The Focus Group Guidebook
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The Focus Group Guidebook
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Author : David L. Morgan
language : en
Publisher: SAGE
Release Date : 1998
The Focus Group Guidebook written by David L. Morgan and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with Language Arts & Disciplines categories.
The Focus Group Guide book is part of the six-volume Focus Group Kit, which offers the information needed to conduct a state-of-the-art focus group, from the initial planning stages through to analysing and reporting the data.
The Focus Group Guidebook
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Author : David L. Morgan
language : en
Publisher: SAGE Publications
Release Date : 1997-07-24
The Focus Group Guidebook written by David L. Morgan and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997-07-24 with Social Science categories.
Providing a general introduction to focus group research, The Focus Group Guidebook includes the appropriate reasons for using focus groups and what you can expect to accomplish with them. It provides a brief history of focus groups, a discussion of when to use focus groups and why, and several brief case studies illustrating different uses of focus groups. Author David L. Morgan also extensively provides the timeline and costs associated with focus groups, including a discussion of the ethical issues involved in focus group research. Thoroughly covering all the information to help you start your focus group project, this guidebook is appropriate for anybody beginning a focus group, as well as manager or clients who will be using focus groups.
The Focus Group Guide Book
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Author : David L. Morgan (Sociologist)
language : en
Publisher:
Release Date : 1998
The Focus Group Guide Book written by David L. Morgan (Sociologist) and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with Focus groups categories.
'The Focus Group Guide Book' is part of the six-volume Focus Group Kit, which offers the information needed to conduct a state-of-the-art focus group, from the initial planning stages through to analysing and reporting the data.
Analyzing And Reporting Focus Group Results
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Author : David L. Morgan
language : en
Publisher: SAGE Publications, Incorporated
Release Date : 1998
Analyzing And Reporting Focus Group Results written by David L. Morgan and has been published by SAGE Publications, Incorporated this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with Business & Economics categories.
This final volume of the Focus Group Kit offers an overview of important principles guiding focus group research, a systematic and verifiable analysis strategy, and multiple approaches and strategies for analysis.
The Focus Group Kit
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Author : David L. Morgan
language : en
Publisher: SAGE Publications, Incorporated
Release Date : 1997-09-23
The Focus Group Kit written by David L. Morgan and has been published by SAGE Publications, Incorporated this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997-09-23 with Social Science categories.
You have just been asked to run a focus group, but you don't know where to start. How do you get the right mix of people together? How many people should be in your group? What kind of questions should you ask? How do you phrase them? What do you do with the information you've gathered? How do you put it all together in one cohesive report? These are but a few of the issues that are covered in The Focus Group Kit. The kit provides you with all you'll need to know to run a successful focus group, from the initial planning stages to asking questions, from moderating to the final analyzing and reporting of your research.
The Focus Group Kit
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Author : David L. Morgan
language : en
Publisher: SAGE Publications, Incorporated
Release Date : 1997-09-23
The Focus Group Kit written by David L. Morgan and has been published by SAGE Publications, Incorporated this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997-09-23 with Social Science categories.
You have just been asked to run a focus group, but you don't know where to start. How do you get the right mix of people together? How many people should be in your group? What kind of questions should you ask? How do you phrase them? What do you do with the information you've gathered? How do you put it all together in one cohesive report? These are but a few of the issues that are covered in The Focus Group Kit. The kit provides you with all you'll need to know to run a successful focus group, from the initial planning stages to asking questions, from moderating to the final analyzing and reporting of your research.
The Focus Group Kit
DOWNLOAD
Author : David L. Morgan
language : en
Publisher: SAGE Publications, Incorporated
Release Date : 1997-09-23
The Focus Group Kit written by David L. Morgan and has been published by SAGE Publications, Incorporated this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997-09-23 with Social Science categories.
You have just been asked to run a focus group, but you don't know where to start. How do you get the right mix of people together? How many people should be in your group? What kind of questions should you ask? How do you phrase them? What do you do with the information you've gathered? How do you put it all together in one cohesive report? These are but a few of the issues that are covered in The Focus Group Kit. The kit provides you with all you'll need to know to run a successful focus group, from the initial planning stages to asking questions, from moderating to the final analyzing and reporting of your research.
The Focus Group Kit
DOWNLOAD
Author : David L. Morgan
language : en
Publisher: SAGE Publications, Incorporated
Release Date : 1997-09-23
The Focus Group Kit written by David L. Morgan and has been published by SAGE Publications, Incorporated this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997-09-23 with Social Science categories.
You have just been asked to run a focus group, but you don't know where to start. How do you get the right mix of people together? How many people should be in your group? What kind of questions should you ask? How do you phrase them? What do you do with the information you've gathered? How do you put it all together in one cohesive report? These are but a few of the issues that are covered in The Focus Group Kit. The kit provides you with all you'll need to know to run a successful focus group, from the initial planning stages to asking questions, from moderating to the final analyzing and reporting of your research.
Focus Group Kit
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Author :
language : en
Publisher:
Release Date : 1998
Focus Group Kit written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with categories.
The Focus Group Kit
DOWNLOAD
Author : David L. Morgan
language : en
Publisher: SAGE Publications, Incorporated
Release Date : 1997-09-23
The Focus Group Kit written by David L. Morgan and has been published by SAGE Publications, Incorporated this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997-09-23 with Social Science categories.
You have just been asked to run a focus group, but you don't know where to start. How do you get the right mix of people together? How many people should be in your group? What kind of questions should you ask? How do you phrase them? What do you do with the information you've gathered? How do you put it all together in one cohesive report? These are but a few of the issues that are covered in The Focus Group Kit. The kit provides you with all you'll need to know to run a successful focus group, from the initial planning stages to asking questions, from moderating to the final analyzing and reporting of your research.