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Logo Design Love

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Author : David Airey
language : en
Publisher: New Riders
Release Date : 2009-12-20

Logo Design Love written by David Airey and has been published by New Riders this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-12-20 with Computers categories.

There are a lot of books out there that show collections of logos. But David Airey’s “Logo Design Love” is something different: it’s a guide for designers (and clients) who want to understand what this mysterious business is all about. Written in reader-friendly, concise language, with a minimum of designer jargon, Airey gives a surprisingly clear explanation of the process, using a wide assortment of real-life examples to support his points. Anyone involved in creating visual identities, or wanting to learn how to go about it, will find this book invaluable. - Tom Geismar, Chermayeff & Geismar In Logo Design Love, Irish graphic designer David Airey brings the best parts of his wildly popular blog of the same name to the printed page. Just as in the blog, David fills each page of this simple, modern-looking book with gorgeous logos and real world anecdotes that illustrate best practices for designing brand identity systems that last. David not only shares his experiences working with clients, including sketches and final results of his successful designs, but uses the work of many well-known designers to explain why well-crafted brand identity systems are important, how to create iconic logos, and how to best work with clients to achieve success as a designer. Contributors include Gerard Huerta, who designed the logos for Time magazine and Waldenbooks; Lindon Leader, who created the current FedEx brand identity system as well as the CIGNA logo; and many more. Readers will learn: Why one logo is more effective than another How to create their own iconic designs What sets some designers above the rest Best practices for working with clients 25 practical design tips for creating logos that last

Smashing Logo Design

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Author : Gareth Hardy
language : en
Publisher: John Wiley & Sons
Release Date : 2011-05-12

Smashing Logo Design written by Gareth Hardy and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-05-12 with Computers categories.

The ultimate guide to Logo Design from the world's most popular resource for web designers and developers Web designers and developers now find themselves tasked with designing not only a client's Web site, but also their logo and brand identity. By adding Logo Design to your portfolio, you also add brand skills and unique content. This unparalleled guide dives into the topic of design theory and tells you everything you need to know in order to build remarkable logo. No matter your level of experience, Smashing Magazine covers techniques and best practices in understandable way. You'll look behind the scenes at the art of creating identities. From theory to instruction to inspiration, this must-have book addresses the challenges and rewards of creating a logo that adheres to specific rules of successful design. Details the process of creating a memorable and unique logo, from finding inspiration to executing the design Looks at what makes a logo successful, various typefaces to explore, ways to use color, the pros and cons of vector, how to prepare for print, and more Zeroes in on the research, concepts, and techniques that go into designing an amazing logo Includes more than 400 never-before-published logos, interviews with established designers, and biographies of logo design masters with case studies of their iconic work Appeals to a wide range of readers, from aspiring designer to experienced professional Encompassing everything about the art of creating identities, this is the only book you need to get started designing today.

The Elements Of Logo Design

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Author : Alex W. White
language : en
Publisher: Simon and Schuster
Release Date : 2017-09-05

The Elements Of Logo Design written by Alex W. White and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-09-05 with Design categories.

A Visually Stunning Guide to Learning the Art of Logo Design Designers looking to learn the art of designing logos need look no further than The Elements of Logo Design by world-renowned designer Alex W. White. Unique in its approach to explaining how to design marks, The Elements of Logo Design explores design unity, typography and its expression as frozen sound, how a logo fits into a greater branding strategy, and how to build a logo. With more than four hundred examples culled from advertising, editorial, and web use, readers will gain a comprehensive understanding of universally shared graphic design principles. These principles are then applied to logo design specifically, relating the discipline to all other graphic design. Chapters include such topics as: Logic in design Relationships, hierarchy, and structure Differences and similarities in design Research and planning an identity How to build a logo using type, image, and space Letterforms, type, and fonts Type alteration Semiotics: icons and symbols Image-to-image relationships With a foreword by Jerry Kuyper, who is widely recognized as one of the top twenty-five logo designers of all time, The Elements of Logo Design is a formidable resource for learning the art of branding and making marks.

Learning With Ibm Logo

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Author : Daniel Watt
language : en
Publisher: McGraw-Hill Companies
Release Date : 1986

Learning With Ibm Logo written by Daniel Watt and has been published by McGraw-Hill Companies this book supported file pdf, txt, epub, kindle and other format this book has been release on 1986 with Computers categories.

Explains how to use the computer language LOGO to write programs and play games with IBM microcomputers.

Proceedings Of The Edinburgh Mathematical Society

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Author : Edinburgh Mathematical Society
language : en
Publisher:
Release Date : 1894

Proceedings Of The Edinburgh Mathematical Society written by Edinburgh Mathematical Society and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1894 with Mathematics categories.

Logos Go Digital

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Author : David E. Carter
language : en
Publisher: Hearst Communications
Release Date : 1997

Logos Go Digital written by David E. Carter and has been published by Hearst Communications this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with Art categories.

Hundreds of logos created by computer are featured in this up-to-the-minute volume. Some of the examples include a step-by-step narrative on just how the design was generated by computer. Readers will enjoy the wide range of logos shown, encompassing designs for large and small businesses, and for public service organizations.

New International Dictionary

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Author :
language : en
Publisher:
Release Date : 1920

New International Dictionary written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1920 with English language categories.

Problem Solving And Critical Thinking For Computer Science Educators

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Author : Cathleen A. Norris
language : en
Publisher:
Release Date : 1991

Problem Solving And Critical Thinking For Computer Science Educators written by Cathleen A. Norris and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1991 with Computer literacy categories.

The eight papers presented in this monograph are a result of the Problem Solving and Critical Thinking Research Workshop that was held in conjunction with the 1990 National Educational Computing Conference (NECC). The intent of the workshop was to provide a unique forum for researchers to share ideas in a special area of educational computing. The monograph provides an overview of the general issues of problem solving and critical thinking in education as well as specialized areas of interest in intelligent tutoring and program construction. The papers included in this monograph are: (1) "Problem Solving, Critical Thinking, and Computing: An Overview" (Cathleen A. Norris and James L. Poirot); (2) "'Mindstorms' Revisited: Computers, Problem Solving, and Knowledge-based Instruction" (Karen Swan); (3) "Defining Programming and Logo as Vehicles for Developing Higher Order Thinking Skills" (Jim Dunne); (4) "Abstracted Knowledge: A Mid-Road Transfer Approach to Critical Thinking" (Clifton S. Harris); (5) "Resolving the Impasse in Software Engineering: Problem Solving in Program Construction" (Warren Moseley); (6) "Critical Thinking and Intelligent Tutoring Systems" (James T. Streib); (7) "Critical Thinking and Open Courseware" (Eduardo Rivera); and (8) "'What Can We Learn from Each Other's Experiences?': Observations of a Research-Oriented Workshop by a Classroom Teacher" (Sylvia Robinson). References are included with most papers. (ALF)

Logo Design Theory

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Author : A Michael Shumate
language : en
Publisher:
Release Date : 2020-06

Logo Design Theory written by A Michael Shumate and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-06 with categories.

The world famous branding designer, Ivan Chermayeff said of the first edition of Logo Design Theory, "At last somebody actually understands what identity design is all about and how it is accomplished." Logo Design Theory explains the underlying principles of logo design, branding design, corporate identity design with clear examples and logical text. Section 1: Foundational Principles of Graphic Design In our digital age many design schools concentrate so much on design software that some basic precepts may be missing from the curriculum. Here are some essential principles that have great impact on branding design. Section Two: Branding Fundamentals Understanding some basics of branding history, both ancient and recent, will give us perspective on branding design today. Section Three: Core Principles: Generating Concepts Better identities are created from a position of wealth of concepts rather than just one or two concepts. A proven method to develop more and better corporate identity concepts. Section Four: Core Principles: Seven Deadly Sins of Logo Design Several common approaches to identity design prevent an identity from working in ways that every identity should be able to work. Section Five: Core Principles: Visual Techniques Any given concept can be executed in virtually endless ways. These techniques can transform a common concept into an uncommon, or even remarkable final identity. Section Six: Core Principles: Color, Typographic & Spatial Issues Even superior designs can be undermined by poor color, typographic or spatial choices and how to prevent that. Section Seven: Implementing Core Principles of Identity Design Hundreds of current examples demonstrate the consequences of deviating from the Core Principles of Branding Design plus the benefits of redesigning to abide by them. Appendix 1: Glossary Appendix 2: Logos by A. Michael Shumate Index

Report Of The And Meetings Of The British Association For The Advancement Of Science

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Author : British Association for the Advancement of Science. Meeting
language : en
Publisher:
Release Date : 1874

Report Of The And Meetings Of The British Association For The Advancement Of Science written by British Association for the Advancement of Science. Meeting and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1874 with Science categories.