Marketer S Toolkit

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Marketer S Toolkit

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Author :
language : en
Publisher: Harvard Business Press
Release Date : 2006-01-03

Marketer S Toolkit written by and has been published by Harvard Business Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-01-03 with Business & Economics categories.

Effective marketing can mean the difference between runaway successes and costly flops. Covering everything from customer programs to ad campaigns to sales promotions, this is every marketer’s hands-on guide to turning opportunities into profits. The Harvard Business Essentials series is designed to provide comprehensive advice, personal coaching, background information, and guidance on the most relevant topics in business. Whether you are a new manager seeking to expand your skills or a seasoned professional looking to broaden your knowledge base, these solution-oriented books put reliable answers at your fingertips.

Marketer S Toolkit

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Author :
language : en
Publisher: Harvard Business Review Press
Release Date : 2006-02-01

Marketer S Toolkit written by and has been published by Harvard Business Review Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-02-01 with Business & Economics categories.

[This text] shows readers how to: target high-potential customer segments; size up competitors; allocate marketing resources wisely; develop and execute effective marketing plans. -Back cover.

The Marketing Toolkit For Growing Businesses

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Author : Jay B. Lipe
language : en
Publisher: Chammerson Press LLC
Release Date : 2002

The Marketing Toolkit For Growing Businesses written by Jay B. Lipe and has been published by Chammerson Press LLC this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Business & Economics categories.

This book is a straight-talking guide that walks you through the essentials of small business marketing. From marketing plans to targeting, from copywriting to branding, and from metrics to search engine positioning, the most essential tools for small business marketing are covered. After reading the book, you'll develop into a more confident marketer; able to take your company to the next level.

Marketer S Toolkit

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Author : Harvard Business School
language : en
Publisher: Grupo Planeta (GBS)
Release Date : 2006

Marketer S Toolkit written by Harvard Business School and has been published by Grupo Planeta (GBS) this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Business & Economics categories.

[This text] shows readers how to: target high-potential customer segments; size up competitors; allocate marketing resources wisely; develop and execute effective marketing plans. -Back cover.

Marketer S Toolkit

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Author : Richard Luecke
language : en
Publisher:
Release Date : 2006

Marketer S Toolkit written by Richard Luecke and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Marketing categories.

The Financial Times Guide To Marketing

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Author : Tim Ambler
language : en
Publisher: FT Press
Release Date : 1996

The Financial Times Guide To Marketing written by Tim Ambler and has been published by FT Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with Business & Economics categories.

"Masterful and pithy." ¿ Winston Fletcher, Chairman of the Advertising Association "Enjoyable and dangerously candid." ¿ Tom Robertson, Professor of Marketing & Deputy Principal, Programmes & Marketing, London Business School The perfect primer taking you directly to the core of this essential discipline and delivering the latest marketing tools and techniques. Tim Ambler brings to life the world of marketing and provides all you need to know in a book of solutions for every marketing challenge. Tim Ambler teaches Global Marketing at London Business School

Principles Of Internet Marketing

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Author : Ward A. Hanson
language : en
Publisher: Thomson
Release Date : 2000

Principles Of Internet Marketing written by Ward A. Hanson and has been published by Thomson this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Internet marketing categories.

This textbook shows what makes the Internet new and different, the techniques that work and those which don't, and how the Internet is creating value for customers and profits for companies.

Trade Show And Event Marketing

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Author : Ruth P. Stevens
language : en
Publisher: Cengage Learning
Release Date : 2005

Trade Show And Event Marketing written by Ruth P. Stevens and has been published by Cengage Learning this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Business & Economics categories.

Covers all aspects of trade show marketing - setting objectives, planning, promoting, executing, measuring performance, generating leads, working with the media, following up, and much more. Real-world case studies put the book's tips and techniques into action, and forms and illustrations are included where appropriate.

The Shopper Economy The New Way To Achieve Marketplace Success By Turning Behavior Into Currency

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Author : Liz Crawford
language : en
Publisher: McGraw Hill Professional
Release Date : 2012-04-10

The Shopper Economy The New Way To Achieve Marketplace Success By Turning Behavior Into Currency written by Liz Crawford and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-04-10 with Business & Economics categories.

This title provides a framework to understand an important new phenomenon-currency based on shopper behaviour and offers ways to use this knowledge to drive marketing programmes.

Marketing Management

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Author : Harper W. Boyd
language : en
Publisher:
Release Date : 2002

Marketing Management written by Harper W. Boyd and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Business & Economics categories.

This text has been developed in response to changing customer & curriculum needs. Many instructors are looking for a concise text for this course, one that offers a solid core for the course but allows time to add other topics, materials, etc.