Marketing Analytics Using Excel
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Marketing Analytics Using Excel
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Author : Rahul Pratap Singh Kaurav
language : en
Publisher: SAGE Publications Limited
Release Date : 2025-03-15
Marketing Analytics Using Excel written by Rahul Pratap Singh Kaurav and has been published by SAGE Publications Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-03-15 with Business & Economics categories.
Marketing Analytics Using Excel is the essential introduction to data-driven marketing, which simplifies complex concepts and offers practical, real-world applications. This comprehensive yet accessible guide encourages an in-depth understanding of marketing analytics, from fundamental topics and basic Excel functions to more advanced topics such as AI and predictive analytics. Packed with practical examples and easy-to-follow, fully worked problems which demonstrate how theoretical concepts are applied in real-world situations, this book also includes: • Industry case studies from leading companies like Zappos, Amazon, Netflix, and Spotify, providing insights into how marketing analytics is applied in various industries. • Exercises, activities and discussion questions to reinforce learning. • A focus on open access tools and career prospects which encourages readers to develop further. This no-nonsense guide minimises the intimidation factor of complex formulas and instead focuses on practical, real-world applications, making it essential reading for Marketing students and anyone looking to upskill. Dr Rahul Pratap Singh Kaurav is Associate Professor at FORE School of Management, New Delhi, India. Dr Asha Thomas is an Assistant Professor at Wroclaw University of Science and Technology (WUST), Poland.
Marketing Analytics
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Author : Wayne L. Winston
language : en
Publisher: John Wiley & Sons
Release Date : 2014-01-08
Marketing Analytics written by Wayne L. Winston and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-01-08 with Computers categories.
Helping tech-savvy marketers and data analysts solve real-world business problems with Excel Using data-driven business analytics to understand customers and improve results is a great idea in theory, but in today's busy offices, marketers and analysts need simple, low-cost ways to process and make the most of all that data. This expert book offers the perfect solution. Written by data analysis expert Wayne L. Winston, this practical resource shows you how to tap a simple and cost-effective tool, Microsoft Excel, to solve specific business problems using powerful analytic techniques—and achieve optimum results. Practical exercises in each chapter help you apply and reinforce techniques as you learn. Shows you how to perform sophisticated business analyses using the cost-effective and widely available Microsoft Excel instead of expensive, proprietary analytical tools Reveals how to target and retain profitable customers and avoid high-risk customers Helps you forecast sales and improve response rates for marketing campaigns Explores how to optimize price points for products and services, optimize store layouts, and improve online advertising Covers social media, viral marketing, and how to exploit both effectively Improve your marketing results with Microsoft Excel and the invaluable techniques and ideas in Marketing Analytics: Data-Driven Techniques with Microsoft Excel.
Marketing Analytics And Data Driven Decision Making
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Author : Dr.D.Mehala
language : en
Publisher: SK Research Group of Companies
Release Date : 2025-12-14
Marketing Analytics And Data Driven Decision Making written by Dr.D.Mehala and has been published by SK Research Group of Companies this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-12-14 with Business & Economics categories.
Dr.D.Mehala, Guest Lecturer, Department of Commerce, Alagappa Goverment Arts College, Karaikudi, Tamil Nadu, India. Dr.G.Nedumaran, Professor, Department of Commerce, Alagappa University, Karaikudi, Tamil Nadu, India.
Marketing Analytics
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Author : Wayne L. Winston
language : en
Publisher: John Wiley & Sons
Release Date : 2014-01-13
Marketing Analytics written by Wayne L. Winston and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-01-13 with Computers categories.
Helping tech-savvy marketers and data analysts solve real-world business problems with Excel Using data-driven business analytics to understand customers and improve results is a great idea in theory, but in today's busy offices, marketers and analysts need simple, low-cost ways to process and make the most of all that data. This expert book offers the perfect solution. Written by data analysis expert Wayne L. Winston, this practical resource shows you how to tap a simple and cost-effective tool, Microsoft Excel, to solve specific business problems using powerful analytic techniques—and achieve optimum results. Practical exercises in each chapter help you apply and reinforce techniques as you learn. Shows you how to perform sophisticated business analyses using the cost-effective and widely available Microsoft Excel instead of expensive, proprietary analytical tools Reveals how to target and retain profitable customers and avoid high-risk customers Helps you forecast sales and improve response rates for marketing campaigns Explores how to optimize price points for products and services, optimize store layouts, and improve online advertising Covers social media, viral marketing, and how to exploit both effectively Improve your marketing results with Microsoft Excel and the invaluable techniques and ideas in Marketing Analytics: Data-Driven Techniques with Microsoft Excel.
Applied Marketing Analytics Using Python
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Author : Gokhan Yildirim
language : en
Publisher: SAGE Publications Limited
Release Date : 2025-03-29
Applied Marketing Analytics Using Python written by Gokhan Yildirim and has been published by SAGE Publications Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-03-29 with Business & Economics categories.
Gain a thorough grounding in marketing analytics using Python with this practical guide which balances applied analytics tools with marketing theory.
Principles Of Marketing Analytics
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Author : Ijeoma Onwumere
language : en
Publisher: Kogan Page Publishers
Release Date : 2026-02-03
Principles Of Marketing Analytics written by Ijeoma Onwumere and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2026-02-03 with Business & Economics categories.
This practical undergraduate textbook is ideal for understanding data-driven, analytical marketing skills. Principles of Marketing Analytics is an introductory textbook for undergraduate and postgraduate marketing students. Ijeoma Onwumere takes readers from foundational principles to applied insights of marketing analytics, developing the analytical mindset and confidence to make evidence-based marketing decisions. This textbook explains how data drives segmentation, targeting, campaign optimization, and forecasting, bridging marketing theory with analytical practice. Students will learn to collect, analyse and interpret data and explore how technologies such as machine learning and generative AI are transforming the discipline. Designed for both classroom learning and independent study, this textbook aligns with undergraduate modules in marketing analytics and digital marketing. It includes: - Frameworks including AIDA Model (Awareness, Interest, Desire, Action), CRO (conversion rate optimization) and TBL (triple bottom line) for applying analytics to marketing challenges - Real-world examples from Netflix, Walmart, Airbnb, Sephora, Nike and more that connect theory and practice and shows how data-driven insights power measurable impact - Exercises, discussion questions, and chapter summaries to consolidate learning - Key terms list and key learning points for quick review - Online resources for lecturers, including slides and a teaching guide Whether studying marketing analytics or preparing for a data-informed career, Principles of Marketing Analytics equips students with the skills to make confident, data-driven marketing decisions.
Marketing Analytics Manual
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Author : V Vinoth Balaji
language : en
Publisher: Independently Published
Release Date : 2023-11-17
Marketing Analytics Manual written by V Vinoth Balaji and has been published by Independently Published this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-11-17 with categories.
This lab manual envisages comprehensive exercises on marketing analytics using Excel and PowerBI. It surfaces basic exercises which provide hands-on experience in the field of Marketing and instruments to devise strategic decision making. This lab manual is designed to fit your needs, whether you are a business student looking for real-world experience, a marketing professional looking to improve your analytical abilities, or an entrepreneur trying to make well-informed decisions. Because of its progressive structure, users with different levels of expertise can all benefit from a smooth learning process. Thus, this manual is helpful for academic as well as for corporate endurance in marketing analytics. The Lab Manual for Marketing Analytics In the process of learning the craft of marketing analytics, Power BI is a companion, not just a guide. This manual furnishes readers with the necessary abilities to manoeuvre through the intricacies of the contemporary marketing environment by merging theoretical ideas with hands-on implementations, thereby promoting a new phase of success based on data. Start your educational journey now, and allow Power BI's capabilities to change the way you see marketing analytics.
Applied Marketing Analytics Using R
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Author :
language : en
Publisher:
Release Date :
Applied Marketing Analytics Using R written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Data Analytics For Marketing
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Author : Guilherme Diaz-Bérrio
language : en
Publisher: Packt Publishing Ltd
Release Date : 2024-05-10
Data Analytics For Marketing written by Guilherme Diaz-Bérrio and has been published by Packt Publishing Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-05-10 with Computers categories.
Conduct data-driven marketing research and analysis with hands-on examples using Python by leveraging open-source tools and libraries Key Features Analyze marketing data using proper statistical techniques Use data modeling and analytics to understand customer preferences and enhance strategies without complex math Implement Python libraries like DoWhy, Pandas, and Prophet in a business setting with examples and use cases Purchase of the print or Kindle book includes a free PDF eBook Book DescriptionMost marketing professionals are familiar with various sources of customer data that promise insights for success. There are extensive sources of data, from customer surveys to digital marketing data. Moreover, there is an increasing variety of tools and techniques to shape data, from small to big data. However, having the right knowledge and understanding the context of how to use data and tools is crucial. In this book, you’ll learn how to give context to your data and turn it into useful information. You’ll understand how and where to use a tool or dataset for a specific question, exploring the "what and why questions" to provide real value to your stakeholders. Using Python, this book will delve into the basics of analytics and causal inference. Then, you’ll focus on visualization and presentation, followed by understanding guidelines on how to present and condense large amounts of information into KPIs. After learning how to plan ahead and forecast, you’ll delve into customer analytics and insights. Finally, you’ll measure the effectiveness of your marketing efforts and derive insights for data-driven decision-making. By the end of this book, you’ll understand the tools you need to use on specific datasets to provide context and shape your data, as well as to gain information to boost your marketing efforts.What you will learn Understand the basic ideas behind the main statistical models used in marketing analytics Apply the right models and tools to a specific analytical question Discover how to conduct causal inference, experimentation, and statistical modeling with Python Implement common open source Python libraries for specific use cases with immediately applicable code Analyze customer lifetime data and generate customer insights Go through the different stages of analytics, from descriptive to prescriptive Who this book is for This book is for data analysts and data scientists working in a marketing team supporting analytics and marketing research, who want to provide better insights that lead to data-driven decision-making. Prior knowledge of Python, data analysis, and statistics is required to get the most out of this book.
Marketing Analytics
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Author : Start-Tech Academy
language : en
Publisher:
Release Date : 2020
Marketing Analytics written by Start-Tech Academy and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020 with categories.
Get to grips with marketing analytics, forecasting and time series analysis, and sales forecasting, while also learning how to build forecasting models in Excel About This Video Explore business-relevant case studies, practice exercises, and datasets Discover actual forecasting models used by consulting firms In Detail Are you looking for a complete course on understanding forecasting models to drive business decisions involving production schedules, inventory management, and manpower planning? Marketing Analytics: Forecasting Models with Excel is your guide to learning these concepts and more. With this course, you'll get up to speed with different forecasting models. As you advance, you'll learn how to implement these models in Excel using the Advanced Excel tool. All along, the course will help you gain hands-on knowledge by explaining the important concepts with useful examples. By the end of this course, you will be well-versed with marketing analytics, forecasting, and time series analysis, along with having the skills you need to apply your knowledge to solve real-world problems in business.