The Mobile Commerce Revolution

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The Mobile Commerce Revolution

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Author : Tim Hayden
language : en
Publisher: Que Publishing
Release Date : 2014-09-30

The Mobile Commerce Revolution written by Tim Hayden and has been published by Que Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-09-30 with Business & Economics categories.

Your Definitive Guide to Profiting from Mobile Commerce With more than 60% of Americans carrying smartphones, your mobile commerce opportunities are immense: not someday, right now. But, to fully capture those opportunities, it’s not enough to build an app. You need to know how mobile is transforming your customers’ behavior, your organization, and your competitive environment. You need to assess and apply a wide spectrum of strategies, tactics, and technologies: from responsive web design and location-based tactics to mobile payment systems. You need to change your processes and your culture. The Mobile Commerce Revolution covers all this and more. Mobile commerce pioneer Tim Hayden and consumer behavior expert Tom Webster draw on their experience helping clients of all kinds to succeed with mobile— from startups to the world’s top brands. Packed with indispensable data and cutting-edge case studies, this guide will take you from planning to action to profit! Discover how customer mobile behavior is radically maturing and shifting Weave mobility throughout your marketing mix and business operations Prepare for the instant and impulse when your customer wants to buy Identify mobile tactics that are actually influencing purchases Earn confidence from customers that you will protect their privacy Use payment technologies to reduce friction and make it easier to buy Deliver richer, more powerful stories and mobile experiences Understand customers through “Little Data”: qualitative studies to physically observe behavior Grasp purchase attribution: why people buy

M Commerce

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Author : Norman Sadeh
language : en
Publisher: Wiley
Release Date : 2002-04-30

M Commerce written by Norman Sadeh and has been published by Wiley this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-04-30 with Computers categories.

The first complete introduction to the technology and business issues surrounding m-commerce With the number of mobile phone users fast approaching the one billion mark, it is clear that mobile e-commerce (a.k.a. "m-commerce") is the next business frontier. Authored by a recognized international authority in the field, this book describes the brave new world of m-commerce for technical and business managers alike. Readers learn about the driving forces behind m-commerce, the impact of WAP, 3G, mobile payment, and emerging location-sensitive and context-aware technologies. A comprehensive look at emerging m-commerce services and business models, as well as the changing role of mobile network operators, content providers, and other key players. The author concludes with informed predictions about the future of m-commerce.

Mobile Commerce How To Leverage B2c Business Value Through Electronic Mobile Commerce For China Media Express Holdings

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Author : Richardson Steve
language : en
Publisher: GRIN Verlag
Release Date : 2013-05-07

Mobile Commerce How To Leverage B2c Business Value Through Electronic Mobile Commerce For China Media Express Holdings written by Richardson Steve and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-05-07 with Business & Economics categories.

Doctoral Thesis / Dissertation from the year 2012 in the subject Business economics - Trade and Distribution, grade: A, Coventry University, language: English, abstract: In the same way that e-commerce and the internet have led to an immense revolution in regard to the promotion and marketing of services and goods, m-commerce is also poised to lead to another revolution in the business world. M-commerce is an extension of e-commerce which allows the interaction between different users anywhere and anytime with the use of wireless networks and modes. This dissertation is therefore based on leveraging B2C (business to customer) business value through mobile/electronic commerce for the China Media Express Holdings Inc. To lay a general stage for the entire dissertation, the research will commence with an introduction that will assuredly usher in the China Media Express Holdings Inc, by outlaying major details of the media express holding relevant to this study and relating them to mobile and electronic commerce under chapter one. The introduction will also address the features of mobile commerce so as to provide a clearer picture of what the entire dissertation will be dealing with. More so, the introduction will also address the term B2C in the context of the China Media Express Holdings Inc. The research will then tackle the major objectives and aims of the entire research and describe the pharmacy in detail in relation to mobile/electronic commerce. More so, in chapter two, the research will review available relevant literature in regard to the dissertation topic and chapter three will relay the research methodology. Chapter four will specifically develop a model for leveraging B2C business value through mobile/electronic commerce for the holdings. The study will then analyze the effectiveness of this developed model in the holding and discuss the empirical and theoretical implications of the findings. The study will then give relevant recommendations and a conclusion under.

Mobile Commerce Top 300

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Author :
language : en
Publisher:
Release Date : 2011

Mobile Commerce Top 300 written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Mobile commerce categories.

Financial World

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Author :
language : en
Publisher:
Release Date : 2001

Financial World written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Banks and banking, International categories.

Building Electronic Commerce With Web Database Constructions

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Author : Anne Nelson
language : en
Publisher: Prentice Hall
Release Date : 2002

Building Electronic Commerce With Web Database Constructions written by Anne Nelson and has been published by Prentice Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Business & Economics categories.

Building Electronic Commerce with Web provides an overview of the topics that readers must understand in order to create e-commerce sites that can display, insert, update, and delete data from a database. This book is set up as a tutorial rather than a theoretical reference, offering pedagogy more suitable for study. The chapters build upon each other in a lesson-oriented format, quickly laying foundational material on e-commerce in general, Web assessment, relational database principles, and HTML. Since technology in this area is rapidly changing, the chapters will begin with an explanation of the concept (the architectures and approaches rather than specific tools). Thereafter, each chapter will proceed to a discussion of current tools and step-by-step examples that implement the concepts. This book integrates key e-commerce and database technologies into teaching the construction of e-commerce sites. It features step-by-step guidelines on using tools like Access 2000 web templates, CGI, ASP, SAI, JavaScript, and Active X. Case studies are also included and carried throughout the text. Readers get access to the O'Reilly WebSite e-commerce programming environment, available at www.aw.com/info/nelson and on the accompanying CD-ROM: appendices suggest six different business case studies to which readers can refer to set up their own sites using WebSite server software to illustrate creation and administration principles, and provide a test environment.

Wireless Internet Mobile Business

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Author : Harvey M. Deitel
language : en
Publisher:
Release Date : 2002

Wireless Internet Mobile Business written by Harvey M. Deitel and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Business & Economics categories.

This text is designed for wireless internet/web courses and advanced internet/web programming courses focusing on the wireless internet found in computer science, CIS, MIS, business, and engineering departments. While the rapid expansion of wireless technologies such as cell phones and palm pilots offers many new opportunities for businesses and programmers, it also presents numerous challenges related to issues such as security and standardization.

Handbook Of Research In Mobile Business

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Author : Bhuvan Unhelkar
language : en
Publisher:
Release Date : 2006

Handbook Of Research In Mobile Business written by Bhuvan Unhelkar and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Mobile commerce categories.

"This reference book brings together various perspectives on the usage and application of mobile technologies and networks in global business"--Provided by publisher.

The Portable Internet

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Author :
language : en
Publisher:
Release Date : 2004

The Portable Internet written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Broadband communication systems categories.

Music Unleashed

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Author : International Association of Entertainment Lawyers. Meeting
language : en
Publisher:
Release Date : 2003

Music Unleashed written by International Association of Entertainment Lawyers. Meeting and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Law categories.

Distributing music on cell phones, personal digital assistants, laptops, MP3 players and other portable digital devices presents a series of unique legal challenges. This volume, written by experts who work in law, technology, and business attempts to sort the issues from the copyright owner's perspective, from the telecommunication company perspective, from the consumer perspective, and from the artist's perspective.