Interactive Decision Aids
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Interactive Decision Aids In E Commerce
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Author : Jella Pfeiffer
language : en
Publisher: Springer Science & Business Media
Release Date : 2011-12-23
Interactive Decision Aids In E Commerce written by Jella Pfeiffer and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-12-23 with Computers categories.
This book gives recommendations on which interactive decision aids to offer in webstores. Interactive decision aids are tools that help online shoppers to compare and evaluate product information. Consumers can, for instance, exclude products that do not meet certain criteria, they can highlight certain information or they can assign ratings of different kinds. Interactive decision aids are important, because finding the preferred product in a short amount of time increases both the customers’ satisfaction and, in turn, the sales volume.This book includes a detailed description of decision aids, closely studies how decision aids are related to the decision behavior of customers, and develops a comprehensive system of decision aids, which is very flexible, increases both customer satisfaction and confidence, and can be used intuitively. The close link between typical behaviors and the decision aids allows webstores to learn about customers’ decision-making behavior by using a simple click stream analysis. The book is written in an easy-to-read style and provides both practical recommendations and knowledge about consumer behavior
Interactive Decision Aids
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Author : Nina Mazar
language : en
Publisher: Springer Science & Business Media
Release Date : 2012-12-06
Interactive Decision Aids written by Nina Mazar and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-12-06 with Business & Economics categories.
In a time where the Internet and online retailing play a proliferating role in the world-wide economy, it is of major concern to understand e-commerce's advantages and pitfalls. Only then retailers and manufacturers can act effectively in this extremely competitive market. In this context interactive decision aids, or so called smart agents, are becoming more and more important. While it is known that their key advantage lies in offering various levels of interac tivity with which information can be tailored to each consumer's idiosyncratic needs, little is known about its particular advantages for consumers, retailers, or manufacturer when com pared to the alternative of offline shopping. Nina Maiar's work targets exactly this shortcoming. To be more precise, she deals with one of the currently most feasible interactive decision aids in order to show its usefulness for dif ferent product categories and effects on all actors in the market. Based on profound findings from research on constructive consumer preferences and economics of information, Nina Maiar analyses the consequences in an experimental simulation and demonstrates the deci sion aid's effectiveness and boundaries.
Interactive Decision Aids
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Author : Nina Mazar
language : en
Publisher:
Release Date : 2003-12-12
Interactive Decision Aids written by Nina Mazar and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-12-12 with categories.
Application Of Interactive Decision Aids In Agriculture
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Author : Harold Grant Bennett
language : en
Publisher:
Release Date : 1972
Application Of Interactive Decision Aids In Agriculture written by Harold Grant Bennett and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1972 with categories.
Decision Aids For The Independent Auditor S Preliminary Evaluation Of Internal Accounting Control
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Author : Wilbur Irvin Smith
language : en
Publisher:
Release Date : 1983
Decision Aids For The Independent Auditor S Preliminary Evaluation Of Internal Accounting Control written by Wilbur Irvin Smith and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1983 with Audit committees categories.
Decision Support Systems
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Author : Ephraim R. McLean
language : en
Publisher: North Holland
Release Date : 1986
Decision Support Systems written by Ephraim R. McLean and has been published by North Holland this book supported file pdf, txt, epub, kindle and other format this book has been release on 1986 with Business & Economics categories.
Impact Of A Decision Aid Videotape On Young Women S Attitudes And Knowledge About Hormone Replacement Therapy
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Author : David Neal Kerner
language : en
Publisher:
Release Date : 1998
Impact Of A Decision Aid Videotape On Young Women S Attitudes And Knowledge About Hormone Replacement Therapy written by David Neal Kerner and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with Informed consent (Medical law) categories.
The application of medical treatments requires informed consent. However, lack of knowledge and information-processing limitations may limit the ability to make informed decisions. Decision aids address these issues, and may increase patients' ability to make informed choices. However, little research has examined decision aid effectiveness. One difficult decision faced by many women is whether to use hormone replacement therapy (HRT), which is associated with both potential risks and potential benefits. A tool designed to enhance HRT decision making could benefit many women. This paper presents the evaluation of an HRT videotape decision aid. The paper's primary goals are to (1) examine the impact of the decision aid on treatment-relevant knowledge, perceived knowledge, and perceived ability to make an informed choice about HRT; (2) determine the impact of the decision aid on HRT attitude; (3) examine whether the decision aid is perceived as useful; and (4) evaluate the influence of specific decision aid components on these issues. There were three phases to this project. First, several focus groups were convened to gain better understanding of women's knowledge and attitudes about HRT. Next, two pilot studies examined how altering the presentation of HRT-type information affects preference for hypothetical treatments. The third phase involved the evaluation of an HRT decision aid videotape. Female college students (n = 153) were randomly assigned to one of four conditions: (1) complete HRT video; (2) HRT video with patient testimonials excluded; (3) HRT video with decision aid data excluded; or (4) a control (non-HRT) video. All subjects completed pre- and post-video questionnaires examining HRT knowledge and attitudes. The HRT video was associated with increases in knowledge, perceived knowledge, and perceived ability to make an informed HRT decision. Actual knowledge and perceived knowledge were not related, and perceived ability was predicted by perceived knowledge rather than actual knowledge. The video was perceived as a useful tool for HRT decision making, although it did not increase positive attitude towards HRT. Results were similar for each version of the video, except that the version without patient testimonials was perceived more negatively. Implications of these findings are discussed.
Marketing Science
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Author :
language : en
Publisher:
Release Date : 2000
Marketing Science written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Management science categories.
Mis Quarterly
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Author :
language : en
Publisher:
Release Date : 2007
Mis Quarterly written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Information resources management categories.
Impact Of Cancer Related Decision Aids
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Author : Tim J. Whelan
language : en
Publisher:
Release Date : 2002
Impact Of Cancer Related Decision Aids written by Tim J. Whelan and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Health & Fitness categories.