Moderating Focus Groups
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Moderating Focus Groups
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Author : Richard A. Krueger
language : en
Publisher: SAGE
Release Date : 1998
Moderating Focus Groups written by Richard A. Krueger and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with Reference categories.
This volume is indispensable for those who want to improve their focus group moderating skills. Based on years of experience in moderating and training others to moderate, Richard Krueger offers tips and sound advice on how to gain expertise in leading focus groups. The book is an easy-to-read overview of critical skills needed by moderators, the various approaches that successful moderators use and strategies for handling difficult situations. Beginners will find an invaluable guide and the more experienced will discover tips and strategies for honing their skills.
Moderating Focus Groups
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Author : Richard A. Krueger
language : en
Publisher: SAGE Publications
Release Date : 1997-07-24
Moderating Focus Groups written by Richard A. Krueger and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997-07-24 with Social Science categories.
Moderating Focus Groups is indispensable for those who want to improve their focus group moderating skills. Based on years of experience in moderating and training others to moderate, Richard A. Krueger offers scores of tips and sound advice on how to become a master in leading focus groups. The book is an easy-to-read overview of critical skills needed by moderators, the various approaches that successful moderators use, and strategies for handling difficult situations. Rookie moderators will find this book is an invaluable guide, and veteran moderators will discover tips and strategies for honing their skills.
Moderating Focus Groups
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Author : Thomas L. Greenbaum
language : en
Publisher: SAGE Publications
Release Date : 1999-11-18
Moderating Focus Groups written by Thomas L. Greenbaum and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999-11-18 with Social Science categories.
Designed specifically for the needs of the focus group moderator, this comprehensive guide covers everything from pre-session participant recruitment to post-session reporting. In addition, the author includes a wealth of advanced and new techniques, such as those for managing group dynamics, energizing a tired group, projective techniques, personality association and position fixing. Extremely practical and well-written, the book includes chapter summaries and a helpful glossary.
Moderating Focus Groups
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Author : Thomas L. Greenbaum
language : en
Publisher: SAGE Publications
Release Date : 1999-11-18
Moderating Focus Groups written by Thomas L. Greenbaum and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999-11-18 with Social Science categories.
"Like every other agency research director, I suffer from focus-group anxiety. Pumping M&M′s behind the one-way mirror, I′m monitoring the groups, the moderator and the client simultaneously. It′s tough enough to manage the client′s expectations and responses. Worrying about whether the moderator can effectively manage the content flow and the group dynamic makes the experience life threatening. Watching Tom moderate, I find myself constantly thinking, ′Wow, he′s smart. I wish I thought of that. He′s the best.′" --George Scribner, Research Manager, Organic Inc. "Dynamic, entertaining, and armed with information on new drugs and medical techniques that would challenge the knowledge of most physicians, Tom Greenbaum presides over an attentive yet relaxed group of medical specialists anxious to share their opinions and prejudices with this most charming of focus group moderators. Serving as a polished master of ceremonies, Mr. Greenbaum is able to work with the many individual styles of his physician panel and at the conclusion, leaves one with the sense of having participated in something important." --Alan H. Richman, M.D., Chairman, Department of Radiology of Norwalk Hospital "Tom Greenbaum is a highly effective moderator who has the special ability to quickly learn any subject matter and can conduct groups with expert knowledge. From the discussion guide to the final report, Tom works with speed and accuracy." --Mark Alfonso, V. P. of Marketing, The Purdue Frederick Company "Tom is one of the most competent and intuitive moderators I have ever worked with: not only does he have an impeccable understanding of the technical skills necessary for a successful moderator, he also has a unique and uncanny ability to foster and capitalize on the internal dynamics of any group." --Joseph A. Ciaralli, The Prudential Insurance Company of America "Thomas L. Greenbaum eats and breathes focus groups. If you want a definitive look at this research technique, you need to either live with the guru for a year or read his books." --Dave Quincy, Clarion Marketing and Communications The entire range of facilitation techniques is covered in this comprehensive handbook, from pre-session tips in participant recruitment to post-session reporting. Moderating Focus Groups covers all the fundamentals of successful group facilitation, and also includes a wealth of advanced techniques not found in other books on focus group research (on managing group dynamics, energizing a tired group, and digging deeper into the minds of participants.) Greenbaum also goes beyond the basics with chapters on how to build a business moderating focus groups, and how to price moderating services. While this book is particularly aimed at the needs of focus group practitioners, there is plenty of advice that will benefit anyone who conducts in-depth interviews or group facilitation. Additionally, the many people who hire moderators to facilitate their sessions will benefit from reading this book because it will provide them with valuable insights on how to evaluate their moderators′ work.
The Focus Group Kit
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Author : David L. Morgan
language : en
Publisher: SAGE Publications, Incorporated
Release Date : 1997-09-23
The Focus Group Kit written by David L. Morgan and has been published by SAGE Publications, Incorporated this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997-09-23 with Social Science categories.
You have just been asked to run a focus group, but you don't know where to start. How do you get the right mix of people together? How many people should be in your group? What kind of questions should you ask? How do you phrase them? What do you do with the information you've gathered? How do you put it all together in one cohesive report? These are but a few of the issues that are covered in The Focus Group Kit. The kit provides you with all you'll need to know to run a successful focus group, from the initial planning stages to asking questions, from moderating to the final analyzing and reporting of your research.
The Focus Group Guidebook
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Author : David L. Morgan
language : en
Publisher: SAGE
Release Date : 1998
The Focus Group Guidebook written by David L. Morgan and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with Language Arts & Disciplines categories.
The Focus Group Guide book is part of the six-volume Focus Group Kit, which offers the information needed to conduct a state-of-the-art focus group, from the initial planning stages through to analysing and reporting the data.
Analyzing And Reporting Focus Group Results
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Author : David L. Morgan
language : en
Publisher: SAGE
Release Date : 1998
Analyzing And Reporting Focus Group Results written by David L. Morgan and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with Business & Economics categories.
This final volume of the Focus Group Kit offers an overview of important principles guiding focus group research, a systematic and verifiable analysis strategy, and multiple approaches and strategies for analysis.
The Focus Group Research Handbook
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Author : Holly Edmunds
language : en
Publisher: McGraw Hill Professional
Release Date : 2000-05-22
The Focus Group Research Handbook written by Holly Edmunds and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000-05-22 with Business & Economics categories.
The Focus Group Research Handbook is a comprehensive guide to contracting with a market research vendor to create a customized focus group study for your business or organization. Author Holly Edmunds thoroughly explains and simplifies the methodology of focus group studies, and comprehensively outlines the steps you'll need to follow to implement and then analyze focus group research. From designing research vendor questionnaires, to selecting an effective moderator, from analyzing results to turning those results into workplace gains, this book will provide you with all the tools and tips you'll need to simplify the focus group process.
The Handbook For Focus Group Research
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Author : Thomas L Greenbaum
language : en
Publisher: SAGE
Release Date : 1998
The Handbook For Focus Group Research written by Thomas L Greenbaum and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with Business & Economics categories.
As one of the most popular tools for gathering information in today's marketplace focus groups require understanding of purpose and good grounding in the technique to be effective. In The Handbook for Focus Group Research, Second Edition Tom Greenbaum provides the latest information on conducting effective focus groups.
Focus Group Kit
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Author :
language : en
Publisher:
Release Date : 1998
Focus Group Kit written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with categories.