Marketing High Technology Services
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Marketing High Technology Services
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Author : Colin V. Sowter
language : en
Publisher: Gower Publishing, Ltd.
Release Date : 2000
Marketing High Technology Services written by Colin V. Sowter and has been published by Gower Publishing, Ltd. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Business & Economics categories.
Along the way, Dr Sowter provides detailed guidance on key issues such as identifying your unique selling proposition, setting optimal prices, dealing with competition and ensuring the maximum impact from your promotional literature, proposals and exhibition stands. He proceeds by asking questions, and the answers he supplies are practical and often based on personal experience. The text is supported throughout by illustrations, "real life" examples, checklists and model formats. Each chapter includes exercises and action plans to help readers put the author's ideas to work in their own organizations.
Marketing High Technology Services
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Author : Colin Sowter
language : en
Publisher: Routledge
Release Date : 2018-02-06
Marketing High Technology Services written by Colin Sowter and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-02-06 with Social Science categories.
This title was first published in 2000: An examination of how marketing concepts and practices can be applied to generate profitable growth in the high-tech service sector. Part One looks at the implications of becoming market-led. Part Two explains how to use the various methods of communication to best effect. Finally Part Three examines the role of business development, including research, innovation and planning. Along the way, Dr Sowter provides detailed guidance on key issues such as identifying your unique selling proposition, setting optimal prices, dealing with competition and ensuring the maximum impact from your promotional literature, proposals and exhibition stands. He proceeds by asking questions, and the answers he supplies are practical and often based on personal experience. The text is supported throughout by illustrations, "real life" examples, checklists and model formats. Each chapter includes exercises and action plans to help readers put the author's ideas to work in their own organizations.
Marketing Of High Technology Products And Innovations
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Author : Jakki J. Mohr
language : en
Publisher: Pearson Prentice Hall
Release Date : 2010
Marketing Of High Technology Products And Innovations written by Jakki J. Mohr and has been published by Pearson Prentice Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Business & Economics categories.
This title provides a thorugh overview of the issues high-tech marketers must address, and provides a balance between conceptual discussions and examples; small and big business; products and services; and consumer and business-to-business marketing contexts.
Essentials Of Marketing High Technology
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Author : William L. Shanklin
language : en
Publisher: Lexington Books
Release Date : 1987-01-01
Essentials Of Marketing High Technology written by William L. Shanklin and has been published by Lexington Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 1987-01-01 with Technology & Engineering categories.
To learn more about Rowman & Littlefield titles please visit us at www.rowmanlittlefield.com.
Marketing Of High Technology Products And Innovations
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Author : Mohr
language : en
Publisher: Pearson Education India
Release Date : 2006-09
Marketing Of High Technology Products And Innovations written by Mohr and has been published by Pearson Education India this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-09 with categories.
The Marketing Of Technology Intensive Products And Services
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Author : Patrick Corsi
language : en
Publisher: John Wiley & Sons
Release Date : 2013-03-04
The Marketing Of Technology Intensive Products And Services written by Patrick Corsi and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-03-04 with Business & Economics categories.
This book provides the basic models applicable to, and the applicable methods for, the profitable use and marketing of advanced technology. It provides a guide to developing and administering marketing plans, conducting market research, searching for and managing partners, tapping capital for innovation, scoping adequate pricing methods, managing intellectual property rights and selling and distributing products and services. It also shows how to develop formatted business plans which will prove attractive to investors. It is rare that technology professionals fully understand the esoteric world of marketing and, similarly, few marketers are familiar with advanced technology. As such, this title is uniquely focused on the critical technology/market interface and provides an executive introduction to the competitive marketing of products and services. Modern managers and technology professionals who need to understand marketing in technology-intensive business worlds will find this an indispensable source of information.
Managing Complexity In High Technology Organizations
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Author : Mary Ann Young Von Glinow
language : en
Publisher:
Release Date : 1990
Managing Complexity In High Technology Organizations written by Mary Ann Young Von Glinow and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1990 with Business & Economics categories.
High technology--which accounts for a rapidly growing section of the global workforce--presents a different set of management problems than have usually been encountered by traditional industry. In this book, Von Glinow, Mohrman, and their expert contributors discuss the reasons for this difference and define new organizational forms for global high technology management. Propounding a revolutionary approach to high technology management issues, they explore management teams, high velocity environments, and high technology marketing, as well as human resource considerations, including team interdependence, compensation, and culture clash.
High Technology Market Place Directory
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Author :
language : en
Publisher:
Release Date : 1992
High Technology Market Place Directory written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1992 with Biotechnology categories.
New Serial Titles
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Author :
language : en
Publisher:
Release Date : 1986
New Serial Titles written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1986 with Periodicals categories.
A union list of serials commencing publication after Dec. 31, 1949.
Proceedings Managing The High Technology Firm
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Author : Luis R. Gomez-Mejia
language : en
Publisher:
Release Date : 1988
Proceedings Managing The High Technology Firm written by Luis R. Gomez-Mejia and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1988 with High technology industries categories.