Applied Marketing Analytics Using R
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Applied Marketing Analytics Using R
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Author : Gokhan Yildirim
language : en
Publisher: SAGE Publications Limited
Release Date : 2023-08-02
Applied Marketing Analytics Using R written by Gokhan Yildirim and has been published by SAGE Publications Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-08-02 with Business & Economics categories.
Marketing has become increasingly data-driven in recent years as a result of new emerging technologies such as AI, granular data availability and ever-growing analytics tools. With this trend only set to continue, it’s vital for marketers today to be comfortable in their use of data and quantitative approaches and have a thorough grounding in understanding and using marketing analytics in order to gain insights, support strategic decision-making, solve marketing problems, maximise value and achieve success. Taking a very hands-on approach with the use of real-world datasets, case studies and R (a free statistical package), this book supports students and practitioners to explore a range of marketing phenomena using various applied analytics tools, with a balanced mix of technical coverage alongside marketing theory and frameworks. Chapters include learning objectives, figures, tables and questions to help facilitate learning. Supporting online resources are available to instructors to support teaching, including datasets and software codes and solutions (R Markdowns, HTML files) as well as PowerPoint slides, a teaching guide and a testbank. This book is essential reading for advanced level marketing students and marketing practitioners who want to become cutting-edge marketers. Dr. Gokhan Yildirim is an Associate Professor of Marketing at Imperial College Business School, London. Dr. Raoul V. Kübler is an Associate Professor of Marketing at ESSEC Business School, Paris.
Applied Marketing Analytics Using R
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language : en
Publisher:
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Applied Marketing Analytics Using R written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Applied Marketing Analytics Using Python
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Author : Gokhan Yildirim
language : en
Publisher: SAGE Publications Limited
Release Date : 2025-03-21
Applied Marketing Analytics Using Python written by Gokhan Yildirim and has been published by SAGE Publications Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-03-21 with Business & Economics categories.
It is vital for marketers today to be comfortable in their use of data and quantitative approaches and have a thorough grounding in understanding and using marketing analytics in order to gain insights, support strategic decision-making, solve marketing problems, maximise value and achieve success. Taking a very hands-on approach with the use of real-world datasets, case studies and Python, this book supports students and practitioners to explore a range of marketing phenomena using various applied analytics tools, with a balanced mix of technical coverage alongside marketing theory and frameworks. Supporting online resources include datasets and software codes and solutions as well as PowerPoint slides, a teaching guide and a testbank. This book is essential reading for advanced level marketing students and practitioners who want to become cutting-edge marketers. Dr Gokhan Yildirim is an Associate Professor of Marketing at Imperial College Business School, London. Dr Raoul V. Kübler is an Associate Professor of Marketing at ESSEC Business School, Paris.
Applied Marketing Analytics Using Python
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Author : Gokhan Yildirim
language : en
Publisher: SAGE Publications Limited
Release Date : 2025-03-29
Applied Marketing Analytics Using Python written by Gokhan Yildirim and has been published by SAGE Publications Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-03-29 with Business & Economics categories.
Gain a thorough grounding in marketing analytics using Python with this practical guide which balances applied analytics tools with marketing theory.
Marketing Analytics Using Excel
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Author : Rahul Pratap Singh Kaurav
language : en
Publisher: SAGE Publications Limited
Release Date : 2025-03-15
Marketing Analytics Using Excel written by Rahul Pratap Singh Kaurav and has been published by SAGE Publications Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-03-15 with Business & Economics categories.
Marketing Analytics Using Excel is the essential introduction to data-driven marketing, which simplifies complex concepts and offers practical, real-world applications. This comprehensive yet accessible guide encourages an in-depth understanding of marketing analytics, from fundamental topics and basic Excel functions to more advanced topics such as AI and predictive analytics. Packed with practical examples and easy-to-follow, fully worked problems which demonstrate how theoretical concepts are applied in real-world situations, this book also includes: • Industry case studies from leading companies like Zappos, Amazon, Netflix, and Spotify, providing insights into how marketing analytics is applied in various industries. • Exercises, activities and discussion questions to reinforce learning. • A focus on open access tools and career prospects which encourages readers to develop further. This no-nonsense guide minimises the intimidation factor of complex formulas and instead focuses on practical, real-world applications, making it essential reading for Marketing students and anyone looking to upskill. Dr Rahul Pratap Singh Kaurav is Associate Professor at FORE School of Management, New Delhi, India. Dr Asha Thomas is an Assistant Professor at Wroclaw University of Science and Technology (WUST), Poland.
The Sage Handbook Of Political Marketing
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Author : Paul Baines
language : en
Publisher: SAGE Publications Limited
Release Date : 2025-08-07
The Sage Handbook Of Political Marketing written by Paul Baines and has been published by SAGE Publications Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-08-07 with Business & Economics categories.
The Sage Handbook of Political Marketing is a comprehensive resource that introduces the theory and practice of political marketing in a global, yet simultaneously localized, world. The practice of political marketing has evolved significantly during the 20th and 21st centuries, adapting to the rise of mass media, marketing communication, advertising, and the web. Traditionally dominated by US, European, and Australasian scholars, the field has up-to-now emphasized the Americanisation and professionalisation of campaigning styles. Since the start of the new millennium, however, political marketing has transformed into a data-driven, specialized profession. With increasing digitalisation and the advent of AI, political marketing involves personally targeted, evidence-based messaging with real-time engagement and sentiment analysis. This approach is not limited to democratic regimes but is also widely adopted by authoritarian states worldwide. The handbook addresses the global perspectives on political marketing, covering a myriad of contexts, cultures, and regimes. It encompasses insights into political marketing in regions seldom discussed in the literature, including Zimbabwe, Japan, India, Hong Kong, and Ukraine. These chapters enrich the debate on political marketing’s impact on democracies and its use in non-democratic societies. Organized into four parts, the handbook covers strategy, propaganda, digital evolution, ideology, and contemporary practices in political marketing. It explores topics such as the marketing of ideology, the impact of the internet and social media, the use of AI in political marketing, and the role of fake news and disinformation in campaigns. The handbook addresses the use of political marketing techniques in crisis management, political branding, the measurement of political marketing effects, and political marketing use outside of electoral campaigns. The Sage Handbook of Political Marketing is an essential resource for scholars, practitioners, students, and politicos in general, seeking to understand the complexities of political marketing. It provides a comprehensive and nuanced exploration of the field, equipping readers to engage with the theoretical and practical aspects of political marketing in a rapidly changing world. Part 1: Strategy in Political Marketing: Orthodox and Occidental Perspectives Part 2: Political Marketing, Propaganda, and Digital Evolution: Global South and Eastern European Perspectives Part 3: Ideology in Political Marketing: Advocacy, Movements, Lobbying, and Public Diplomacy Part 4: Contemporary Political Marketing: Cybercampaigning, Fake News and Social Media
Applied Marketing Analytics Using Python
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Author : Gokhan Yildirim
language : en
Publisher:
Release Date : 2025-03-08
Applied Marketing Analytics Using Python written by Gokhan Yildirim and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-03-08 with Business & Economics categories.
Gain a thorough grounding in marketing analytics using Python with this practical guide which balances applied analytics tools with marketing theory.
Quirk S Marketing Research Review
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Author :
language : en
Publisher:
Release Date : 2007
Quirk S Marketing Research Review written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Marketing research categories.
The American Marketing Association International Member Marketing Services Guide
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Author : American Marketing Association
language : en
Publisher:
Release Date : 2001
The American Marketing Association International Member Marketing Services Guide written by American Marketing Association and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Marketing categories.
Applied Marketing Analytics Using Spss
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Author : Giri, Arunangshu
language : en
Publisher: PHI Learning Pvt. Ltd.
Release Date : 2020-12-01
Applied Marketing Analytics Using Spss written by Giri, Arunangshu and has been published by PHI Learning Pvt. Ltd. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-12-01 with Business & Economics categories.
Marketing analytics is important to today's business organizations as it lets them measure performance of their marketing resources and channels and in turn plays a vital role in making business strategies and decisions. The present book, following application-based approach, helps readers to understand the usage of analytics in different marketing contexts such as identifying customer preferences, customer-segmentation, pricing, forecasting, advertising, competitive analysis, perceptual mapping, etc. using SPSS software (Modeler, Statistics and AMOS Graphics). Practical applications in each chapter, with supported screenshots, guide readers to apply different analytical techniques in marketing as they learn. This book is an indispensable companion for the postgraduate students of management with specialization in marketing. Also, the book will prove valuable for the Management Development Programs, Data Analysts, and Researchers in the field. It enables them to identify marketing problems, carry out research efficiently, process the data in a simple way using SPSS, and create reports in a systematic manner. TARGET AUDIENCE • MBA (Marketing) • Data Analysts • Management Development Programme