Internet Strategies

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Internet Strategies

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Author : D. Stroud
language : en
Publisher: Springer
Release Date : 1998-06-19

Internet Strategies written by D. Stroud and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998-06-19 with Business & Economics categories.

The Internet challenges many basic assumptions about the structure of business processes, channels of distribution, product marketing, competitiveness and resource management. It places new demands on organisations and those determining strategy and direction. There are tools and concepts that can enable managers to face these challenges and give them some appreciation of the consequences of this new technology. In this book, Dick Stroud looks at the business implications of the internet at a strategic level. Without going into technical details, he looks at what is driving the development of the internet and how it might impact on a number of aspects of an organisation's operations. He then defines strategies that can be adopted and outlines the benefits and weaknesses of each, providing the diagnostic tools to enable managers to make decisions about their own businesses.

Nonprofit Internet Strategies

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Author : Ted Hart
language : en
Publisher: John Wiley & Sons
Release Date : 2005-03-25

Nonprofit Internet Strategies written by Ted Hart and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-03-25 with Business & Economics categories.

Nonprofit Internet Strategies offers every charitable organization the opportunity to analyze their options and select the appropriate strategy to integrate traditional marketing, communications, and fundraising practices with their online efforts. It is an excellent how-to guide--a practical manual for nonprofit staff written in non-technical language--prepared by experts in the field based on real-life experiences and case studies.

The Internet Strategic Plan

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Author : Martin A. Schulman
language : en
Publisher:
Release Date : 1997-02-27

The Internet Strategic Plan written by Martin A. Schulman and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997-02-27 with Business & Economics categories.

You're confronted with setting up and managing your company's Internet capabilities and you've got to find the best systems, policies, and services that will keep every department happy. The Internet Strategic Plan is your solution! With the flexible, coherent, step-by-step procedures included in this book, you can effectively set up a customized Internet plan to meet your company's needs. With flowcharts, checklists, and worksheets, every chapter will help you plan the stages of your Internet Strategy--from identifying the key players and what information is needed to technical and network requirements.

Corporate Internet Planning Guide

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Author : Richard J. Gascoyne
language : en
Publisher: Van Nostrand Reinhold Company
Release Date : 1997

Corporate Internet Planning Guide written by Richard J. Gascoyne and has been published by Van Nostrand Reinhold Company this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with Business & Economics categories.

The "Corporate Internet Planning Guide" is the first responsible in-depth guide to using the Internet for business advantage. The authors go "beyond the hype" by examining the capabilities of the Internet in conjunction with the strategic goals of their businesses. 40 illus.

Opportunities And Restrictions Of The Internet In Marketing Communication Strategies

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Author : Oliver Weimann
language : en
Publisher: GRIN Verlag
Release Date : 2002-05-26

Opportunities And Restrictions Of The Internet In Marketing Communication Strategies written by Oliver Weimann and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-05-26 with Business & Economics categories.

Diploma Thesis from the year 2001 in the subject Business economics - Offline Marketing and Online Marketing, grade: very good, University of Wolverhampton (Wolverhampton Business School), language: English, abstract: This project should enable companies to understand the Internet and the possibilities, it offers to strategic marketing communication planning. Therefore it should finally outline in which way the services can be included in an Internet strategy and how it can be integrated in the company marketing strategy. A short summary about the usage of the Internet and its services in marketing introduce this piece of work. The next chapter outlines the differences to classical media and delivers starting points for marketing communication. The main part should enable companies to develop a specific Internet marketing strategy to evaluate the opportunities and restrictions in praxis. A differentiation, not only between dot.coms and old economy companies, but also between big multinationals and SME's (Small and Medium Enterprises), was necessary because of different objectives, interventions, and not least of all, marketing budgets. This work concentrates on the point of view of the marketer. Therefore technical aspects are only explained, if they are needed to understand the services and contexts. Included is Appendix I, which gives an overview of the Internet and its services, and Appendix II, which deals with marketing. Finally, an overview of newly developed services and further development of the Internet will conclude this report. This will give a complete overview of Internet opportunities nowadays. That being said, it has to be taken into account that this report will probably be useful for not more then one to one and a half-years. This depends mainly on further developments of the Internet, which cannot be seen as a static system, but as a highly changing system with extremely short innovation cycles. To establish higher value, the discovered sources will enable further research for up-to-date information if this publication is no longer considered applicable to the topic.

Internet Connections

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Author : Mary Engle
language : en
Publisher:
Release Date : 1995

Internet Connections written by Mary Engle and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with Computers categories.

This guide is for librarians and library patrons who are not already members of the Internet family of users. It provides: a snapshot of the networking services available at the time of publication; a discussion of the concepts and terms in use; and a bibliography of the notable guides that document the search techniques, navigational tools and information resources available.

Communications Strategies

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Author :
language : en
Publisher:
Release Date : 2007

Communications Strategies written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Telecommunication categories.

Crafting And Executing Strategy

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Author : Arthur A. Thompson
language : en
Publisher:
Release Date : 2001

Crafting And Executing Strategy written by Arthur A. Thompson and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Business & Economics categories.

Gaining Competitive Advantage Strategies For An Internet Company To Succeed In An International Market

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Author : Verena Naunheim
language : en
Publisher: GRIN Verlag
Release Date : 2011-08-18

Gaining Competitive Advantage Strategies For An Internet Company To Succeed In An International Market written by Verena Naunheim and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-08-18 with Business & Economics categories.

Bachelor Thesis from the year 2005 in the subject Business economics - Offline Marketing and Online Marketing, grade: A-, University of Applied Sciences Essen, course: International Management / Economics / Business, language: English, abstract: This thesis deals with strategies for an internet company to succeed in an international market. In today’s markets competition becomes more and more intense. Companies have to follow up new strategies even faster, because rapid economic changes can make strategies that were successful yesterday, obsolete today. But also new communication methods like e-commerce, e-mail, or mobile phones have a revolutionary impact on daily business , especially on account of the internet companies who have to offer their customers “different ways to communicate, receive information and buy goods”. Companies need to rethink their opportunities in the markets and have to adapt their strategies according to the global changes that occur.

The Canadian Internet Advantage

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Author : Jim Carroll
language : en
Publisher: Scarborough, Ont. : Prentice-Hall Canada
Release Date : 1995

The Canadian Internet Advantage written by Jim Carroll and has been published by Scarborough, Ont. : Prentice-Hall Canada this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with Business & Economics categories.

Appendices include list of selected useful on-line resources and directory of Canadian internet access providers.