Mobile Commerce
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Mobile Commerce Concepts Methodologies Tools And Applications
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Author : Management Association, Information Resources
language : en
Publisher: IGI Global
Release Date : 2017-06-19
Mobile Commerce Concepts Methodologies Tools And Applications written by Management Association, Information Resources and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-06-19 with Business & Economics categories.
In the era of digital technology, business transactions and partnerships across borders have become easier than ever. As part of this shift in the corporate sphere, managers, executives, and strategists across industries must acclimate themselves with the challenges and opportunities for conducting business. Mobile Commerce: Concepts, Methodologies, Tools, and Applications provides a comprehensive source of advanced academic examinations on the latest innovations and technologies for businesses. Including innovative studies on marketing, mobile commerce security, and wireless handheld devices, this multi-volume book is an ideal source for researchers, scholars, business executives, professionals, and graduate-level students.
Mobile Commerce Applications
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Author : Shi, Nansi
language : en
Publisher: IGI Global
Release Date : 2003-07-01
Mobile Commerce Applications written by Shi, Nansi and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-07-01 with Computers categories.
Mobile Commerce Applications addresses and explores the critical architectural issues in constructing m-commerce applications and in applying mobile technologies in different areas, including methodologies, enabling technologies, models, paradigms, architectures, standards and innovations.
Mobile Commerce Technology Theory And Applications
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Author : Mennecke, Brian E.
language : en
Publisher: IGI Global
Release Date : 2002-07-01
Mobile Commerce Technology Theory And Applications written by Mennecke, Brian E. and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-07-01 with Business & Economics categories.
M-commerce (mobile-commerce) refers to e-commerce activities carried out via a mobile terminal such as a phone or PDA. M-commerce applications for both individuals and organizations are expected to grow considerably over the next few years. Mobile Commerce: Technology, Theory and Applications addresses issues pertaining to the development, deployment, and use of these applications. The objective of this book is to provide a single source of up-to-date information about mobile commerce including the technology (hardware and software) involved, research on the expected impact of this technology on businesses and consumers, and case studies describing state-of-the-art m-commerce applications and lessons learned.
Mobile Commerce
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Author : Information Resources Management Association
language : en
Publisher:
Release Date : 2007
Mobile Commerce written by Information Resources Management Association and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Mobile commerce categories.
In the era of digital technology, business transactions and partnerships across borders have become easier than ever. As part of this shift in the corporate sphere, managers, executives, and strategists across industries must acclimate themselves with the challenges and opportunities for conducting business. Mobile Commerce: Concepts, Methodologies, Tools, and Applications provides a comprehensive source of advanced academic examinations on the latest innovations and technologies for businesses. Including innovative studies on marketing, mobile commerce security, and wireless handheld devices.
Mobile Electronic Commerce
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Author : June Wei
language : en
Publisher: CRC Press
Release Date : 2014-11-20
Mobile Electronic Commerce written by June Wei and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-11-20 with Computers categories.
Mobile commerce transactions continue to soar, driven largely by the ever-increasing use of smartphones and tablets. This book addresses the role of industry, academia, scientists, engineers, professionals, and students in developing innovative new mobile commerce technologies. It also discusses the impact of mobile commerce on society, economics, culture, organizations, government, industry, and our daily lives. This book brings together experts from multiple disciplines in industry and academia to stimulate new thinking in the development of mobile commerce technology.
The Mobile Commerce Revolution
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Author : Tim Hayden
language : en
Publisher: Que Publishing
Release Date : 2014-09-30
The Mobile Commerce Revolution written by Tim Hayden and has been published by Que Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-09-30 with Business & Economics categories.
Your Definitive Guide to Profiting from Mobile Commerce With more than 60% of Americans carrying smartphones, your mobile commerce opportunities are immense: not someday, right now. But, to fully capture those opportunities, it’s not enough to build an app. You need to know how mobile is transforming your customers’ behavior, your organization, and your competitive environment. You need to assess and apply a wide spectrum of strategies, tactics, and technologies: from responsive web design and location-based tactics to mobile payment systems. You need to change your processes and your culture. The Mobile Commerce Revolution covers all this and more. Mobile commerce pioneer Tim Hayden and consumer behavior expert Tom Webster draw on their experience helping clients of all kinds to succeed with mobile— from startups to the world’s top brands. Packed with indispensable data and cutting-edge case studies, this guide will take you from planning to action to profit! Discover how customer mobile behavior is radically maturing and shifting Weave mobility throughout your marketing mix and business operations Prepare for the instant and impulse when your customer wants to buy Identify mobile tactics that are actually influencing purchases Earn confidence from customers that you will protect their privacy Use payment technologies to reduce friction and make it easier to buy Deliver richer, more powerful stories and mobile experiences Understand customers through “Little Data”: qualitative studies to physically observe behavior Grasp purchase attribution: why people buy
Mobile Commerce 2 0
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Author : Majeed Ahmad
language : en
Publisher: CreateSpace
Release Date : 2013-10
Mobile Commerce 2 0 written by Majeed Ahmad and has been published by CreateSpace this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-10 with Mobile commerce categories.
Understand the technology and ideas behind the mobile commerce business in the post-iPhone arena. Mobile Commerce 2.0 is a must-read for managers tasked with formulating a mobile strategy for their businesses. The book is specifically written to educate and inform professionals in the retail, finance, banking, IT, and wireless industries. Mobile Commerce 2.0 presents a series of real-life use cases as well as success stories like Facebook, Foursquare, LevelUp, PayPal, Square, and Twitter as key innovative deployments. Find out how retailers are embracing mobile commerce and how they are managing practices like showrooming. The book encompasses the entire mobile commerce ecosystem; for instance, it offers a detailed treatment of how m-commerce is providing enabling technologies for mobile payments.The state of mobile wallet is followed by a highly readable account of how location is transforming the larger m-commerce footprint. Then, there is a holistic view of mobile ads, their gigantic promise, and how they are becoming a meaningful business after a number of hits and misses. The rise of the social commerce and mobile security are other prominent highlights of the book. FIND OUT: * A detailed treatment of the basic building blocks: location services, mobile payments, and wireless ads* How the boundaries are blurring between technologies and products as diverse as SMS, GPS, NFC, wireless web, social networks, mobile ads, and more* The viable business and revenue models for mobile commerce * Profiles of major players as well as of opportunities in the m-commerce realm
Mobile Commerce
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Author : Esther Swilley
language : en
Publisher:
Release Date : 2015-11-30
Mobile Commerce written by Esther Swilley and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-11-30 with Electronic commerce categories.
Do you know anyone who does not own a mobile device? Consumers use mobile devices not only for communicating but for shopping as well. Searching for product information, inquiring about services, comparing prices, and purchasing make-up are just some of the shopping functions done on mobile devices. How does this change how firms do business? What are the differences between desktop computer shoppers and mobile device shoppers? Moreover, are firms prepared to do business in this changing environment? The purpose of this book is to answer questions concerning the benefits of mobile commerce and its commonalities and contrasts with electronic commerce. Electronic commerce is still viable and we examine its validity along with mobile commerce. Mobile commerce is not electronic commerce, and we discuss the differences, as well as how one can enhance the other. Consumers use both electronic commerce and mobile commerce, as well as offline shopping, on their path to purchase in total omnichannel environment-using all channels. We integrate the opportunities and challenges to bring an idea of the future of marketing with an emphasis on both mobile and electronic commerce, into digital commerce.
Mobile Commerce How To Leverage B2c Business Value Through Electronic Mobile Commerce For China Media Express Holdings
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Author : Richardson Steve
language : en
Publisher: GRIN Verlag
Release Date : 2013-05-07
Mobile Commerce How To Leverage B2c Business Value Through Electronic Mobile Commerce For China Media Express Holdings written by Richardson Steve and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-05-07 with Business & Economics categories.
Doctoral Thesis / Dissertation from the year 2012 in the subject Business economics - Trade and Distribution, grade: A, Coventry University, language: English, abstract: In the same way that e-commerce and the internet have led to an immense revolution in regard to the promotion and marketing of services and goods, m-commerce is also poised to lead to another revolution in the business world. M-commerce is an extension of e-commerce which allows the interaction between different users anywhere and anytime with the use of wireless networks and modes. This dissertation is therefore based on leveraging B2C (business to customer) business value through mobile/electronic commerce for the China Media Express Holdings Inc. To lay a general stage for the entire dissertation, the research will commence with an introduction that will assuredly usher in the China Media Express Holdings Inc, by outlaying major details of the media express holding relevant to this study and relating them to mobile and electronic commerce under chapter one. The introduction will also address the features of mobile commerce so as to provide a clearer picture of what the entire dissertation will be dealing with. More so, the introduction will also address the term B2C in the context of the China Media Express Holdings Inc. The research will then tackle the major objectives and aims of the entire research and describe the pharmacy in detail in relation to mobile/electronic commerce. More so, in chapter two, the research will review available relevant literature in regard to the dissertation topic and chapter three will relay the research methodology. Chapter four will specifically develop a model for leveraging B2C business value through mobile/electronic commerce for the holdings. The study will then analyze the effectiveness of this developed model in the holding and discuss the empirical and theoretical implications of the findings. The study will then give relevant recommendations and a conclusion under.
Mobile Commerce
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Author : Paul May
language : en
Publisher: Cambridge University Press
Release Date : 2001-04-19
Mobile Commerce written by Paul May and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001-04-19 with Business & Economics categories.
This book provides the context, architectures, case studies, and intelligent analysis that will help you grasp this rapidly emerging subject. With keen insight into the needs of both camps, May explains the technological aspects of mobile commerce to business decision makers and the business models to the technologists who design and build these electronic systems. It is the one book all relevant p arties in a company can read to ensure common understanding. Topics include, devices, technologies, applications, standards, security, and more.