprecedented opportunity to make PR work better than ever before. This book shows how to reinvent PR around two-way conversations, bring the "public" back into public relations and get results that traditional PR people can only dream about. Drawing on their unparalleled experience making Social Media work for business, PR 2.0.com's Brian Solis and industry leader Deirdre Breakenridge show how to transform the way you think, plan, prioritize, and deliver PR services. You'll learn powerful new ways to build the relationships that matter, and reach a new generation of influencers...leverage platforms ranging from Twitter to Facebook...truly embed yourself in the communities that are shaping the future. Best of all, you won't just learn how to add value in the Web 2.0 world: You'll learn how to prove how new, intelligent, and socially rooted PR will transform your organization into a proactive, participatory communication powerhouse that is in touch and informed with its community of stakeholders.
Public Relations On The Net
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Author : Shel Holtz
language : en
Publisher: AMACOM/American Management Association
Release Date : 1999
Public Relations On The Net written by Shel Holtz and has been published by AMACOM/American Management Association this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with Computer networks categories.
Everyone knows about the Internet as a way to market and sell, yet few organizations have e×perienced even a fraction of the Net's power for true public relations. This guide, with step-by-step instructions and action plans, e×plains how to conduct effective and measurable PR on the Net.
Public Relations In Community Work
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Author : Averil Margaret Carmichael-Kathan
language : en
Publisher:
Release Date : 1991
Public Relations In Community Work written by Averil Margaret Carmichael-Kathan and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1991 with Community organization categories.
Public Relations In The Local Community
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Author : Louis B. Lundborg
language : it
Publisher:
Release Date : 1898
Public Relations In The Local Community written by Louis B. Lundborg and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1898 with Publicity categories.
Public Relations
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Author : Shirley Harrison
language : en
Publisher: Burns & Oates
Release Date : 1995
Public Relations written by Shirley Harrison and has been published by Burns & Oates this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with Business & Economics categories.
This introduction public relations describes key frameworks and developments, making the vital link between theory and practice by the use of case histories. Topics covered include: corporate relations; crisis management; internal communication; the public sector; and community relations.
Public Relations Careers In Business And The Community
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Author : Patrick C. Monaghan
language : en
Publisher:
Release Date : 1972
Public Relations Careers In Business And The Community written by Patrick C. Monaghan and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1972 with Business & Economics categories.
The Role Of Public Relations In Community Development Of Faith Based Organisations
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Author : June Po Wat Ng
language : en
Publisher:
Release Date : 2005
The Role Of Public Relations In Community Development Of Faith Based Organisations written by June Po Wat Ng and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Community development categories.
This study focuses on the role of public relations in the community development work of Malaysian faith-based organisations. Four Malaysian faith-based organisations are selected based on their linkage, either directly or indirectly, each with a different faith tradition.