Services Marketing Management
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Principles Of Service Marketing And Management
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Author : Christopher H. Lovelock
language : en
Publisher:
Release Date : 1999
Principles Of Service Marketing And Management written by Christopher H. Lovelock and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with Business & Economics categories.
The authors show that different categories of services face distinctive marketing problems and encourage students to analyse useful parallels across a range of service industries. Examples cited include EuroDisney, Singapore Airlines & British Telecom.
Services Marketing And Management
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Author : Balaji B.
language : en
Publisher: S. Chand Publishing
Release Date : 2002
Services Marketing And Management written by Balaji B. and has been published by S. Chand Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Business & Economics categories.
Concept Of Service | Service Characterristics | Service Expectations | The Service Product | Service Location | Pricing For Services | Promotion Services | The Service Process| Physical Evidence | People And Services | Internal Versus External Marketing |
Services Marketing Management
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Author : Hans Kasper
language : en
Publisher: Wiley
Release Date : 2006-05-26
Services Marketing Management written by Hans Kasper and has been published by Wiley this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-05-26 with Business & Economics categories.
In order to deliver excellent service quality, it is critical to understand, create and deliver real value to all stakeholders. The second edition of Services Marketing Management has been thoroughly revised and restructured to provide the students with an overview of services marketing from this clear strategic orientation. It includes: A linking of five core guiding principles: market orientation, assets and capabilities, characteristics of services, internationalization and the value concept New coverage of electronic services Many 'Service Practice' boxes, featuring examples from all of the world End of chapter review questions and practical assignments Full length cases at the end of the book with accompanying exercises "This is a welcome second edition, firmly establishing it as a leading international text on strategic services marketing. Though completely revised, it retains the unique focus of the original on care for the individual and the understanding, creation and delivery of value to customers, with the authors bringing their topic vividly to life through numerous international examples. Clearly written and logically structured, it will be an invaluable resource for services marketing and management courses at all levels." —Professor Graham Hooley, Aston Business School "An up-to-date, comprehensive and truly global treatment of services marketing management with new insights for every reader." —Leonard L. Berry, Distinguished Professor of Marketing, Mays Business School and author of Discovering the Soul of Service "This book is a very valuable addition to the services marketing literature. Its logical structure and clarity of expression will make it extremely appealing to students and lecturers." —Steve Oakes, University of Liverpool "This is a must for students, teachers and practitioners in services marketing." —Kjell Grønhaug, Norwegian School of Economics and Business Administration "This is an academically rigorous text with a strong European focus – excellent." —Jill Brown, Portsmouth Business School "Services Marketing Management: a comprehensive and completely up-to-date book based on an excellent combination of modern theory and actual practice." —Peter Leeflang, Frank M. Bass Professor of Marketing, University of Groningen and Professor at Johann Wolfgang Goethe University at Frankfurt am Main "This excellent textbook has got what it strongly deserved: a second edition. I particularly appreciate: the consequent focus on market and customer orientation the integration of business-to-business services the overarching HRM perspective and the refined didactic approach not self-evident in other service management textbooks What a service for the reader!" —Bernd Günter, Heinrich-Heine Universität, Düsseldorf
Handbook Of Services Marketing And Management
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Author : Teresa Swartz
language : en
Publisher: SAGE Publications
Release Date : 1999-11-19
Handbook Of Services Marketing And Management written by Teresa Swartz and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999-11-19 with Business & Economics categories.
"What a rarity to see a who′s who of thought leaders on any subject create original material for an anthology. It′s a real collegial tribute to Teresa A. Swartz and Dawn Iacobucci that they have been able to assemble such a treasure of original material—including some of the last from our late friend and colleague, Eric Langeard—on topics important to services marketing and management." —James Heskett, Harvard Business School "The Handbook of Services Marketing and Management provides an excellent introduction to the topics and issues that define service marketing today. Editors Swartz and Iacobucci have recruited many of the leading names in service research to write the chapters in the book, ensuring that the Handbook will be a valuable reference for years to come." —Roland T. Rust, Journal of Service Research "This Handbook contains an impressive collection of cutting-edge contributions that should be of keen interest to service researchers and practitioners. It represents some of the best and most recent thinking on a wide range of service topics." —A. Parasuraman, University of Miami, FL "Service business today constitute the largest sector in advanced economies. This new Handbook provides a wealth of stimulating ideas and guidelines for improving the quality and effectiveness of service offerings." —Philip Kotler, S.C. Johnson & Son Distinguished Professor of International Marketing, Northwestern University "Services, because of their intangibility, variability, and perishability, call for management and marketing skills of a high order. This new Handbook belongs in the working library of managers charged with managing and marketing the service offerings of hotels, restaurant chains, airlines, telecommunications companies, entertainment companies, professional services firms, and countless other services industries." —Philip Kotler, S.C. Johnson & Son Distinguished Professor of International Marketing, Northwestern University Despite the growth in services research and the dominance of services in the world economy, no one book has emerged as a comprehensive guide for researchers and professionals–until now! The Handbook of Services Marketing and Management presents state-of-the-art perspectives in the foundations of services, while simultaneously challenging and expanding current services practices. Editors Teresa A. Swartz and Dawn Iacobucci invited the world′s leading experts on services marketing and management to author individual chapters. The result is an experienced, international, eclectic, and cross-disciplinary mix of authors, all contributing cutting-edge material on the frontiers of service research. This handbook includes a unique mix of both in-depth chapters as well as shorter, more focused "mini" chapters, which treat emerging issues in the field of services. This structure makes the Handbook the most thorough reference possible. The Handbook of Services Marketing and Management should have a place on the bookshelves of every academic, graduate student, and professional in the critical area of services.
Services Marketing Management
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Author : Hans Kasper
language : en
Publisher:
Release Date : 1999-07-27
Services Marketing Management written by Hans Kasper and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999-07-27 with Business & Economics categories.
Services Marketing Management An International Perspective Services Marketing Management provides students with an understanding of services marketing in an international context. Based on the authors' views about the essence of marketing in concepts such as market orientation, long-term relationships, quality and, ultimately, satisfaction, this unique book includes the latest developments in Europe, Northern America and Australasia. The text is built around four themes: * The fundamentals of services marketing management * A new classification of services based on an extensive overview of existing classifications * The definition of four new types of services * The increasing trend to the internationalization of services The benefits of this book are threefold, the reader will: have an understanding of services marketing management in both a national and an international context; be able to manage a market-oriented service organization; and be able to deliver excellent service quality leading to long-term relationships with customers and employees. Numerous examples illustrate key points discussed in the text and each chapter concludes with a case study.
Managing Services Marketing
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Author : John E. G. Bateson
language : en
Publisher: Harcourt Brace College Publishers
Release Date : 1999
Managing Services Marketing written by John E. G. Bateson and has been published by Harcourt Brace College Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with Business & Economics categories.
This study covers coverage of key topics in services marketing such as marketing, organizational behaviour, operations management, and strategy literature. It also examines ethical and international issues in services marketing.
Services Marketing
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Author : Christo Boshoff
language : en
Publisher: Juta and Company Ltd
Release Date : 2009-07-11
Services Marketing written by Christo Boshoff and has been published by Juta and Company Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-07-11 with Business & Economics categories.
As the primary focus of the global economy has moved from agriculture to manufacturing to services-dominated economies, the realisation that we are all in services has finally dawned. Services marketing has developed, as a result, and is now a well-established sub-discipline of marketing, with its own theories and body of knowledge. This volume deals with the unique difficulties of marketing what is essentially an intangible entity and focuses on the most contemporary debates, research and managerial demands in this particular, but very challenging, business domain. The text covers issues of importance to all service marketers, including: Service Quality; Customer Expectations & Perceptions; Creating Value for the Customer; Service Architecture; Pricing Imperatives; Demand Management; Building Customer Relationships & Loyalty; Integrated Service Marketing Communications; Service Recovery Strategies.
Services Marketing Integrating Customer Focus Across The Firm
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Author : Valarie A. Zeithaml
language : en
Publisher: McGraw-Hill Education
Release Date : 2017-03-13
Services Marketing Integrating Customer Focus Across The Firm written by Valarie A. Zeithaml and has been published by McGraw-Hill Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-03-13 with Business & Economics categories.
Zeithaml's Services Marketing introduces readers to the vital role that services play in the economy and its future. Services dominate the advanced economies of the world, and virtually all companies view services as critical to retaining their customers. The seventh edition maintains a managerial focus by incorporating company examples and strategies for addressing issues in every chapter, emphasizing the knowledge needed to implement service strategies for competitive advantage across industries. New research references and examples in every chapter include increased coverage of new business model examples such as Airbnb, Uber, OpenTable, Mint/Intuit, and others, alongside greater emphasis on technology, digital and social marketing, Big Data, and data analytics as a service. The longer cases have been removed from the 7e. View Table of Contents and Features below for more information.
Services Marketing Management
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Author : Peter Mudie
language : en
Publisher: Routledge
Release Date : 2006
Services Marketing Management written by Peter Mudie and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Business & Economics categories.
This text provides a practical approach to the service industry, with a specific focus on the management and marketing elements. It includes pedagogical features such as exercises and mini cases to consolidate learning and make it student friendly and is suitable for students on marketing, business, and hospitality courses.
Services Marketing
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Author : Ravi Shanker
language : en
Publisher: Excel Books India
Release Date : 2002
Services Marketing written by Ravi Shanker and has been published by Excel Books India this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Business & Economics categories.
Services Marketing: Text & Readings is an anthology of original works of corporate leaders from the India Services Sector. In addition, a detailed section deals with the conceptual issues of services marketing.The organization of the book is as follows:Services Marketing: Concep-tual Issues Understanding Services Phenomenon, Role of Services in Economy, Services Characteristics and Marketing Implications, Marketing Mix in Services: The Traditional 4Ps, Extended Marketing Mix for Services, Differentiation Strategies, Demand Management and Productivity, Services Quality, Services Strategies Sector Specific Marketing: Challenges and Practices Tourism and Travel Services, Transportation and Logistics Services, Financial Services, Information Technology and Communication Services, Media Services, Health Care Services, Professional Services, Educational and Extension Services, Public Services