Marketing Technology
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Marketing Technology
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Author : Ediz Edip Akçay
language : en
Publisher: Kogan Page Publishers
Release Date : 2026-02-03
Marketing Technology written by Ediz Edip Akçay and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2026-02-03 with Business & Economics categories.
Marketing Technology is the ideal textbook for understanding technology-driven marketing strategy in a digital-first world. This textbook provides upper-level undergraduate and postgraduate students with a comprehensive understanding of how innovation shapes marketing strategy and practice in the modern business environment. Blending theory, strategic models and applied insights, this textbook explores the technologies transforming marketing from: artificial intelligence and machine learning to blockchain, automation and augmented, virtual and mixed realities. Students will learn how to use data and critical thinking to deliver measurable impact and build customer trust in an era of continuous digital evolution. Designed for academic alignment, with key terms, key points, exercises, and reflective questions and real-world application, this textbook includes: - Detailed coverage of the historical connection between technology and marketing, big data, neuromarketing, smart devices for enhanced consumer engagement, Internet of Things (IoT) and their role in contemporary marketing strategy - Frameworks for optimizing campaign performance through analytics, automation and return on investment measurement - Ethical perspectives are explored in each chapter highlighting responsible and transparent use of marketing technology - Online lecturer resources include presentation slides Whether studying digital marketing, strategic marketing or marketing management, Marketing Technology by Ediz Edip Akçay, equips students with the expertise and confidence to analyse, apply and innovate with the tools shaping the future of marketing.
Advancing The Marketing Technology Martech Revolution
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Author : Tran, Minh Tung
language : en
Publisher: IGI Global
Release Date : 2024-12-06
Advancing The Marketing Technology Martech Revolution written by Tran, Minh Tung and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-12-06 with Business & Economics categories.
As businesses navigate the rapidly evolving digital landscape, they face the challenge of proactively staying ahead of the curve in their marketing strategies. Consumers today are more tech-savvy than ever and demand personalized experiences, making it imperative for businesses to leverage the latest marketing strategies and technologies to capture their attention. The lack of integration between marketing and technology often hinders businesses from maximizing their marketing efforts and achieving their desired outcomes. Advancing the Marketing Technology (MarTech) Revolution provides a comprehensive roadmap for businesses to embrace and leverage MarTech effectively. This book dives deep into the world of MarTech tools, platforms, and strategies, offering practical insights for businesses to thrive in the digital age. From automation and artificial intelligence to data analytics and personalized experiences, this book showcases how integrating marketing and technology can reshape marketing strategies and drive business growth.
Marketing Technologies
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Author : Elena Simakova
language : en
Publisher: Routledge
Release Date : 2013
Marketing Technologies written by Elena Simakova and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with Business & Economics categories.
Global corporations initiate, join and maintain socio-technological change and hence, alter the ways in which we organize our lives. Demanding significant investment of resources and time, the development and implementation of new technologies on different levels must take into consideration these subtle processes. As such, it is particularly important that we have a greater insight into the practices of hi-tech corporations, in view of the often inflated promises of and concerns about the destiny of technological breakthroughs, especially those promising sizeable economic outcomes and societal transformation. Elena Simakova undertook a lengthy ethnographic study, working alongside marketing managers in a global IT corporation in their Europe, Middle East and Africa (EMEA) headquarters in the UK. Using the experience gained through a close participation in their everyday corporate rituals and routines, her account challenges common perceptions of how corporations make the world think and act with regard to technologies in particular ways. The book contains an interesting case study on the launch of a radio frequency identification (RFID) based solution. Unravelling the construction of expectations, inclusions and exclusions around emerging technologies, this reflexive account also tackles uneasy practical and methodological questions pertinent to corporate ethnography. This book is an essential read for scholars in science and technology studies, economic sociology, anthropology, as well as management and organizational studies and research policy.
Digital Marketing Technologies
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Author : Hashem Aghazadeh
language : en
Publisher: Springer Nature
Release Date : 2024-04-19
Digital Marketing Technologies written by Hashem Aghazadeh and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-04-19 with Business & Economics categories.
This book argues that digital marketing should benefit from emerging technologies to result in sustainable competitive values for businesses in both the digital and physical worlds. It not only explores digital marketing fundamentals, analysis, strategy, practices, and implementation but also explains the applications and relationships of marketing technologies (martechs) with digital marketing; as well as offers several real cases of practicing marketing technologies. It carefully describes how modern businesses offer their value propositions both digitally and physically applying emerging technologies specifically marketing technologies (martechs) and how consumers are using these new technologies particularly artificial intelligence (ChatGPT/ OpenAI). It investigates why consumers are so intrigued and interested in digital relationships, interaction, and shopping experiences. It critically examines and argues that digital marketing has become popular among businesses as they areattempting to serve their customers better by taking advantage of using digital marketing technologies (marketchs).
Corporate Blogging For Dummies
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Author : Douglas Karr
language : en
Publisher: John Wiley & Sons
Release Date : 2010-07-13
Corporate Blogging For Dummies written by Douglas Karr and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-07-13 with Business & Economics categories.
Establish a successful corporate blog to reach your customers Corporate blogs require careful planning and attention to legal and corporate policies in order for them to be productive and effective. This fun, friendly, and practical guide walks you through using blogging as a first line of communication to customers and explains how to protect your company and employees through privacy, disclosure, and moderation policies. Blogging guru Douglas Karr demonstrates how blogs are an ideal way to offer a conversational and approachable relationship with customers. You’ll discover how to prepare, execute, establish, and promote a corporate blogging strategy so that you can reap the rewards that corporate blogging offers. Shares best practices of corporate blogging, including tricks of the trade, what works, and traps to avoid Walks you through preparing a corporate blog, establishing a strategy, promoting that blog, and measuring its success Reviews the legalities involved with a corporate blog, such as disclaimers, terms of service, comment policies, libel and defamation, and more Features examples of successful blogging programs throughout the book Corporate Blogging For Dummies shows you how to establish a corporate blog in a safe, friendly, and successful manner.
Marketing Technology As A Service
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Author : Laurie Young
language : en
Publisher: John Wiley & Sons
Release Date : 2010-05-24
Marketing Technology As A Service written by Laurie Young and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-05-24 with Business & Economics categories.
Despite the fact that vast engineering networks are the foundations of modern society, the services that technology companies provide over them have been a relatively neglected area of study. As a result, marketing in some technology businesses has been depressingly tactical and inconsistent. Marketers with little experience, and even less professional training, run around presenting PowerPoint decks to each other, chasing after the latest fad and throwing erratic, changing activities at the market each quarter. Many work on the unchallenged assumption that markets are fast changing and that customers only want the lowest prices. Yet this industry has liberated human imagination in the internet and convinced the world that they must have a PC and a mobile phone. Now, as a result of profound, relentless, global forces, some of the leading firms and greatest minds in it are at last turning their attention to service. With the advent of ‘cloud computing’ and radical changes in the engineering of some utilities, the marketing of services that are based on a technical infrastructure is about to become as important and sophisticated as in, say, consumer products. This book explores their story and experience. “I really enjoyed the book From Products to Services by Mr Laurie Young. Encouraged by it, Haier accelerated its changeover from a traditional product-driven to a more customer-centric company. This new book Marketing Technology as a Service is another major contribution to technology companies for the cultivation of service needs worldwide.” – Mr Zhang Ruimin, CEO and Chairman, Haier Group, Beijing “Young and Burgess describe a shift in mindset and pragmatic techniques that are quite doable – Rae Sedel, MD, Global Technology Practice, Russell Reynolds Associates. “This book provides practical and insightful advice on how to use services to turn technology into value add solutions for real people – Rudy Provoost, CEO, Philips Lighting “Business leaders in India have been remarkably successful at offering technology based services like outsourcing across the world. Currently worth $60 billion, they intend to reach $300 billion by 2020. To succeed, the Indian business community must offer new value propositions and adapt to emerging trends, like cloud computing. Burgess and Young have put together the first comprehensive and practical guide for business leaders to meet their challenges of exponential growth.” – Dr Mukesh Aghi, Chairman and CEO, Steria (India)
Building Your Marketing Technology Stack
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Author : David Booth
language : en
Publisher:
Release Date : 2020
Building Your Marketing Technology Stack written by David Booth and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020 with categories.
While digital marketing has matured, it has also become more complex, and marketers need to think of its many components holistically. A marketing technology, or martech, stack is the set of tools that your marketing team uses to plan, execute, and measure all aspects of your digital marketing objectives. With the explosion of new capabilities, vendors, platforms, and technologies in this space, it''s more important than ever to carefully choose your components and build the stack that''s right for your organization. In this course, David Booth walks you through a framework that examines the roles and benefits of each layer in the stack-acquisition through marketing and advertising, digital experiences and clickstream measurement, the back-office functions, and analysis. Learn how these technologies can help you drive engagement, measure results, increase sales, and improve customer relationships. Note: While specific software and platforms aren''t endorsed, you can see how tools such as a customer relationship management system, web analytics, and more work in a successful marketing mix.
Taking Technology To The Market
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Author : Ian Linton
language : en
Publisher: Routledge
Release Date : 2016-04-01
Taking Technology To The Market written by Ian Linton and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-04-01 with Business & Economics categories.
With intensifying competitive activity and continuing budget constraints, technology marketing teams are under pressure to be more accountable and deliver measurable results that demonstrate an effective return on investment. To add to the complexity, the market for technology products and services is global, with continuing growth in both developed and developing territories. Taking Technology to the Market provides a practical guide to the critical success factors in marketing technology. It uses a project-based approach, providing comprehensive guidelines for key strategic and tactical marketing programmes. The book will help you improve your chances of developing a winning marketing programme by providing essential steps to success and insight into best practice. Individual chapters provide self-contained guides to planning specific marketing tasks. The range of tasks covers the most common challenges facing marketing teams in technology companies. The book will help you understand the key success factors for overcoming a range of marketing challenges and give you the tools to put specific programmes into action quickly and effectively. The technology sector is a global business characterised by short product cycles, rapid change, longer-term customer relationships, complex decision-making processes, high levels of collaboration and partnership with customers and the supply chain, diverse channels to market and an emphasis on the value of information. These factors make the marketing of technology products and services a distinct discipline within the overall marketing spectrum to which Taking Technology to the Market is the definitive guide.
Marketing Technology Providers The Ultimate Step By Step Guide
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Author : Gerardus Blokdyk
language : en
Publisher: 5starcooks
Release Date : 2018-12-03
Marketing Technology Providers The Ultimate Step By Step Guide written by Gerardus Blokdyk and has been published by 5starcooks this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-12-03 with categories.
What vendors make products that address the Marketing Technology Providers needs? for example, could a particular task be done more quickly or more efficiently by Marketing Technology Providers? Does the Marketing Technology Providers performance meet the customer's requirements? Will new equipment/products be required to facilitate Marketing Technology Providers delivery, for example is new software needed? What key business process output measure(s) does Marketing Technology Providers leverage and how? Defining, designing, creating, and implementing a process to solve a challenge or meet an objective is the most valuable role... In EVERY group, company, organization and department. Unless you are talking a one-time, single-use project, there should be a process. Whether that process is managed and implemented by humans, AI, or a combination of the two, it needs to be designed by someone with a complex enough perspective to ask the right questions. Someone capable of asking the right questions and step back and say, 'What are we really trying to accomplish here? And is there a different way to look at it?' This Self-Assessment empowers people to do just that - whether their title is entrepreneur, manager, consultant, (Vice-)President, CxO etc... - they are the people who rule the future. They are the person who asks the right questions to make Marketing Technology Providers investments work better. This Marketing Technology Providers All-Inclusive Self-Assessment enables You to be that person. All the tools you need to an in-depth Marketing Technology Providers Self-Assessment. Featuring 674 new and updated case-based questions, organized into seven core areas of process design, this Self-Assessment will help you identify areas in which Marketing Technology Providers improvements can be made. In using the questions you will be better able to: - diagnose Marketing Technology Providers projects, initiatives, organizations, businesses and processes using accepted diagnostic standards and practices - implement evidence-based best practice strategies aligned with overall goals - integrate recent advances in Marketing Technology Providers and process design strategies into practice according to best practice guidelines Using a Self-Assessment tool known as the Marketing Technology Providers Scorecard, you will develop a clear picture of which Marketing Technology Providers areas need attention. Your purchase includes access details to the Marketing Technology Providers self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows your organization exactly what to do next. You will receive the following contents with New and Updated specific criteria: - The latest quick edition of the book in PDF - The latest complete edition of the book in PDF, which criteria correspond to the criteria in... - The Self-Assessment Excel Dashboard, and... - Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation ...plus an extra, special, resource that helps you with project managing. INCLUDES LIFETIME SELF ASSESSMENT UPDATES Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.
Smart Marketing
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Author : Linda Echentille
language : en
Publisher: Allen & Unwin
Release Date : 2002-10-10
Smart Marketing written by Linda Echentille and has been published by Allen & Unwin this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-10-10 with Business & Economics categories.
Need to know the best way to promote your products and services to achieve results? Smart Marketing is a must-read for anyone who is serious about succeeding in business. Get 'marketing smart'. It's not just how well you run your business, but also how you promote it that counts. The best ways to make the most of your marketing dollars are often simple ideas that are quick and easy to implement, and there are lots of options available to you. In Smart Marketing Linda Echentille explains the basics of marketing, in terms that everyone can understand. She combines what she has learned in over 15 years of running successful businesses with practical, cost-effective tips that you can apply to your own small business. Find out how to: *research your customers *create advertising copy *increase the effectiveness of your advertising *write a successful press release *prepare a marketing plan *achieve results without spending a fortune *keeping your business competitive in the marketplace With its wealth of tips, techniques and strategies and real-life case studies showing how they work, Smart Marketing is a one-stop step-by-step guide to promotional success for your business. 'This power-packed book is full of great ideas you can use immediately to boost sales, cut costs and increase profits. A real gem!' -Brian Tracy, Author, Focal Point 'Linda...has reminded me, as she will you, of the simple things that make the difference in successfully marketing your business...the steps she asks you to take are the all-important means to achieve success...' -Tim Shaw, Australia's best salesman