Building Your Marketing Technology Stack
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Building Your Marketing Technology Stack
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Author : David Booth
language : en
Publisher:
Release Date : 2020
Building Your Marketing Technology Stack written by David Booth and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020 with categories.
While digital marketing has matured, it has also become more complex, and marketers need to think of its many components holistically. A marketing technology, or martech, stack is the set of tools that your marketing team uses to plan, execute, and measure all aspects of your digital marketing objectives. With the explosion of new capabilities, vendors, platforms, and technologies in this space, it''s more important than ever to carefully choose your components and build the stack that''s right for your organization. In this course, David Booth walks you through a framework that examines the roles and benefits of each layer in the stack-acquisition through marketing and advertising, digital experiences and clickstream measurement, the back-office functions, and analysis. Learn how these technologies can help you drive engagement, measure results, increase sales, and improve customer relationships. Note: While specific software and platforms aren''t endorsed, you can see how tools such as a customer relationship management system, web analytics, and more work in a successful marketing mix.
B2b Marketing Guidebook Vol 1
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Author : Uwe Seebacher
language : en
Publisher: Springer Nature
Release Date : 2025-07-15
B2b Marketing Guidebook Vol 1 written by Uwe Seebacher and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-07-15 with Business & Economics categories.
In the age of Industry 5.0, predictive intelligence, and accelerated digital transformation, B2B marketing has become the strategic engine of growth and innovation. This first volume of the second significantly updated edition of "B2B Marketing" brings together over 20 international experts to redefine modern marketing across strategy, systems, and structure. Covering topics such as marketing maturity, MarTech, automation, branding, and agile leadership, this volume offers actionable frameworks, forward-looking insights, and real-world case studies from leading organizations like Fynest, Fujitsu, Hapag-Lloyd, and Predictores. Readers will gain a clear understanding of the B2B Marketing Maturity Model, strategic perspectives on predictive intelligence, and best practices for marketing automation. Essential reading for CMOs, business leaders, marketing professionals, consultants, and academics, this book is a strategic blueprint for the next decade of B2B marketing. The transformation starts here.
Building Your Marketing Technology Stack
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Author :
language : en
Publisher:
Release Date : 2016
Building Your Marketing Technology Stack written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016 with categories.
Fine-tune your digital marketing strategy with a well-chosen technology stack. Explore each layer in the stack: marketing and advertising, digital experience and clickstream measurement, back office functions, and analysis.
Digital Sense
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Author : Travis Wright
language : en
Publisher: John Wiley & Sons
Release Date : 2017-01-06
Digital Sense written by Travis Wright and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-01-06 with Business & Economics categories.
Compete in the digital world with pragmatic strategies for success Digital Sense provides a complete playbook for organizations seeking a more engaged customer experience strategy. By reorganizing sales and marketing to compete in today's digital-first, omni-channel environment, you gain newfound talent and knowledge from the resources already at hand. This book provides two pragmatic frameworks for implementing and customizing a new marketing operating system at any size organization, with step-by-step roadmaps for optimizing your customer experience to gain a competitive advantage. The Experience Marketing Framework and the Social Business Strategy Framework break down proven methods for exceeding the expectations customers form throughout the entirety of the buying journey. Customizable for any industry, sector, or scale, these frameworks can help your organization leap to the front of the line. The evolution of marketing and sales demands a revolution in business strategy, but realizing the irrelevance of traditional methods doesn't necessarily mean knowing what comes next. This book shows you how to compete in today's market, with real-world frameworks for implementation. Optimize competitive advantage and customer experience Map strategy back to business objectives Engage customers with a pragmatic, proven marketing system Reorganize sales and marketing to fill talent and knowledge gaps Today's customer is savvy, with more options than ever before. It's critical to meet them where they are, and engagement is the cornerstone of any cohesive, effective strategy. The technological revolution has opened many doors for marketing and sales, but the key is knowing what lies behind each one—what works for your competitor may not be right for you. Digital Sense cuts through the crosstalk and confusion to give you a solid strategy for success.
B2b Marketing
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Author : Uwe G. Seebacher
language : en
Publisher: Springer Nature
Release Date : 2021-05-03
B2b Marketing written by Uwe G. Seebacher and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-05-03 with Business & Economics categories.
This unique book comprehensively presents the current state of knowledge, theoretical and practical alike, in the field of business-to-business (B2B) marketing. More than 30 of the best and most recognized B2B marketers address the most relevant theoretical foundations, concepts, tried and tested approaches and models from entrepreneurial practice. Many of those concepts are published for the first time ever in this book. The book not only builds on the existing classic literature for industrial goods marketing but also – and much more importantly – finally closes the gap towards the rapidly growing ecosystem of modern B2B marketing terms, instruments, products, and topics. Technical terms such as Account-Based Marketing, Buyer Journey, ChatBots, Content AI, Marketing Automation, Marketing Canvas, Social Selling, Touchpoint Sensitivity Analysis, and Predictive Intelligence are explained and examined in detail, especially in terms of their applicability and implementation. The book as a whole reflects the B2B marketing journey so that the readers can directly connect the content to their own experience and use the book as a guide in their day-to-day work for years to come.
The Marketing Performance Blueprint
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Author : Paul Roetzer
language : en
Publisher: John Wiley & Sons
Release Date : 2014-07-23
The Marketing Performance Blueprint written by Paul Roetzer and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-07-23 with Business & Economics categories.
Discover what's possible when the art and science of marketing collide The Marketing Performance Blueprint is an actionable and innovative guide to unlocking your potential as a marketer and accelerating success for your business. With an eye toward the marketing industry's rapid evolution, this book focuses on the processes, technologies, and strategies that are redefining the marketing environment. Step by step, you will learn how to build performance-driven organizations that exceed ROI expectations and outpace the competition. Companies are demanding a more technical, scientific approach to marketing, and this guide provides the key information that helps marketing professionals choose the right tools and recruit the right talent to more effectively build brand, generate leads, convert sales, and increase customer loyalty. Marketers are facing increased pressure to connect every dollar spent to bottom-line results. As the industry advances, the tremendous gaps in talent, technology, and strategy leave many professionals underprepared and underperforming. The Marketing Performance Blueprint helps bridge those gaps: Align marketing talent, technology, and strategy to reach performance goals Drive digital marketing transformation within your organization Recruit, train, and retain a modern marketing team Propel growth through digital-savvy marketing agency partners Adapt more quickly to marketing technology advancements Create connected customer experiences Turn marketing data into intelligence, and intelligence into action Devise integrated marketing strategies that deliver real business results The marketers who will redefine the industry in the coming months and years will never stop challenging conventional knowledge and solutions. Whether in terms of evolved talent, advanced technology, or more intelligent and integrated strategies, these driven professionals will be in demand as the pioneers of the new marketing era. The Marketing Performance Blueprint helps marketers blaze a trail of their own by providing a roadmap to success.
Attack Your Stack
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Author : Anita J. Brearton
language : en
Publisher:
Release Date : 2018-11-02
Attack Your Stack written by Anita J. Brearton and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-11-02 with categories.
Attack Your Stack offers practical advice and best practices for marketers that are working to build, manage or evolve marketing technology stacks. Suitable for both marketing stack novices and experts, this workbook leverages insights gained from hundreds of actual stacks and the processes of some of the most successful companies across the B2B and B2C spectrum.
First Party Data Activation
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Author : Alina D. Magauova
language : en
Publisher: Simon and Schuster
Release Date : 2025-07-29
First Party Data Activation written by Alina D. Magauova and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-07-29 with Computers categories.
Take a new approach to digital marketing based on transparency, relevance, and delivering real value to your audience. First-Party Data Activation shows you how to transform general user data into a deep understanding of who your customers are, what resonates with them, and where to focus your marketing efforts. You'll discover how to effectively collect, analyze, and act on data from direct customer interactions--all with your user's consent. In First-Party Data Activation you will learn how to: Transition away from third-party cookies and point solutions Modernize and unify your marketing technology with data lakehouses and composable CDPs Build sustainable and privacy-compliant data collection strategies Hyper-personalization and collaboration using generative AI and data clean rooms Embed transparency, consent, and data ethics in your marketing process Drive faster marketing operations to achieve higher growth for your company The future of marketing lives in first-party data--and this book is your key to unlocking its full potential. More than a manual, First-Party Data Activation is a strategic guide to navigating the complex data landscape with confidence, ethics, and unprecedented strategic insight. About the Technology Website clicks and interactions, customer purchase history and contact data, email opens and unsubs, and other data you collect directly from your customers is pure gold for modern digital marketing. This first-party data tells you exactly who your customers are and what resonates with them. In this book, you'll learn how to transition from cookies and other third-party tools toward sustainable and privacy-compliant data-driven marketing. About the Book First Party Data Activation introduces techniques to collect and act on first-party data to drive growth--all with your customer's consent. You'll start with the basics of privacy-centric marketing, including the evolving regulations around data collection and usage. Then, you'll explore concrete techniques for gathering, storing, and analyzing first-party data to level up targeting and personalization, including how to use AI agents and applications effectively. Along the way, you'll also develop a first-party data platform that provides a clear view of your customers to your marketing tools and teams. What's Inside Transparency, consent, and data ethics in your marketing Modernize marketing technology with data lakehouses and composable CDPs Hyper-personalize messaging using AI and data clean rooms Achieve higher growth for your company About the Reader For marketing professionals who want to maximize their data's potential. About the Authors Alina D. Magauova is the founder of Segment360, a brand strategist and a product marketing leader. Oscar Kennis is the founder of OPSangels Consultancy and has over two decades of experience in the technology sector. David H. Joosten is the co-founder of GrowthLoop and a former Google marketer. Quotes Visionary and deeply practical. - Carrie Tharp, Google This isn't a trend--it's a shift. If you're not compounding growth with first-party data and agentic AI, you're already behind. A must-read! - Chris O'Neill, GrowthLoop A powerful guide for marketing activation on Snowflake. - Sridhar Ramaswamy, Snowflake A strategic playbook for activating first-party data. - Jim Lecinski, Northwestern University's Kellogg School of Management Timely, strategic, and actionable advice. Read it and use it. - Frank Cespedes, Harvard Business School.
Behavioral Marketing
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Author : Dave Walters
language : en
Publisher: John Wiley & Sons
Release Date : 2015-08-24
Behavioral Marketing written by Dave Walters and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-08-24 with Business & Economics categories.
Grow revenue by leveraging behavioral marketing during your next campaign Behavioral Marketing guides you in using relatively new marketing tactics to grow revenue and create process efficiencies. An incredibly valuable text, this book defines the key principles of behavioral marketing—including customer journey mapping, channel-level planning, data capture and hygiene, campaign creation, delivery best practices, and measurement/optimization—and shows you how to fix highly inefficient processes while implementing your next marketing initiative. Within the pages of this resource are the secrets to improving processes and becoming more 'revenue predictable'—things that benefit businesses in virtually any industry. Additionally, this book provides you with case studies that spotlight the successes and challenges experienced by other marketing pros, and offer up key lessons to assist you in sharing their triumphs and avoiding their pitfalls. Behavioral marketing, a term first coined in 2008, has become increasingly important as digital marketing tactics have becoming increasingly popular. This particular facet of marketing focuses on responding to the actions, clicks, and behaviors of both current and prospective customers—and allows you to use this data to adapt your marketing efforts to customer preferences. The results of this dynamic marketing approach are often a more predictable revenue stream and a more efficient marketing department, both of which any business would welcome! Understand the key principles of behavioral marketing Create a more 'revenue predictable' business environment Examine case studies across multiple industries Discover how to achieve revenue growth and process efficiencies with the right behavioral marketing tactics Behavioral Marketing is a unique resource that brings value and insight to all marketing professionals using digital marketing tactics.
The Next Cmo
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Author : Peter Mahoney
language : en
Publisher: Archway Publishing
Release Date : 2020-08-25
The Next Cmo written by Peter Mahoney and has been published by Archway Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-08-25 with Business & Economics categories.
The world is changing and so is the marketing profession. CMOs and the next generation of marketing leaders need to read this book to develop a strategy for ensuring operational excellence to achieve their goals. This book will provide a best practices approach for forming your marketing goals, creating a strategy, building a plan, crafting impactful campaigns, optimizing budgetary spending, and measuring true ROI. This book provides models, practical approaches, and templates to help the reader structure their own marketing strategy.