Introducing Public Relations

DOWNLOAD

Download Introducing Public Relations PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get Introducing Public Relations book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages. If the content not found or just blank you must refresh this page

Introducing Public Relations

DOWNLOAD
Author : Keith Butterick
language : en
Publisher: SAGE
Release Date : 2011-02-16

Introducing Public Relations written by Keith Butterick and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-02-16 with Business & Economics categories.

This is your guide to the basics of public relations: where it came from, what it means and what issues the industry faces today. It takes readers from the origins of PR all the way to the newest theoretical debates, explaining along the way the changes and development of the role of the PR practitioner. With interviews and ‘day in the life’ examples from a wide range of professionals in the industry, students will learn what PR practitioners do, what they think, and how the industry really works.

Introduction To Public Relations

DOWNLOAD
Author : Janis Teruggi Page
language : en
Publisher: SAGE Publications
Release Date : 2024-12-05

Introduction To Public Relations written by Janis Teruggi Page and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-12-05 with Language Arts & Disciplines categories.

Introduction to Public Relations: Strategic, Digital, and Socially Responsible Communication presents a comprehensive introduction to the field of public relations, examining its current practices and future directions. In response to the dynamic shifts in technology, business, and culture, authors Janis T. Page and Lawrence J. Parnell illustrate how today’s PR professionals craft persuasive messages using modern technologies while working in line with the industry′s foundations. The text skillfully balances this approach by delving into communication theory, history, processes, and practices, demonstrating how these elements can be integrated into strategic public relations planning. Page and Parnell guide students toward becoming socially responsible communicators, where fostering trust and respect with diverse communities is valued over creating the next viral campaign. The Third Edition responds to the rising focus on social responsibility, sustainability, CEO and investor activism, and consumer demand for ethical brands, and addresses these changes with updated content, including new features, recent examples, case studies, and chapter-opening scenarios.

Public Relations

DOWNLOAD
Author : Shirley Harrison
language : en
Publisher: Burns & Oates
Release Date : 1995

Public Relations written by Shirley Harrison and has been published by Burns & Oates this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with Business & Economics categories.

This introduction public relations describes key frameworks and developments, making the vital link between theory and practice by the use of case histories. Topics covered include: corporate relations; crisis management; internal communication; the public sector; and community relations.

Introduction To Public Relations And Advertising

DOWNLOAD
Author : D F du Plessis
language : en
Publisher: Juta and Company Ltd
Release Date : 2000

Introduction To Public Relations And Advertising written by D F du Plessis and has been published by Juta and Company Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Business & Economics categories.

Introduction to Public Relations and Advertising introduces the reader to the basics of public relations and advertising in a single textbook. Topics include the functions, effects, and critical issues of public relations as well as the history of advertising and its relationship to marketing. The unit on advertising covers theoretical models, advertising campaigns and critical research issues. Introduction to Public Relations and Advertising is used by the Department of Communication at the university of South Africa and will prove invaluable for other students of communication as well as practitioners who need to reflect on the fundamentals of public relations and advertising.

Introduction To Strategic Public Relations

DOWNLOAD
Author : Janis Teruggi Page
language : en
Publisher: SAGE Publications
Release Date : 2017-11-30

Introduction To Strategic Public Relations written by Janis Teruggi Page and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-11-30 with Language Arts & Disciplines categories.

Winner of the 2019 Most Promising New Textbook Award from the Textbook & Academic Authors Association (TAA) Introduction to Strategic Public Relations: Digital, Global, and Socially Responsible Communication prepares students for success in today’s fast-changing PR environment. Recognizing that developments in technology, business, and culture require a fresh approach, Janis T. Page and Lawrence Parnell have written a practical introductory text that aligns these shifts with the body of knowledge from which the discipline of public relations was built. Because the practice of public relations is rooted in credibility, the authors believe that students must become ethical and socially responsible communicators more concerned with building trust and respect with diverse communities than with creating throwaway content. The authors balance this approach with a focus on communication theory, history, process, and practice and on understanding how these apply to strategic public relations planning, as well as on learning how to create a believable and persuasive message. A Complete Teaching & Learning Package SAGE Premium Video Included in the interactive eBook! SAGE Premium Video tools and resources boost comprehension and bolster analysis. Learn more. Interactive eBook Includes access to SAGE Premium Video, multimedia tools, and much more! Save when you bundle the interactive eBook with the new edition. Order using bundle ISBN: 9781544331584 Learn More SAGE coursepacks FREE! Easily import our quality instructor and student resource content into your school’s learning management system (LMS) and save time. Learn more. SAGE edge FREE online resources for students that make learning easier. See how your students benefit.

An Introduction To Public Relations And Communication Management 2e

DOWNLOAD
Author : Joy Chia
language : en
Publisher: OUP Australia & New Zealand
Release Date : 2012-09-27

An Introduction To Public Relations And Communication Management 2e written by Joy Chia and has been published by OUP Australia & New Zealand this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-09-27 with Business & Economics categories.

An Introduction to Public Relations and Communication Management, 2e brings together an international and local focus with research from academic researchers, case studies and firsthand accounts of public relations in practice. It includes tools for practice for students to help them put the theory into practice. It helps students to understand and appreciate the skills that will be required to work in Public Relations and gives students a stronger appreciation of the context and theory, to develop practitioners who are better prepared and capable of adding value to their organisations.

Discovering Public Relations

DOWNLOAD
Author : Karen Freberg
language : en
Publisher: Sage Publications, Incorporated
Release Date : 2020-08-18

Discovering Public Relations written by Karen Freberg and has been published by Sage Publications, Incorporated this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-08-18 with Business & Economics categories.

The only textbook built entirely around the guidelines in the 2018 "Commission for Public Relations Education" report, Discovering Public Relations introduces students to the field of PR in a practical, applied, and hands-on way that prepares them for the modern workplace. Author Karen Freberg highlights modern and contemporary PR practices, emphasizing social media, digital communication, and creative innovation. Understanding that creativity alone can't create success, Freberg shows students how to use choose and implement evidence-based practices to guide their strategic campaigns. This first edition of Discovering Public Relations transforms students into successful PR professionals by giving them the tools to think creatively, innovate effectively, and deploy research-backed tactics for successful campaigns.

An Introduction To Public Relations

DOWNLOAD
Author : Joy Chia
language : en
Publisher: Oxford University Press, USA
Release Date : 2009

An Introduction To Public Relations written by Joy Chia and has been published by Oxford University Press, USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Public relations categories.

An Introduction to Public Relations addresses key theoretical and practical course requirements with a focus on Australian public relations education and practice. The textbook's approach is one that engages students and points them to ways to extend their knowledge, to gain local andinternational perspectives, and to understand the wider perspectives of the profession and its possibilities. The text is not intended to provide all the answers or to include all of public relations practice, but rather to focus on what is core, what is emerging and what is challenging theprofession.

Public Relations And Communication Management In Europe

DOWNLOAD
Author : Betteke van Ruler
language : en
Publisher: Walter de Gruyter
Release Date : 2008-08-22

Public Relations And Communication Management In Europe written by Betteke van Ruler and has been published by Walter de Gruyter this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-08-22 with Language Arts & Disciplines categories.

The book challenges the notion that public relations in Europe is no more than a copy of the Anglo-American approach. It presents a nation-by-nation introduction to historical public relations developments and current topics in European countries, written by noted national experts in public relations research and well-known professionals who are able to oversee the situation in their own countries. The contributions take an "insider" point of view and combine researched facts and figures with qualitative observations and personal reviews. In addition, the book provides conceptual statements that offer an insight into theoretical approaches.

Government Political Public Relations

DOWNLOAD
Author : Mohd. Hamdan Adnan
language : en
Publisher:
Release Date : 2010

Government Political Public Relations written by Mohd. Hamdan Adnan and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Communication in public administration categories.