Social Commerce
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Social Commerce
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Author : Efraim Turban
language : en
Publisher: Springer
Release Date : 2015-11-17
Social Commerce written by Efraim Turban and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-11-17 with Business & Economics categories.
This is a multidisciplinary textbook on social commerce by leading authors of e-commerce and e-marketing textbooks, with contributions by several industry experts. It is effectively the first true textbook on this topic and can be used in one of the following ways: Textbook for a standalone elective course at the undergraduate or graduate levels (including MBA and executive MBA programs) Supplementary text in marketing, management or Information Systems disciplines Training courses in industry Support resources for researchers and practitioners in the fields of marketing, management and information management The book examines the latest trends in e-commerce, including social businesses, social networking, social collaboration, innovations and mobility. Individual chapters cover tools and platforms for social commerce; supporting theories and concepts; marketing communications; customer engagement and metrics; social shopping; social customer service and CRM contents; the social enterprise; innovative applications; strategy and performance management; and implementing social commerce systems. Each chapter also includes a real-world example as an opening case; application cases and examples; exhibits; a chapter summary; review questions and end-of-chapter exercises. The book also includes a glossary and key terms, as well as supplementary materials that include PowerPoint lecture notes, an Instructor’s Manual, a test bank and five online tutorials.
The Social Commerce Handbook 20 Secrets For Turning Social Media Into Social Sales
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Author : Paul Marsden
language : en
Publisher: McGraw Hill Professional
Release Date : 2012-10-12
The Social Commerce Handbook 20 Secrets For Turning Social Media Into Social Sales written by Paul Marsden and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-10-12 with Business & Economics categories.
THE HYPE OVER SOCIAL MEDIA IS OVER. NOW IT'S TIME TO MAKE SOCIAL MEDIA PAY. "The Social Commerce Handbook provides a practical road map for not only mastering but also monetizing your social media investment." -- MARK ELLIS, Managing Director, SYZYGY, a WPP Group digital agency Learn the secrets to unlocking sales with the "Big Five"--YouTube, Pinterest, Facebook, Twitter, and LinkedIn--and seize new sales opportunities from emerging social technology. Coauthored by two of today's leading authorities on this hot new field, The Social Commerce Handbook distills the real-world experience of successful social commerce businesses--from Apple to Zappos--into 20 secrets for turning "Likes" into "Buys". The power of social utility The appeal of social gifting The importance of social curation The role of social status The value of social intelligence
This Is Social Commerce
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Author : Guy Clapperton
language : en
Publisher: John Wiley & Sons
Release Date : 2012-01-17
This Is Social Commerce written by Guy Clapperton and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-01-17 with Business & Economics categories.
The first book to market on the hottest topic on the web Social commerce is the new buzz word and this book will be the first to cut through the hype and tell you exactly what it all means... and how to do it. Social media has moved on, it's not enough to just be engaging your customers in fun chit-chat, now you can sell to them directly through their favourite social media platform. ASOS, the fashion website, have just set up a commerce site on Facebook and people are scrambling to follow in their footsteps. No longer do you have the nightmare of dragging people from their social networking site to your homepage – you can get them buying right where they are! In this follow up to This Is Social Media Guy Clapperton uses the same easy-to-follow visuals and instructions to break the process down and show you exactly how to set up your own social commerce operation and how to make it a success. Includes: Step-by-step guide to setting up your own commerce site within social media platforms such as Facebook Building a loyal community who will keep coming back and buying from you How to offer superb customer service to your social media consumers Developing new product especially for this new environment Measuring your ROI
Social Commerce
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Author : Rosy Boardman
language : en
Publisher: Springer
Release Date : 2019-02-22
Social Commerce written by Rosy Boardman and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-02-22 with Business & Economics categories.
This timely edited collection offers a multidisciplinary perspective on social commerce, a phenomenon that has gained increasing interest over the last 8 years. Investigating how social media can be used to generate value for brands beyond customer relationship purposes, the skilled authors explore how social media users co-create value for businesses, influence other consumers and generate electronic word-of-mouth (eWOM). Providing insights from practitioners and academics, this book goes further than simply exploring e-commerce and social media, and addresses the real relevance of social commerce in today’s business landscape. With a selection of contemporary case studies and a Foreword written by Inthefrow’s creator, Victoria Magrath, Social Commerce will be an engaging read for those studying consumer behaviour, online marketing, and e-commerce.
Intro To E Commerce And Social Commerce
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Author : Manish Joshi
language : en
Publisher: Educohack Press
Release Date : 2025-02-20
Intro To E Commerce And Social Commerce written by Manish Joshi and has been published by Educohack Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-02-20 with Social Science categories.
"Intro to E-Commerce and Social Commerce" is a comprehensive guide to understanding and thriving in the realms of electronic commerce (e-commerce) and social commerce. Authored by experts in digital marketing, e-commerce, and social media, we offer a panoramic view of the evolution and intricacies of online trading. We start by exploring the roots of e-commerce, tracing its origins from the early days of the internet to its current ubiquity in global trade. Readers are led through the transformative journey of commerce, witnessing the rise of online marketplaces, the advent of digital payments, and the shift towards mobile commerce. Beyond traditional e-commerce, we delve into social commerce, uncovering the relationship between social media platforms and online shopping. Through vivid examples and case studies, readers discover how social networks have become dynamic marketplaces. We equip readers with practical strategies to navigate the digital marketplace, from optimizing user experience and leveraging data analytics to mastering SEO and crafting compelling digital marketing campaigns. We also tackle issues like cybersecurity, privacy concerns, and ethical considerations in digital commerce. With scholarly research, real-world examples, and actionable insights, "Intro to E-Commerce and Social Commerce" is a roadmap for success in digital commerce. Whether you’re a seasoned business veteran or a newcomer, this book is your indispensable companion in mastering the digital market.
Digital Transformation For A Sustainable Society In The 21st Century
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Author : Ilias O. Pappas
language : en
Publisher: Springer Nature
Release Date : 2019-09-09
Digital Transformation For A Sustainable Society In The 21st Century written by Ilias O. Pappas and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-09-09 with Computers categories.
This book constitutes the proceedings of the 18th IFIP WG 6.11 Conference on e-Business, e-Services, and e-Society, I3E 2019, held in Trondheim, Norway, in September 2019. The total of 61 full and 4 short papers presented in this volume were carefully reviewed and selected from 138 submissions. The papers were organized in topical sections named: e-business; big data analytics, open science and open data; artificial intelligence and internet of things; smart cities and smart homes, social media and analytics; digital governance; digital divide and social inclusion; learning and education; security in digital environments; modelling and managing the digital enterprise; digital innovation and business transformation; and online communities.
Hci In Business Government And Organizations Ecommerce And Innovation
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Author : Fiona Fui-Hoon Nah
language : en
Publisher: Springer
Release Date : 2016-07-04
Hci In Business Government And Organizations Ecommerce And Innovation written by Fiona Fui-Hoon Nah and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-07-04 with Computers categories.
This volume constitutes the refereed proceedings of the Third International Conference on HCI in Business, Government and Organizations, HCIBGO 2016, held as part of the 18th International Conference on Human-Computer Interaction, HCII 2016, which took place in Toronto, Canada, in July 2016. HCII 2016 received a total of 4354 submissions, of which 1287 papers were accepted for publication after a careful reviewing process. The 53 papers presented in this volume are organized in topical sections named: social media for business; electronic, mobile and ubiquitous commerce; business analytics and visualization; branding, marketing and consumer behavior; and digital innovation.
Kick Ass Social Commerce For E Preneurs
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Author : John Lawson
language : en
Publisher: BenBella Books, Inc.
Release Date : 2014-03-04
Kick Ass Social Commerce For E Preneurs written by John Lawson and has been published by BenBella Books, Inc. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-03-04 with Business & Economics categories.
It's not about Likes—it's about sales. You're not alone. Almost all businesses are marketing online these days—everyone tweets, posts to social networks, and blogs. What you're doing now is not enough to make your business stand out. Forget what all the self-proclaimed “social media gurus" are telling you. Being active on social media and being successful in social commerce are not the same things. Simply getting a bunch of followers or Likes doesn't cut it anymore. In Kick Ass Social Commerce for E-Preneurs, award-winning digital media strategist John Lawson gives you a straight-shooting, no-holds-barred guide to social commerce. In other words, he shows you how to make money online using social media. One of the most-respected and listened-to voices in the worlds of e-commerce and small business, Lawson stands alone because he can actually back up his words. Lawson is a multi-platform PowerSeller, whose internet businesses have rung up millions of dollars in sales. In Kick Ass Social Commerce for E-Preneurs, Lawson and bestselling e-commerce author Debra Schepp take you step-by-step through: Creating a business plan using a simple, effective template, a proven blueprint for all stages of marketing—from start-up to empire Employing the best social commerce strategy for Facebook, Twitter, LinkedIn, YouTube, and the hottest new social media sites Building a thriving e-commerce business and keeping it vibrant and growing What are you waiting for? Read this book and start kicking social commerce ass.
Social Commerce Unlocked
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Author : Danielle Mead
language : en
Publisher: Independently Published
Release Date : 2025-03-22
Social Commerce Unlocked written by Danielle Mead and has been published by Independently Published this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-03-22 with Computers categories.
Are you struggling to turn social media into a profitable sales channel for your e-commerce business? Social Commerce Unlocked is your ultimate guide to using social media to drive sales, build brand loyalty, and grow your online store. This book takes you step by step through proven strategies for leveraging platforms like Instagram, Facebook, TikTok, and Pinterest to maximize visibility and conversions. You'll learn how to set up social shops, create engaging content, run high-converting ads, and tap into influencer marketing without feeling overwhelmed. Inside, you'll discover: How to choose the right social commerce platforms for your business The secrets to creating content that sells without feeling pushy Step-by-step instructions for setting up Instagram, Facebook, TikTok, and Pinterest Shops How to use live shopping events and video content to build trust and boost conversions Paid advertising strategies that turn clicks into sales The power of user-generated content and social proof - and how to get customers to promote your brand How to measure success, refine your strategy, and scale your social commerce efforts Strategies for overcoming your fears and concerns about using social media for your business Whether you're a new store owner looking to build a social media presence or an experienced seller wanting to take your sales to the next level, this book provides actionable insights you can start using today. Written by e-commerce expert and Duck Soup E-Commerce founder Danielle Mead, Social Commerce Unlocked will help you turn social media into your most powerful sales tool.
Hci In Business Government And Organizations
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Author : Fiona Fui-Hoon Nah
language : en
Publisher: Springer
Release Date : 2018-07-09
Hci In Business Government And Organizations written by Fiona Fui-Hoon Nah and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-07-09 with Computers categories.
This book constitutes the refereed proceedings of the 5th International Conference on HCI in Business, Government and Organizations, HCIBGO 2018, held as part of the 20th International Conference on Human-Computer Interaction, HCII 2018, in Las Vegas, NV, USA. The 1171 full papers and 160 posters presented at the 14 co-located HCII 2018 conferences were carefully reviewed and selected from a total of 4346 submissions. The papers address the latest research and development efforts and highlight the human aspects of design and use of computing systems. The papers thoroughly cover the entire field of human-computer interaction, addressing major advances in knowledge and effective use of computers in a variety of application areas. The papers included in this volume cover the following topics: information systems in business; electronic commerce and consumer behavior; social media and social communities in business; social innovation; and business analytics and visualization.