Promotional Strategy

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Marketing Communication

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Author : Frederick E. Webster
language : en
Publisher:
Release Date : 1971

Marketing Communication written by Frederick E. Webster and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1971 with Business & Economics categories.

Athlete Endorsement As A Marketing Strategy Nike And Michael Jordan

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Author : Virginia Masár
language : en
Publisher: GRIN Verlag
Release Date : 2016-10-24

Athlete Endorsement As A Marketing Strategy Nike And Michael Jordan written by Virginia Masár and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-10-24 with Business & Economics categories.

Bachelor Thesis from the year 2014 in the subject Business economics - Offline Marketing and Online Marketing, grade: 95%, , language: English, abstract: Companies try constantly to extend their markets by attracting different target customers and increasing their brand awareness. The present study investigates how and why endorsing their products by athletes is an always more extensively and popular tool in the companies’ marketing mix. Michael Jordan, a retired American basketball star, who has gained lots of media attention, has endorsed numerous products. Especially his endorsement contract with Nike has become an excellent case study for the current trend of athlete endorsement in the international market. The results of this case study provide insights into factors that may influence the success of athlete endorsement as a company’s marketing strategy.

Promotional Strategy

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Author : James F. Engel
language : en
Publisher: Irwin Professional Publishing
Release Date : 1987

Promotional Strategy written by James F. Engel and has been published by Irwin Professional Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 1987 with Business & Economics categories.

Marketing Strategy And Plans

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Author : David Johnston Luck
language : en
Publisher: Prentice Hall
Release Date : 1985

Marketing Strategy And Plans written by David Johnston Luck and has been published by Prentice Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 1985 with Business & Economics categories.

Marketing And Promotional Strategy

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Author : Darren Gelder
language : en
Publisher: Nelson Thornes
Release Date : 2003

Marketing And Promotional Strategy written by Darren Gelder and has been published by Nelson Thornes this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Business & Economics categories.

This series of six core module texts and five new optional unit texts provides comprehensive coverage of Vocational AS and A Level Business Studies. Each book focuses on vocational aspects of business, rather than theoretical models, allowing the reader to understand how businesses operate.

Marketing Principles And Strategies

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Author : Charles D. Schewe
language : en
Publisher:
Release Date : 1987

Marketing Principles And Strategies written by Charles D. Schewe and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1987 with Business & Economics categories.

The Mcgraw Hill Guide To Starting Your Own Business

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Author : Stephen C. Harper
language : en
Publisher: McGraw Hill Professional
Release Date : 2003-06-30

The Mcgraw Hill Guide To Starting Your Own Business written by Stephen C. Harper and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-06-30 with Business & Economics categories.

This second edition covers the Internet and alternative sources of funding that have developed since the first edition was published. The examples given are updated, legal issues are revised and financial statements reflect 21st-century figures.

Value Based Marketing

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Author : Peter Doyle
language : en
Publisher: John Wiley & Sons
Release Date : 2009-08-27

Value Based Marketing written by Peter Doyle and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-08-27 with Business & Economics categories.

This book provides a clear practical introduction to shareholder value analysis for the marketing professional. It gives them the tools to develop the marketing strategies that will create the most value for business. For top management and CFOs the book explains how marketing generates shareholder value. It shows how top management should evaluate strategies and stimulate more effective and relevant marketing in their companies. The original essence of the first edition has been maintained but obvious areas have been updated and revised, as well as, new areas such as technology have been addressed. The second edition of this book has been written by a ghost writer who has fully updated, enhanced and replaced statistics, case studies and other outdated content with the help of a select advisory panel, each of whom has acted as a subject expert, a guide and as part of a steering committee. The highly prestigious panels of contributors include: Jean-Claude Larréché – INSEAD Veronica Wong – Aston Business School John Quelch – Harvard Business School Susan Hart – Strathclyde Graduate Business School (SGBS) Michael Baker – Emeritus Professor SGBS Tim Ambler – London Business School Tony Cram – Ashridge Table of Contents: PART I Principles of Value Creation 1 Marketing and Shareholder Value 2 The Shareholder Value Approach 3 The Marketing Value Driver 4 The Growth Imperative PART II Developing High-Value Strategies 5 Strategic Position Assessment 6 Value-Based Marketing Strategy PART III Implementing High-Value Strategies 7 Building Brands 8 Pricing for Value 9 Value-Based Communications 10 Value-Based Marketing in the Digital Age

Marketing Strategy Management

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Author : Diane M. Phillips
language : en
Publisher: SAGE
Release Date : 2023-02-16

Marketing Strategy Management written by Diane M. Phillips and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-02-16 with Business & Economics categories.

Marketing Strategy & Management provides students with a thorough step-by-step exploration and grounding in marketing strategy concepts, processes and models. Topics covered include: marketing planning, research and analysis; decision-making; the marketing mix; the management of customer relationships; monitoring/reporting of the strategy; and the crucial role of leadership. The text takes a global perspective that is both sustainability-focused and consumer-centric. Executive insights, head-scratching blunders, and other features provide additional depth and engagement. Examples include: Airbnb, Coca-Cola, Domino’s Pizza, KFC, K-pop, L’Oréal, and Starbucks. For more in-depth application of and practice with strategic decision-making, this book also includes 14 case studies accompanied by detailed teaching notes and answers to case questions, on a range of organizations from PEZ Candies to the Sydney Opera House. Written in a style that is easy-to-read with chapter summaries and questions to test critical thinking, each chapter promotes strategic, diverse, and ethically-minded decision-making by flagging relevant Sustainable Development Goals to passages in the text. This textbook is essential reading for courses covering marketing strategy, strategic marketing, and marketing management at both undergraduate and graduate levels. Diane M. Phillips is Professor of Marketing at Saint Joseph′s University, USA, and Guest Professor at the Institute for Retail Management, University of St. Gallen, Switzerland.

Advertising And Promotion

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Author : George Edward Belch
language : en
Publisher:
Release Date : 2004

Advertising And Promotion written by George Edward Belch and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Advertising categories.