Logo Design Theory
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Logo Design Theory
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Author : A Michael Shumate
language : en
Publisher:
Release Date : 2020-06
Logo Design Theory written by A Michael Shumate and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-06 with categories.
The world famous branding designer, Ivan Chermayeff said of the first edition of Logo Design Theory, "At last somebody actually understands what identity design is all about and how it is accomplished." Logo Design Theory explains the underlying principles of logo design, branding design, corporate identity design with clear examples and logical text. Section 1: Foundational Principles of Graphic Design In our digital age many design schools concentrate so much on design software that some basic precepts may be missing from the curriculum. Here are some essential principles that have great impact on branding design. Section Two: Branding Fundamentals Understanding some basics of branding history, both ancient and recent, will give us perspective on branding design today. Section Three: Core Principles: Generating Concepts Better identities are created from a position of wealth of concepts rather than just one or two concepts. A proven method to develop more and better corporate identity concepts. Section Four: Core Principles: Seven Deadly Sins of Logo Design Several common approaches to identity design prevent an identity from working in ways that every identity should be able to work. Section Five: Core Principles: Visual Techniques Any given concept can be executed in virtually endless ways. These techniques can transform a common concept into an uncommon, or even remarkable final identity. Section Six: Core Principles: Color, Typographic & Spatial Issues Even superior designs can be undermined by poor color, typographic or spatial choices and how to prevent that. Section Seven: Implementing Core Principles of Identity Design Hundreds of current examples demonstrate the consequences of deviating from the Core Principles of Branding Design plus the benefits of redesigning to abide by them. Appendix 1: Glossary Appendix 2: Logos by A. Michael Shumate Index
Graphic Design Theory
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Author : Helen Armstrong
language : en
Publisher: Chronicle Books
Release Date : 2012-08-10
Graphic Design Theory written by Helen Armstrong and has been published by Chronicle Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-08-10 with Design categories.
Graphic Design Theory is organized in three sections: "Creating the Field" traces the evolution of graphic design over the course of the early 1900s, including influential avant-garde ideas of futurism, constructivism, and the Bauhaus; "Building on Success" covers the mid- to late twentieth century and considers the International Style, modernism, and postmodernism; and "Mapping the Future" opens at the end of the last century and includes current discussions on legibility, social responsibility, and new media. Striking color images illustrate each of the movements discussed and demonstrate the ongoing relationship between theory and practice. A brief commentary prefaces each text, providing a cultural and historical framework through which the work can be evaluated. Authors include such influential designers as Herbert Bayer, L'szlo Moholy-Nagy, Karl Gerstner, Katherine McCoy, Michael Rock, Lev Manovich, Ellen Lupton, and Lorraine Wild. Additional features include a timeline, glossary, and bibliography for further reading. A must-have survey for graduate and undergraduate courses in design history, theory, and contemporary issues, Graphic Design Theory invites designers and interested readers of all levels to plunge into the world of design discourse.
Smashing Logo Design
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Author : Gareth Hardy
language : en
Publisher: John Wiley & Sons
Release Date : 2011-05-12
Smashing Logo Design written by Gareth Hardy and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-05-12 with Computers categories.
The ultimate guide to Logo Design from the world's most popular resource for web designers and developers Web designers and developers now find themselves tasked with designing not only a client's Web site, but also their logo and brand identity. By adding Logo Design to your portfolio, you also add brand skills and unique content. This unparalleled guide dives into the topic of design theory and tells you everything you need to know in order to build remarkable logo. No matter your level of experience, Smashing Magazine covers techniques and best practices in understandable way. You'll look behind the scenes at the art of creating identities. From theory to instruction to inspiration, this must-have book addresses the challenges and rewards of creating a logo that adheres to specific rules of successful design. Details the process of creating a memorable and unique logo, from finding inspiration to executing the design Looks at what makes a logo successful, various typefaces to explore, ways to use color, the pros and cons of vector, how to prepare for print, and more Zeroes in on the research, concepts, and techniques that go into designing an amazing logo Includes more than 400 never-before-published logos, interviews with established designers, and biographies of logo design masters with case studies of their iconic work Appeals to a wide range of readers, from aspiring designer to experienced professional Encompassing everything about the art of creating identities, this is the only book you need to get started designing today.
Essential Graphic Design Books
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Author : Emily Grace Johnson
language : en
Publisher: Marcelo Marins Rodrigues
Release Date :
Essential Graphic Design Books written by Emily Grace Johnson and has been published by Marcelo Marins Rodrigues this book supported file pdf, txt, epub, kindle and other format this book has been release on with Art categories.
Unveiling the essential knowledge for design enthusiasts, "Essential Graphic Design Books: Curating the Must-Reads for Design Enthusiasts" is an invaluable guide that navigates the vast landscape of graphic design literature. This comprehensive volume presents an authoritative selection of the most essential books that cover the core principles, techniques, and trends of graphic design. Through in-depth reviews and expert recommendations, this book helps you identify the best books for your specific design interests, whether you're a beginner seeking a foundation or a seasoned professional looking to enhance your skills. From the fundamentals of typography and color theory to the complexities of branding and logo design, this guide covers a wide spectrum of topics essential to any graphic designer. With chapters devoted to design software, inspiration, techniques, education, and more, this book serves as a comprehensive resource for both students and working professionals. Explore the latest design trends, learn from the masters, and gain insights into the future of graphic design. Whether you're a design enthusiast, a student seeking guidance, or a professional looking to expand your knowledge, "Essential Graphic Design Books: Curating the Must-Reads for Design Enthusiasts" is your essential companion on the path to design mastery.
Graphic Design School
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Author : David Dabner
language : en
Publisher: John Wiley & Sons
Release Date : 2017-02-06
Graphic Design School written by David Dabner and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-02-06 with Design categories.
The essential introduction to graphic design for the digital era Graphic Design School provides a comprehensive introduction to visual design for modern media. From the fundamentals of design to advanced techniques and problem solving, this book is packed with practical advice and tutorials for a broad range of applications in any media. This updated sixth edition features a wealth of new guidance that reflects the evolution of the field, including extensive discussion of digital design and resourcing. New discussion tackles User Experience and User Interface Design, plus the latest tools, requirements, and resources for designing for the web, mobile apps, social media, and more. Updated assignments reflect the latest graphic design processes and guide students through the transition from simple solutions to starter portfolio pieces, while full-color illustrations, case studies, and designer biographies bring real-world perspective to this complex, multi-faceted skill. As media continues to evolve, graphic designers must possess a core set of competencies that translate across all applications. This book teaches the critical concepts and essential skills that build the framework for successful, innovative design. Master the principles, elements, and tools of design Delve into typography, color, and layout for print and screen Understand coding requirements and information architecture Design for apps, social media, mobile devices, and more Graphic design has never been a static field, and the continual honing of skills and techniques is an essential part of the job. Innovation comes from change, and today's design landscape is evolving at an ever-increasing pace—expanding diversity in media, audience, topic, technique, tools, and more offer unprecedented opportunity to make your mark. Graphic Design School equips you with a rock-solid foundation to support whatever your talent builds.
Basics Graphic Design 01 Approach And Language
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Author : Gavin Ambrose
language : en
Publisher: Bloomsbury Publishing
Release Date : 2017-09-07
Basics Graphic Design 01 Approach And Language written by Gavin Ambrose and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-09-07 with Design categories.
Looks at the initial stages of the design process and the vocabulary used on undergraduate design courses. This book begins with an overview of various approaches to graphic design, as well as its inherent language. It also looks at methods for generating and developing ideas, research methods, and understanding what is meant by the design brief.
The Elements Of Logo Design
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Author : Alex W. White
language : en
Publisher: Simon and Schuster
Release Date : 2017-09-05
The Elements Of Logo Design written by Alex W. White and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-09-05 with Design categories.
A Visually Stunning Guide to Learning the Art of Logo Design Designers looking to learn the art of designing logos need look no further than The Elements of Logo Design by world-renowned designer Alex W. White. Unique in its approach to explaining how to design marks, The Elements of Logo Design explores design unity, typography and its expression as frozen sound, how a logo fits into a greater branding strategy, and how to build a logo. With more than four hundred examples culled from advertising, editorial, and web use, readers will gain a comprehensive understanding of universally shared graphic design principles. These principles are then applied to logo design specifically, relating the discipline to all other graphic design. Chapters include such topics as: Logic in design Relationships, hierarchy, and structure Differences and similarities in design Research and planning an identity How to build a logo using type, image, and space Letterforms, type, and fonts Type alteration Semiotics: icons and symbols Image-to-image relationships With a foreword by Jerry Kuyper, who is widely recognized as one of the top twenty-five logo designers of all time, The Elements of Logo Design is a formidable resource for learning the art of branding and making marks.
Graphic Design Career Guide
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Author : James Craig
language : en
Publisher: Watson-Guptill Publications
Release Date : 1992
Graphic Design Career Guide written by James Craig and has been published by Watson-Guptill Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 1992 with Art categories.
Answering all the most-asked questions about graphic design careers, this book explains how to land a job and establish a career in any one of a multitude of areas. Topics include portfolios, resumes and interviews; the first job; graphic design studies; and careers in advertising, audio-visual, magazine publishing, photography, and toy design.
Aiga Journal Of Graphic Design
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Author :
language : en
Publisher:
Release Date : 1999
Aiga Journal Of Graphic Design written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with Commercial art categories.
Graphic Design
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Author : Louis D. Ocepek
language : en
Publisher:
Release Date : 2003
Graphic Design written by Louis D. Ocepek and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Art categories.
In a progressive series of chapters, designer Louis Ocepek uses charts, diagrams, and outstanding design examples to illustrate how the design process and the elements of graphic design contribute to the form and function of visual communication projects. The importance of the analytical design process as a tool for creative problem solving is emphasized, while equal attention is given to the importance of ingenuity and intuition. Specific chapters reveal how the essential components of graphic design, such as letters, words, and images are used to address the needs of the client in all aesthetic manner. The formal design elements, such as space, color, line, and shape are presented in the context of historical, modernist, and contemporary projects, demonstrating their impact on both content and visual form. Graphic production is addressed throughout the book from both a practical and creative point of view, demonstrating how budget and technical constraints can he turned to positive effect. Each chapter includes a list of key terms used in the text, designed to stimulate further discussion of specific topics while contributing to the development of a design vocabulary.