Media Research Methods

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Media Research Methods

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Author : Barrie Gunter
language : en
Publisher: SAGE
Release Date : 2000-02-11

Media Research Methods written by Barrie Gunter and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000-02-11 with Language Arts & Disciplines categories.

In this book, Barrie Gunter provides a broad overview of the methodological perspectives adopted by media researchers in their attempt to derive a better understanding of the nature, role and impact of media in society. By tracing the epistemological and theoretical roots of the major methodological perspectives, Gunter identifies the various schools of social scientific research that have determined the major perspectives in the area. Drawing a distinction between quantitative and qualitative methods, he discusses the relative advantages and disadvantages of each approach, and examines recent trends that signal a convergence of approaches and their associated forms of research. The unique strength of this

The Sage Handbook Of Social Media Research Methods

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Author : Luke Sloan
language : en
Publisher: SAGE
Release Date : 2017-01-26

The Sage Handbook Of Social Media Research Methods written by Luke Sloan and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-01-26 with Social Science categories.

With coverage of the entire research process in social media, data collection and analysis on specific platforms, and innovative developments in the field, this handbook is the ultimate resource for those looking to tackle the challenges that come with doing research in this sphere.

Media Research Methods

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Author : Ina Bertrand
language : en
Publisher: Bloomsbury Publishing
Release Date : 2017-10-13

Media Research Methods written by Ina Bertrand and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-10-13 with Social Science categories.

This indispensable textbook provides student researchers with extensive guidance and methods from across the social sciences and humanities, showing them how to make informed choices and consider the many alternatives available throughout the research process. Unique in approach, the text focus on how to do media research across three key strands – audiences, institutions and texts –and critically assesses a wide range of methods, addressing why they are appropriate or useful in certain scenarios. Written by two experts with a wealth of experience between them in teaching research methods and skills, this excellent resource explains complex methods in a clear and accessible way, offering practical guidance on how to use different methodologies, while situating the methods in the context of critical evaluations of previously published research. Providing a complete overview of media research methods while encouraging students to develop their own intellectual frameworks, this book is invaluable for undergraduates, postgraduates, novice and more experienced researchers of media, communication and journalism.

Research Methods And The New Media

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Author : Frederick Williams
language : en
Publisher: Simon and Schuster
Release Date : 1988-09-26

Research Methods And The New Media written by Frederick Williams and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 1988-09-26 with Business & Economics categories.

The "new media" -- interactive videodiscs, telecommunications, computers, VCRs, teletext systems, and more -- present researchers with new challenges when it comes to studying practical applications or theoretical effects. This valuable volume aids researchers in first recognizing the special qualities of interactivity, demassification, and asynchroneity that the new media have created and to instruct professional researchers and students in alternative research methods, multiple methods, and the triangulation of results. For the first time, a variety of methods are examined as they apply to new media research, including mathematical modeling, controlled experiments, quasiexperiments, surveys, longitudinal studies, field studies, archival and secondary research, futures research and forecasting, content analysis, case studies, and focus groups. Whether the problem to be researched is as focused as considering the cost-benefit for a school wishing to adopt computers in the classroom or as wide-ranging as determining the effects of video games on child socialization, this up-to-date and thorough guide alerts researchers to the pitfalls of traditional methodology and offers a firm foundation upon which they can build reliable, accurate projects able to produce sound results.

Media And Communication Research

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Author : Arthur Asa Berger
language : en
Publisher: SAGE
Release Date : 2000-03-21

Media And Communication Research written by Arthur Asa Berger and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000-03-21 with Computers categories.

In this book, Arthur Asa Berger combines a practical focus, the use of numerous examples, a step-by-step approach, and humour to examine both qualitative and quantitative research methods in media and communication research.

Qualitative Research Methods For Media Studies

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Author : Bonnie Brennen
language : en
Publisher: Routledge
Release Date : 2012-11-12

Qualitative Research Methods For Media Studies written by Bonnie Brennen and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-11-12 with Social Science categories.

This book introduces the essential qualitative methods used in media research, with an emphasis on integrating theory with practice. Each method is introduced through step-by-step instruction on conducting research and interpreting research findings, alongside in-depth discussions of the historical, cultural, and theoretical context of the particular method and case studies drawn from published scholarship. This text is a comprehensive and accessible introduction to qualitative methods, ideal for media and mass communication research courses.

Doing Media Research

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Author : Susanna Hornig Priest
language : en
Publisher: SAGE
Release Date : 2010

Doing Media Research written by Susanna Hornig Priest and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Language Arts & Disciplines categories.

Comprehensive and comprehensible, Doing Media Research is an accessible introduction to both qualitative and quantitative methods in media communication. Written in a straightforward and engaging style, this text takes the student through media research step-by-step. In order to provide students with a thorough understanding of the purpose and theories behind the various methodological approaches, the text is divided into four distinct sections: Part One lays out the foundations to each approach, Part Two describes the types of research questions and data collection required, Part Three details a range of quantitative approaches, and Part Four examines qualitative methods. Author Susanna Priest concludes with a discussion of special considerations for current media research including the feminist contribution, international and intercultural perspectives and new media technology. She also invites the reader to tackle issues such as ethics, objectivity, and the interpretation of data. Useful exercises are provided at the end of each chapter and there is a glossary which defines key terms and concepts.

The Sage Handbook Of Social Media Research Methods

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Author : Luke Sloan
language : en
Publisher:
Release Date : 2022

The Sage Handbook Of Social Media Research Methods written by Luke Sloan and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022 with Data mining categories.

Mass Media Research

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Author : Roger D. Wimmer
language : en
Publisher: Wadsworth Publishing Company
Release Date : 2000

Mass Media Research written by Roger D. Wimmer and has been published by Wadsworth Publishing Company this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Business & Economics categories.

This text begins with an overview of mass communication research and ethics of research. It then explores each major approach to research, including qualitative, content analysis, survey research, longitudinal research, and experimental research. The text continues with a section on data analysis, and concludes with a forward-looking section on research applications, covering such topics as research in print and electronic media as well as on the Internet.

Qualitative Methods In Communication And Media

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Author : Sandra L. Faulkner
language : en
Publisher: Oxford University Press
Release Date : 2023-10-10

Qualitative Methods In Communication And Media written by Sandra L. Faulkner and has been published by Oxford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-10-10 with Psychology categories.

This book is a learning-centered guide to designing, conducting, and evaluating qualitative communication and media research methods. The book introduces and unpacks qualitative communication research method design, analysis, representation, writing, and evaluation, using extended examples and clear discussion. With numerous elements intended to engage students and enrich the learning process, the book provides examples of how to do qualitative and critical analyses, including arts-based and media and textual analyses to understand, describe, and query communication and media research in a variety of communication areas. There is also an extensive discussion of ethics in qualitative research and spotlights with renowned researchers on hot topics in qualitative research.