New Service Development
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New Service Development
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Author : James A. Fitzsimmons
language : en
Publisher: SAGE
Release Date : 2000
New Service Development written by James A. Fitzsimmons and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Business & Economics categories.
This is the first book to address the topic of new service development for the evolving experience economy. It draws upon the expertise of internationally recognized authors and covers topics in service innovation, process design, and implementation. Contributors from the fields of operations management, marketing, marketing information technology, and organizational behaviour explore the issues that service firms must address to sustain advantage in the new experience economy.
Involving Customers In New Service Development
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Author : Bo Edvardsson
language : en
Publisher: World Scientific
Release Date : 2006-10-13
Involving Customers In New Service Development written by Bo Edvardsson and has been published by World Scientific this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-10-13 with Business & Economics categories.
This book deals with how companies can involve customers or users in order to learn with them in the field of service-based business development. It presents a variety of customer-involvement approaches, methods for learning with customers, and the results of case studies conducted in both service and manufacturing companies focusing on value-creation through services.Based on research carried out by several research groups around the world, as well as on illustrative cases, the book creates new actionable knowledge regarding customer-involvement which will be useful for both practitioners and scholars.Benefits for readers include: an understanding of the business potential of learning with customers and other users; an overview of the fields of new service development and customer-involvement with regard to concepts, theoretical frameworks, and models, in addition to strategies and techniques for involving users in fruitful ways during the innovation process; an illustration of the cases based on the results of empirical studies; and managerial implications and guidelines regarding how to manage customer-involvement during the different phases of the new service and business development process./a
An Exploration Into New Service Development
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Author : Michael Roy Bowers
language : en
Publisher:
Release Date : 1985
An Exploration Into New Service Development written by Michael Roy Bowers and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1985 with Marketing research categories.
New Service Development
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Author : Fausto Garcia
language : en
Publisher: LAP Lambert Academic Publishing
Release Date : 2010-11
New Service Development written by Fausto Garcia and has been published by LAP Lambert Academic Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-11 with Experiential learning categories.
The study covers two main issues: the role of Innovation within Service Firms and the topic of firms delivering experiential content as a major part of their offer. The focus was centred on the study of New Service Development (NSD) processes with an Operations Management perspective. Empirical information about the use of NSD in service firms was collected, so as to understand whether and how standard methodologies for NSD are applied in firms where innovation is a strategic priority. For solving the problems presented by environmental challenges and heterogeneity - that distinguish the service sector- the focus was placed just on a particular type of service firms: Experience Based Services, that aim to deliver services with high experience content as a central part of their outcome. The objective was to better understand how to help these firms to innovate in order to follow the trends of the so called Experience Economy. Two sectors have been selected to achieve the research objectives: the Theme Park Destination Industry and Commercial Centers. The last stage of the study aims to outline a comprehensive model for service innovation decisions.
Product Development For The Service Sector
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Author : Robert G. Cooper
language : en
Publisher: Basic Books
Release Date : 1999-10-22
Product Development For The Service Sector written by Robert G. Cooper and has been published by Basic Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999-10-22 with Business & Economics categories.
As the lines between products and services become less and less distinct, many managers and consultants advocate that manufacturing companies learn to think like the service sector—get close to the customer, offer multi-dimensional solutions, provide high-quality support. But in today's highly competitive and constantly changing marketplace, managers in service industries, such as banking, insurance, financial services, utilities, and retailing, can benefit enormously by thinking like manufacturers—employing a rigorous product development model to create and test new offerings, develop the most promising ones, and see them to market successfully. In Product Development for the Service Sector, product development experts Cooper and Edgett draw from their extensive research, teaching, and consulting experience to offer service sector executives and managers a comprehensive overview of the principles of product development and how they can be successfully applied in any service industry.
New Product Development
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Author : Susan Hart
language : en
Publisher:
Release Date : 1996
New Product Development written by Susan Hart and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with New products categories.
The Process Of New Service Development
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Author : W. Dolfsma
language : en
Publisher:
Release Date : 2015
The Process Of New Service Development written by W. Dolfsma and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015 with categories.
Services form an important part of the economy today. Innovation for service firms is as important as for manufacturing, but the innovation process for service firms is comparatively little studied. In this paper, I review the literature there is on the innovation process for service firms, and make two suggestions for formalizing that process. The common thought that service firms do not innovate does not hold. Innovation is, however, often ad hoc for services, and it can therefore be difficult to measure firms' innovation efforts. These points are all related to issues of appropriability of the benefits of innovation in services. The two issues primarily discussed in this paper - the possibilities of formalizing and appropriating in case of NSD - are central for issues for service firms. It is here that this paper offers some contributions to the existing literature; it does not so much present an overview thereof.
Sectoral Heterogeneity In New Service Development
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Author : Sabine Kuester
language : en
Publisher:
Release Date : 2016
Sectoral Heterogeneity In New Service Development written by Sabine Kuester and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016 with categories.
The service industry is of fundamental relevance for the economies of industrialized countries, as the service industry produces the highest growth in the gross domestic product. In this regard, new service development (NSD) represents a critical resource for competitive survival and a decisive factor of growth in the service industry. However, service firms across many industries are increasingly faced with the challenge of determining how best to manage their development of new service offerings. Although researchers have shown growing interest in NSD issues, this area is still underutilized. Furthermore, although the heterogeneity of the service industry has been emphasized for years, the current body of research on NSD mainly focuses on specific service environments, providing data that are often not comparable across different service sectors. Additionally, there is no study to date that comprehensively examines innovation activities and the relevance of service innovations' success factors within different service industries. The aim of this exploratory study is to establish a more balanced picture of the nature of innovation activities in terms of NSD characteristics and success factors in the heterogeneous service industry. From this perspective, this paper begins with an examination of the factors that contribute to the success of NSD. Based on a meta-analysis of new service success factor studies, 17 different success determinants are classified and aggregated to service-related success determinants. Subsequently, a cluster analysis of 1016 service companies is used to identify different service innovation types. For the service sector, four service innovation types are determined: efficient developers, innovative developers, interactive adopters, and standardized adopters. Furthermore, based on interviews with service innovation managers,the previously identified success factors are examined for each innovation type using a standardized survey. Finally, based on the results of this exploratory study, the paper concludes with recommendations for NSD management and research propositions for each service innovation type. These propositions support innovation managers to successfully manage service innovations for the innovation type they are operating in.
From Products To Services
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Author : Laurie Young
language : en
Publisher: John Wiley & Sons
Release Date : 2008-08-06
From Products To Services written by Laurie Young and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-08-06 with Business & Economics categories.
During the last thirty years, a wide range of product companies throughout the Western economies have considered moving into or setting up service businesses. Some have rejected the idea after careful consideration, some have wandered into competitive services without any real idea of what is involved and others have deliberately executed a carefully considered strategic manoeuvre. Included in this debate are some of the most famous business names in the western world: Unisys, Ericsson, Michelin, Nokia and HP. For IBM it was Lou Gerstener’s ‘big bet’; at GE it was one of former CEO Jack Welch’s ‘four major strategies’ and, at General Motors, the financial services arm was its most profitable business for many years. Yet very little has been published on this profound transition. As a result, myths and idiocies abound. Some routinely claim that the ‘evolution from products through services to solutions’ is inevitable. Others think that manufacturing is being outsourced to China and India while American or European teenagers face a career in hamburger stalls. The truth is much more fascinating. To succeed in a service business, most functions of a product company need to change. Operations, management, recruitment, finance, sales, new product development and marketing must all be adjusted. So the move into service therefore involves huge risk caused by disruptive and radical change. What has pushed realistic business people in such widely different industrial sectors to take so large a risk? Does their experience contain lessons or warnings for others? Is the trend likely to continue and affect other parts of the world as their economies develop? Will India, China or other developing economies need to learn how to export service once their manufacturing industries mature? Written by a successful businessman who has been at the heart of these changes in several companies and, with case studies from companies like IBM, Unilever, BT, Michelin, Ericsson and Nokia, this book explores the experience of those who have made the transition; and some who have resisted it. It covers in depth subjects such as: strategic focus, change management, service operations, branding a service business, service sales and service marketing. It is the first major work on this subject. "This book is a ‘must read’ for those considering the plunge into service growth and innovation. Even those companies that have already taken the plunge will gain fresh perspective" —Jim Spohrer, Director, IBM Almaden Research Centre, USA "Laurie Young details in very practical ways the reasons and methodologies for change ... I would recommend this book to every one of my customers." —Douglas Morse, Managing Principal for the Services Transformation and Innovation Group LLC "I am thrilled with the publication of this much needed book. In my work with businesses around the globe, I find that grappling with the challenge of transforming a company from products to services is a compelling priority for increasing numbers of firms." —Stephen W. Brown, PhD, Carson Chair, Professor and Executive Director, Center for Services Leadership, W. P. Carey School of Business, Arizona State University
New Service Development And Innovation In The New Economy
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Author : Bo Edvardsson
language : en
Publisher: Professional Pub Service
Release Date : 2002
New Service Development And Innovation In The New Economy written by Bo Edvardsson and has been published by Professional Pub Service this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Business & Economics categories.
This book focuses on one of the key issues in the management of a modern firm -- the introduction and development of new competitive services. The book combines both theoretical and applied approaches. Also incorporates a number of case studies from a wide range of companies, aimed to illustrate various aspects of the design and improvement of new services.